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International_Management_Course_Answers с. 29.doc
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  1. What is the globalization of markets? Of production? Provide examples.

The globalization of markets refers to the merging of historically distinct and separate markets into one huge global marketplace. It has been argued for some time that the tastes and preferences of consumers in different nations are beginning to converge on some global norm, thereby helping to create a global market. For example global acceptance of consumer products such as Citicorp credit cards, Coca-Cola, Levi’s jeans, Sony Walkmans, and McDonald’s hamburgers. By offering a standardized product worldwide, they are helping to create a global market.

In many global markets, the same firms frequently confront each other as competitors in nation after nation. Coca-Cola’s rivalry with Pepsi is a global one, as are rivalries between Ford and Toyota, Boeing and Airbus, Caterpillar and Komatsu, and Nintendo and Sega. As rivals follow rivals around the world, these multinational enterprises emerge as an important driver of the convergence of different national markets into a single, and increasingly homogenous, global marketplace.

The globalization of production refers to the tendency among firms to source goods and services from locations around the globe to take advantage of national differences in the cost and quality of factors of production (such as labor, energy, land, and capital). By doing so, companies hope to lower their overall cost structure and/or improve the quality or functionality of their product offering, thereby allowing them to compete more effectively. For example Boeing Company’s latest commercial jet airliner, the 777. It contains 132,500 major component parts that are produced around the world by 545 suppliers. Eight Japanese suppliers make parts for the fuselage, doors, and wings; a supplier in Singapore makes the doors for the nose landing gear; three suppliers in Italy manufacture wing .aps; and so on.

The result of having a global web of suppliers is a better final product, which enhances the chances of Boeing winning a greater share of total orders for aircraft than its global rival, Airbus. Boeing also outsources some production to foreign countries to increase its chance of winning significant orders from airliners based in that country.

  1. Why do we study international business? Why has studying it become more important today than ever before?

A simple answer is that international business comprises a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies—large or small because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. A more complex answer is that a company operating in the international business field will engage in modes of business, such as exporting and importing, that differ from those it is accustomed to on a domestic level.

We study international business so that we can become more educated consumers and more knowledgeable about international events that have an impact on us on a daily basis. Since we are operating in this global village, more and more international business opportunities will become available; thus we need to be well prepared to face these challenges and to take advantage of them.

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