- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
3. Discuss the trends in tourism in Russia along the following lines:
1. What forms of tourism are best developed in Russia?
2. Is domestic tourism popular in Russia? If yes, how can you prove it? If no, why not?
3. What are the main purposes of traveling in Russia?
4. What categories of foreign visitors are most frequent in Russia?
5. What do you know about excursionist tourism in Russia?
6. What are the major travel motivations for Russian people?
7. Where do Russians prefer to spend their holidays? Why?
8. What can you say about rate of development of Russian tourism?
9. What are the latest trends in Russian tourism?
Writing
Write up full description of one of the fact files, or research an area of your choice and write an account of the development of tourism there.
UNIT II TOURISM AND TRANSPORTATION
Part one
Words to remember
carrier – перевозчик
inland waterways – внутренние водные пути
freight – фрахт, груз
to cover (long) distances – преодолевать (большие) расстояния
leisurely travel – неторопливое путешествие
to ply (across) – курсировать; to ply a voyage – совершать рейс
capacity – вместимость
depreciation – обесценение, снижение стоимости
domestic / internal (tourism) – внутренний туризм
bilateral agreement – двустороннее соглашение
latitude – свобода действий
to assure profit – гарантировать прибыль
to conduct (on excursion) – сопровождать на экскурсию
charter; to charter – чартер; фрахтовать
сar rental agency – агентство по прокату автомобилей
load factor – показатель загрузки
(non)scheduled airline – авиалиния, работающая (не) по расписанию
ITX fares – основные расценки по турам
IT (inclusive tour) – инклюзив-тур (турпакет, в цену которого включены расходы на перевозку, трансфер, размещение в отеле и т.д.)
IATA (International Air Transport Association) – Международная ассоциация воздушных перевозчиков
volume of passenger traffic – объем пассажирских перевозок
Reading
Read the text, then look through the comprehension exercises and speak on the text.
Tourism and Transportation
Transportation is a vital aspect in the total tourist industry, because being in a different place from one’s usual residence is an essential feature of tourism. Without the modern high-speed forms of transportation that are available to large numbers of people, tourism would be possible only for a tiny fraction of the population.
During the 19th century, railroads spread across Europe, North America, and many other parts of the world. They formed the first successful system of mass transportation, carrying crowds of people to such English seaside resorts as Brighton, Margate, and Blackpool. The tourists on Thomas Cook’s first organized tour in 1841 traveled by railroad.
Steamships were developed at about the same time as railroads, but during the first half of the 19th century, they were used for the most part on inland waterways. In the second half of the century, steamships that could cover longer distances were developed. By 1900, they were carrying passengers and freight on all the oceans of the world.
Unfortunately, for those people who prefer leisurely travel, both railroads and steamships have lost much of their business in the second half of the 20th century. The automobile has replaced the railroad for most local travels. It offers convenience. The traveller can depart from his own home and arrive at his destination without transferring baggage or having to cope with any of the other difficulties that would ordinary confront him. The apparent costs of a trip by automobile are also lower, especially for family groups, although the actual costs, including such hidden items as depreciation (a lowering or falling in value), may be greater than realized. A very large percentage of domestic tourism now takes advantage of the automobile for transportation. In Europe, where the distance from one national boundary to another may be very short, automobiles are also used extensively for international journeys.
For long-distance travel, the airplane has replaced the railroad and the ship as the principal carrier. The airplane has become so commonplace that we often fail to realize what a recent development in transportation it really is! The first transatlantic passenger flights were made only a few years before World War II began in 1939. Frequent service came into being only after the war and it was not until jets were introduced in the 1950’s that passenger capacity began to expand to its present dimensions.
The railroads have suffered on short-distance routes as well as on long-distance routes. Motor buses, or coaches as they are called in England, have replaced railroad passenger service on many local routes.
Ships still play an important part in tourism for the purpose of cruising. A cruise is a voyage by ship that is made for pleasure rather than to arrive quickly at a fixed destination. The cruise ship acts as a hotel for the passengers as well as their means of transportation. When the tourists reach a port, they are usually conducted on one-day excursions, but return to the ship to eat and to sleep.
Ships play another part in modern tourism as car ferries. Particularly in Europe, the tourist who wants to have his car with him on a trip can take advantage of car ferries across the English Channel or the Strait of Gibraltar. Car ferries even ply across large bodies of water such as the North Sea between England or Scotland and Scandinavia. The city of Dover on the English Channel now handles the largest volume of passenger traffic of any port in the United Kingdom primarily because of car ferry services.
Another travel phenomenon of recent times that has grown up as a result of the prevalence of the automobile is the car rental agency. If you don’t want to take your car with you, you can rent one for local travel at just about any tourist terminus in the world today.
The airlines are now very prominent in the tourist industry and it is important to remember that there are two kinds of airline operations, scheduled and nonscheduled. A scheduled airline operates on fixed routes at fixed times according to timetable that is available to the public. A nonscheduled airline operates on routes and at times when there is a demand for this service. The nonscheduled airline is, in other words, a charter operation that rents its aircraft.
The scheduled airlines aim their services primarily at business travelers, at people visiting friends and relatives, and at others who travel alone or in small groups. A scheduled airline flight is usually filled with strangers going to the same destination. Until very recently, a scheduled flight on some routes needed a load factor of only a little over 50 percent at regular fares to assure a profit. The load factor is the percentage of seats that have been sold on a flight.
As seating capacity increased with the introduction of newer, larger, and faster planes, the airlines were able to offer a percentage of their seats for sale through travel agents or tour operators. They introduced special fares and by means of these special fares, they were able to increase their business substantially. The greatest demand in tourism began with the introduction of these ITX fares as they are called, in the 1950’s and 1960’s.
IT stands for inclusive tour, a travel package that offers both transportation and accommodations, and often entertainment as well. ITX stands for tour-basing fares. They are offered by scheduled airlines to travel agents or tour operators who sell the package to the general public. Still another important abbreviation in tourism is CIT, charter inclusive tour, one that utilizes a charter airplane for transportation.
The nonscheduled airlines got a start largely as a result of government business. In addition to transporting supplies or military personnel, the nonscheduled airlines chartered (rented) entire flights to groups that were traveling to the same destination – businessmen and their wives attending a convention, for example, or members of a music society attending the Festival. Groups traveling to the same place for a similar purpose are called affinity groups. The charter inclusive tours were sold at even lower fares than the inclusive tours on the scheduled airlines.
All transportation is subject to regulation by government, but the airlines are among the most completely regulated of all carriers. The routes they can fly, the number of flights, and many other matters are controlled by means of bilateral agreements between different countries in the case of international airlines. For domestic flights, most countries have a national agency.
Fares on international services are set by agreement through IATA, the International Air Transport Association, with headquarters at Montreal. IATA is a voluntary association of the airlines, but almost all the international scheduled carriers are members. Government influence is strong since many of the airlines are at least partially owned by the governments.
The airlines, both scheduled and nonscheduled, must overcome many problems. They need to reduce their operating costs to a level where they can continue to offer fares that will make holiday travel attractive to as many people as possible. And they have to solve the problem of attracting new passengers.
Comprehension