- •Министерство образования и науки Российской Федерации
- •Предисловие
- •1. Answer the questions.
- •2. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Translate the sentences from Russian into English.
- •Included in tourism statistics
- •2.The World Tourism Organization’s Classification of Tourism
- •1. Read the statements and say whether they are true or false.
- •2. Sum up the interview with Dr. Garcia.
- •Vocabulary focus
- •1. Some words are very similar in meaning, and it is important to know exactly when, where and how you can use them. Study the definitions and then complete the sentences.
- •2. Study the words in the box below. If you don’t know their meanings, look them up in the dictionary. Match the people in the box to these sentences.
- •1. Complete the passage below by putting the words in brackets into either the Past Simple or Present Perfect Tense. The Spanish Tourist Industry
- •2. Give Russian equivalents to the following English words and phrases.
- •3. Say what you have learned from the text about the development of the Spanish tourist industry.
- •4. Complete the text using the correct forms of the verbs in brackets.
- •5. Explain the meanings of the following words.
- •6. Answer the questions.
- •1. Find the words in the text with the following meanings:
- •2. Prepare to speak about tourism development in Russia. Find information and make Russia fact file.
- •3. Discuss the trends in tourism in Russia along the following lines:
- •Tourism and Transportation
- •1. Answer the questions.
- •1. Why is transportation vital aspect of the total tourist industry?
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •4. Translate the sentences from Russian into English.
- •2. Think and answer:
- •Air Travel
- •2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
- •3. Sum up the information you've learned from the interview.
- •Vocabulary focus
- •1. At the airport
- •2. Talking about procedures
- •2. Now use the paragraphs you have written above to complete the text of the “welcome aboard” notice.
- •3. A tour operator is talking to a colleague about a disastrous cruise. Read what he says and rewrite the information using the passive in the appropriate tense.
- •1. Will or present simple? Read the sentence and put the verbs into the correct tense forms.
- •2. Will or going to? Fill in the blanks with will or the correct form of going to.
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Fill in the spaces in the following sentences with the appropriate word or phrase.
- •3. Insert prepositions.
- •2. Think and answer:
- •Hotel operation
- •Vocabulary practice
- •1. The following words and phrases on the left are taken from the text. Match them with the correct meaning on the right according to how they are used in the passage.
- •Vocabulary practice
- •2. Word building. The word in capitals at the end of each sentence can be used to form a word that fits suitably in the blank space.
- •3. Checking out. Fill in the spaces in the following sentences with the appropriate word or phrase. Use each verb once only and remember to put it into the correct form.
- •1. Read the extract from the study concerning the construction of a new hotel in London. Note the way in which the underlined words are used.
- •2. Which conjunction would you use to link these pairs of sentences? Choose from the ones in the brackets.
- •4. Complete the passage about a theme park near London using suitable conjunctions.
- •Vocabulary practice
- •1. Answer the questions.
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Complete the sentences using the words given below in a proper form.
- •4. Translate the sentences from Russian into English.
- •1. Answer the questions:
- •2. Sum up the interview with Signor Pacini.
- •2. A passenger at an airport is being asked about his hotel arrangements. Rephrase the interviewer’s questions beginning with the polite phrases in brackets. The first one has been done for you.
- •Overseas markets
- •1. Using the information from the text discuss development of tourism in Russia along the following lines:
- •2. Speak about prospects for tourism development in Russia.
- •3. Find the statistics for tourist travel in the current year and discuss it with your group mates. Use the questions below.
- •1. Answer the questions
- •2. Sum up what you’ve learned from the text about:
- •3. Read the statements, define whether they are true or false, speak on them.
- •1. Look through the text and match the definitions given below with the words and phrases from the text.
- •2. Insert prepositions.
- •3. Fill in the spaces in the following sentences with the appropriate word or phrase. Translate the sentences into Russian.
- •1. Before you read, what order do you think these five stages would be in?
- •2. Now read the article to identify the correct order and provide the five missing sub-headings. How to sell your product
- •3. At which of the five stages might you hear someone say the following?
- •4. What would you say in these situations? Discuss in groups.
- •5. Now role-ply one of these situations.
- •1. Here are some advertisements for specialist holidays. Read them quickly and identify the type of holiday being advertised in each one.
- •2. Listen to these three conversations on the telephone. In each call the enquirer is asking for more details about one of the advertised holidays.
- •Vocabulary practice
- •1. Marketing. Choose the word which best completes each sentence.
- •1. Referring to the future.
- •2. Complete the sentences using the correct form of the verb.
- •1. Read an interview with George Webber who works for a large tour operator. He is talking about "familiarization trips".
- •2. Answer the questions:
- •3. Summarize the interview with George Webber. Discuss what questions you would put on a fam trip questionnaire to make sure that travel agency employees used their time well. Make a list.
- •1. Look at the slogans and extracts from advertisements connected with tourism (1-11). Match them with the destinations and services (a-k) listed below.
- •2. The advertising slogans are all from newspapers, magazines, and display posters. What other forms of tourist advertising and promotional activity can you think of? Make a list.
- •3. Here are some different ways of promoting a tourism product or service. What are the advantages and disadvantages of each? Are any of them particularly suitable for certain products and services?
- •4. Which type of promotional activity do you think would be best for the following? Give your reasons.
2. Think and answer:
1. What do you know about the problems of transportation for tourists in Russia?
2. Do you think there is improvement in the transportation service in this county? Why (not)?
Are there special fares for tourists in Russia? What do you know about them?
What problems are vital for Russian transportation companies?
What are the ways of solving these problems?
How is Russian transportation regulated?
Does it confront similar difficulties in attracting new passengers?
What is your view of the further development of means of transportation in Russia?
Part two
Listening
Listen to the interview.
Air Travel
Terry Lee, Britannia’s Advance Planning Manager, is talking about how he plans and executes the company’s summer flight programme. Britannia is a large British air carrier. Thomson is a large British tour operator.
Note the following words and expressions from the interview:
to lay down – устанавливать; утверждать
fleet – флотилия; парк (самолетов, автомобилей и т.д.)
counterpart – противная сторона; лицо, занимающее равноценное положение в другой организации
maintenance – эксплуатация; техническое обслуживание
to impose – налагать (обязательства); навязать
зд. to impose constraints – вводить ограничения
slots – зд. временные “щели”, позволяющие аэропорту принимать дополнительные рейсы; промежутки в расписании рейсов
to contend with – зд. принимать во внимание; считаться; соперничать; состязаться
core – сердцевина; ядро; суть; центр (чего-л.)
core computer system – центральная компьютерная система
feasibility – возможность; вероятность
to run a feasibility study – проводить научно-техническое обоснование, исследование
run-up – разбег
via – через
SITA – Students International Travel Association – Международная студенческая ассоциация путешествий
frenetic (phrenetic) – исступленный; неистовый; безумный
horse trading – обсуждение условий сделки, сопровождаемое взаимными уступками
direct costs – прямые затраты
overall costs – общие затраты
Comprehension
l. Listen to the interview again and decide if these statements are true or false. Correct the false statements.
Britannia and Thomson decide how many planes will be in use.
They have to fill 26,000 slots in a twenty-four week programme.
They don't expect to change their flight plans.
The computer system can help the user to predict potential flight disasters.
The computer system is fast but has not yet led to direct savings in expenditure.
2. In the interview you heard about the stages in planning a flight programme. Complete the chart using information from the interview.
FLIGHT SCHEDULING:
Stage 1.
a. Discussions are held between us and _______ to set objectives.
Stage 2.
b. Use last year's programme as a base.
c. Ask counterpart about commercial requirements, e.g. demand from airports and timing of_______.
d. Take into account profitability targets, maintenance requirements and efficient use of aircraft and their_________.
e. Negotiate slots at airports. Check airport's _______ and noise restrictions.
Stage 3.
f. _______ on the core computer system.
Stage 4.
g. Run _________ study.
h. Run _________ study.
Stage 5.
i. Decide on plan.
Stage 6.
j. Negotiate with airports and other airlines through _________ aviation network.
Stage7.
k. Go to the International conference to negotiate.
Stage 8.
l. Make final adjustments.
Stage 9.
m. Send brochures to the printers.