Speaking Presentation: Global Company

1. Make a presentation of a global company and its operation in Russian market (Microsoft, Sony, McDonalds, Ford, Toyota, Iceberg, etc):

• What the brand’s main features do they maintain?

• How do they respond to local customer needs?

Presentation

is the practice of showing and explaining the content of a topic to an audience.

Plan:

1. Introduction

2. Presentation

3. Answering the questions

Remember!!!!

• Keep text to a minimum;

• Think positive;

• Tell stories;

• Keep your intro short and strong;

• Keep it slow and steady.

• How do they localize the brand elements?

• What guiding philosophy and advertising strategy do they use?

Use the headings in Exersice A (Listening) to help you prepare a presentation. Ask questions after your partner’s presentation.

Case study

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