1. В настоящее время очевидно, что процесс глобализации влияет на этнические культуры.

2. Первая глокальная организация — Glocal Forum, образована в 2001 г. Ее цель — ускорение мирового развития через повышение внимания к локальным проблемам.

3. Маркетологи, разрабатывающие "глобальные бренды", рискуют обанкротить собственные компании.

4. П

   Annotation

   is more than a brief summary of a book, article, or other publication.

   Its purpose is to describe the work in such a way that the reader can decide whether or not to read the work itself.

   Do not repeat the words of the article, give the same information in different phrasing.

   о мнению этого исследователя, эра американской культуры под­ходит к концу. Боевики и гамбургеры уступают место другим мас­совым предметам и символам.

5. Другими словами, даже такой символ глобальной стандартизации, как McDonalds, может по-разному восприниматься в разных контекстах.

6. Тема глокализации актуальна при разработке брендов регионов.

7. Глокализация объясняет успех компании Wall-Mart на различных рынках.

E. Make a written annotation to the article “Glocalization” in English.

Vocabulary Global company

1. Discuss the questions.

1. Do you usually buy the products of the same brand? Why? Why not?

2. What global companies can you think of? What industries are they in?

3. Do global companies do more harm than good?

2. When a company globalised, it tries to choose the best method to enter its overseas markets. Match the methods below to the definitions.

1.	acquisition	a)	a company partly or wholly owned by a parent company
2.	consortium	b)	giving someone the exclusive right to sell products in a certain area
3.	joint venture	c)	selling the right to a manufacturer’s trademark, usually in a foreign market
4.	franchising	d)	buying or taking over another company
5.	licensing	e)	a person or company who cooperates with a foreign company who wishes to enter the market
6.	local partner	f)	two or more companies join temporarily to carry out a large project
7.	subsidiary	g)	a group of companies in similar businesses working together

3. Complete the sentences with some of the methods listed above.

1. When the Japanese tyre group Bridgestone entered the US market, it made an ______________, buying the local production base of Firestone.

2. Wal-Mart, a US retail chain, entered the Mexican market by sitting up a 50-50 _______________ with a local Mexican retailer.

3. If a company wishes to enter the Chinese market, it usually looks for a ________________ who will cooperate in setting up a joint venture.

4. If a company is short of capital to expand overseas, it may prefer to have __________ or ___________ agreements with local businesses.

L istening

Tara Fashions

A.♫ Globalization 2.

Listen to a presentation about Tara Fashions. Discuss the structure of it. Complete the chart.

Tara Fashions

Where is the head office?	Cordoba Spain
What does it sell?
Who are its customers?
Annual turnover?
Annual net profits?
Workforce?
Number of stores: in Spain? in other European countries?
Strengths?
Career opportunities?
Future plans?