V. Заполните пропуски в тексте словами:

partners produce run set up founders

Jack Russell and Ray Fox are the ¹__________ of a film company that makes cartoon films. The two ²__________ know each other from their student days. They decided to ³__________ the company after making a video together at university. Now they ⁴__________ a big organization with over five hundred employees. They ⁵__________ some of the best known cartoon film in the business.

VI. Заполните текст одним из вариантов, предложенных ниже:

Many companies nowadays use the Internet to ¹_________ goods and services to customers ²_________. Some companies maintain huge ³_________ of customer information. Nowadays, different organizations collect so much ⁴_________ about us, it is difficult to have any ⁵_________. We need new ⁶_________ to control the way we use the Internet. For example, can we accept the activities of online ⁷_________ who try to sell goods by sending out lots of emails that people don’t want? Is it OK for companies to monitor web-browsing ⁸_________ for example? When someone changes jobs, should one company pass on their personal ⁹_________ to the new employer?

1. a give b manufacture c offer

2. a online b offline c on sale

3. a databases b collections c stores

4. a source b data c research

5. a status b productivity c privacy

6. a rules b rulers c rudeness

7. a retailers b researchers c reporters

8. a facts b customs c habits

9. a records b reviews c videos

VIII. Заполните диалоги вопросами:

- Do you mean 16 per cent of all Britons?

- Sorry, can you repeat the last number, please?

- Sorry, did you say 16 or 60?

- So that’s about half?

- Sorry, I didn’t catch that.

A: Our survey shows that about 60 per cent of Britons use the Internet.

B: ¹ __________________________________________________

A: 60 per cent. And 48 per cent use the Internet for email.

B: ² __________________________________________________

A: 48 per cent use the Internet for email.

B: ³ __________________________________________________

A: Yes, that’s right. About 16 per cent of people don’t think the Internet is useful or interesting.

B: ⁴ __________________________________________________

A: Yes, all Britons. About 11 per cent don’t have enough money to buy a computer. But some people just dislike new technology – about 7 per cent in fact.

B: ⁵ __________________________________________________

A: That was 7 per cent.

IX. Заполните диалоги фразами:

for all your help meet you Would you like to You’re welcome Is it Ok I’m afraid I’m afraid would be very nice Can I introduce

1. A: _______________ my colleague, Patrice Cherbourg?

B: Pleased to _______________.

2. A: _______________ join us at the restaurant this evening?

B: That _______________, thank you.

3. A: Thank you so much _______________.

B: _______________.

4. A: _______________ to use this phone?

B: I’m sorry, it isn’t allowed.

5. A: _______________ I can’t find the details on the computer.

B: Don’t worry. I can check them later.

UNIT 4. IMAGE

I. BRANDS

Ex 1.1. Прочитайте статью и выполните задание:

PUTTING ON THE STYLE

Designers are the rock stars of the car industry.

The people who design what a car looks like are more important than ever to the success of the world’s big car companies. We live in a designer world and the car designers are at its heart, because they work with the most expensive consumer goods that most people ever buy. These designers are different from other industrial designers, because they are all mad about cars.

Today, designers can make or break car companies. Car makers all use almost the same technology and engineering skills, so the focus is on what the car looks like. This interest in design is not new, but it is even more important now than it was in the past.

In the 1980s all modern cars were beginning to look the same. The manufacturer’s main aim was to make cars that did not displease people. Now designers can be more adventurous. In a competitive market, car bosses want models that stand out.

So what makes a winning design? Most designers use the word “emotion” when describing what makes a successful model. They agree

that the design communicates something important about the car. Some designers think that it can also communicate something about the person who is driving the car. So it is no surprise that the new car designers look as glamorous as rock stars. They know that you have to create a good impression in a person as well as on the road.

Верны (Right) или неверны (Wrong) следующие утверждения или в предложениях об этом ничего не сказано (Doesn't say)?

1. The success of a car company does not depend on how good the designer is

a. right b. wrong c. doesn’t say

2. A car is one of the most expensive things that people buy.

a. right b. wrong c. doesn’t say

3. What a car looks like is more important than how reliable it is.

a. right b. wrong c. doesn’t say

4. Car designers are less exciting now than in the past.

a. right b. wrong c. doesn’t say

5. The sort of car that a person drives can say something about the sort of person that they are.

a. right b. wrong c. doesn’t say

II. THE FASHION INDUSTRY

Ex 2.1. Выберите наилучшее определение этим словам и фразам:

1. hand-made

a. manufactured in a factory b. made without machines

2. talented

a. hard working b. having a special ability

3. firms

a. companies or small businesses b. groups of people

4. textile industry

a. businesses manufacturing b. businesses writing texts

fabric

5. output

a. production b. shows

6. domestic market

a. sales abroad b. sales in your own country

Ex 2.2. Заполните пропуски следующими словами и фразами:

campaigns famous fashion houses shows

glossy magazines image publicity wear

¹____________, such as Versace and Yves Saint Laurent, are choosing celebrities for their advertising ²____________. In the past, supermodels like Cindy Crawford were the main stars of fashion. Now the ³ ____________ are full of photos of beautiful actors such as Nicole Kidman. Louis Vuitton’s latest advertisements feature the singer Jennifer Lopez, and no ⁴____________ fashion models. Newspapers are more interested in what film stars ⁵____________ to the Oscars (Academy Awards) than in fashion ⁶____________. But people in the fashion industry still say that they cannot do without them. They create the ⁷___________ of the brand and generate a lot of ⁸____________.