I Ex 1.1. Прочитайте тексты. Сопоставьте имена трех человек 1-3 с тем, чем они занимаются a-c.

1. Amy a searches for information on the internet

2. Bob b stores records in a database

3. Carla c writes market research reports

Amy: Hello. I’m Amy. I work in the sales department and I manage customer data. I keep records of customers. We have a file for each customer with their name, address and order details. But I also store details about their buying habits. What are their likes and dislikes? How often do they order and so on. And I enter all this in the customer database. We use the information when we want to send special offers to different groups of customers.

Bob: I’m Bob and my job is to research the market. I try to answer three questions. One: how many consumers are there in the market? Two: who are they? And three: what do they want? We collect a lot of data about the people who browse our website. But we also use surveys and other methods. I write reports to help the marketing team develop their strategy.

Carla: My name is Carla. I work as a buyer. I always try to find the best products at the best price. Of course we have our regular suppliers. But I also search for new products, new suppliers and special offers on the internet. I use different search engines and I update our files with the new information.

Ex 1.2. Ответьте на вопросы к текстам:

1. Why is it useful to collect information about customers’ buying habits?

2. What are the three questions Bob has to answer in his work?

3. Who uses Bob’s reports?

4. What is Carla’s job and what does she try to do?

5. Does Carla always use the same suppliers?

Ex 1.3. Заполните пропуски в предложениях из текстов словами:

browse

enters

keeps

manages

uses

updates

1. Amy __________ customer data and __________ records of customers.

2. She __________ data in the customer database.

3. Bob collects data about people who __________ the company website.

4. Carla __________ search engines to find new products and suppliers.

5. She __________ the files with new information.

II Ex 2.1. Заполните пропуски словами:

1. website 5. search engine

2. online shopping 6. password

3. screen 7. mouse

4. keyword 8. click

When you want to find information on the web, it is helpful to use a ____________ such as Google or AltaVista. You type in a __________ or phrase, __________ on “GO” and a list of __________ appears on your computer __________ . Many people use the web for ____________ or banking. This means they have to enter private information such as credit card numbers or bank details, so the website must be very secure. To enter a secure site, you usually need to enter your username and a __________.

III Ex 3.1. Прочитайте и переведите текст. Выполните задания.

Hot Data

Some simple, cheap measures could help to protect personal data.

The theft of data, often involving personal information about customers and employees is increasing dangerously fast. After data on 40m credit-card accounts were stolen from the computers of a data-processing firm based in Atlanta, Georgia, business leaders and politicians everywhere are taking notice.

Data theft accounted for over $50 billion in losses last year in America alone. Careless information-security practices have left vulnerable the personal information – such as financial details, health records and Social Security numbers – of around 50m Americans.

Europe has avoided the spectacular data-protection problems that have been happening in America. That may be in part because it started to take the problem seriously a decade ago. The European Union’s 1995 data-protection directive requires firms to assess their data-protection practices and to document how they handle sensitive information. These simple rules have encouraged firms to address the issue of data security. But the biggest weakness of the European directive is that it does not require firms to report privacy breaches. As a result, it is impossible to say how effective it has really been.

In Japan, companies have to make a public announcement when privacy breaches take place. America and Europe should do the same.

Vocabulary:

steal (stole, stolen) – воровать, красть

credit-card account – счет на кредитной карте

data-processing firm – фирма по передаче и обработке данных

avoid – избегать

directive – распоряжение, приказ

assess – оценивать

breach – нарушение

Ex 3.2. Являются утверждения верными (Right), неверными (Wrong) или об этом ничего не сказано (Doesn't say) в тексте?

1. People steal more data now than in the past.

2. Thieves stole credit cards from a data-processing firm in Atlanta.

3. The unprotected details include information about people’s jobs and addresses.

4. Europeans have worse data-protection problems than America.

5. In Europe, the law says that companies must have procedures to look at how to protect data.

6. In Japan, companies don’t have to tell the public if there are any problems with data security.

Ex 3.3. Исправьте числа в соответствии с текстом.

1. Thieves stole data from 4,000 40,000,000 credit card accounts in Atlanta, USA.

2. More than $50,000,000,000 __________ was stolen by data theft.

3. Approximately 500,000,000 __________ people may have their personal details unprotected.

4. Europe began to take data protection seriously over ten __________ years ago.

5. The 1985 __________ European Union directive helps to protect data.