- •At carnival cruise lines
- •The competitive structure of the cruise industry
- •In the world, with at least one brand positioned in each of the four main segments. Signifi cantly,
- •In 1999, though, rci trumped the fi eld by launching the 137,000 - ton, 3,114 - passenger Voyager
- •International International
- •Volleyball, Shuffl eboard, Ping - Pong,
- •Source: Cruise Lines International Association, Cruise/Ships, available at: www.Cruising.Org/CruiseLines
- •Improve both product and service, and as premium lines like Princess and Celebrity pursued the upper
- •Carnival’s fun ship stategynp strategyl ’ s
- •It ’ s an entry - level product for the cruise industry, it is still expensive relative to most vacation products
- •Carnival cruise line’s evolution
- •In the past. Initially, secondhand ships were the issue, but even with new ships, service delivery and
- •2005 Campaign was intended to build the brand by showcasing product enhancements. 24 New print
- •In another spot, a young couple jogged on the deck of a Fun Ship, worked out in the fi tness center,
- •Information influence brand strategy in the future?
International International
Entertainment Bars/Lounges, Casino, Disco/
Nightclub, Card Room, Game
Arcade, Movies
Bars/Lounges, Casino, Disco/
Nightclub, Card Room, Game
Arcade, Movies
Spa, Wellness, Fitness Pool, Full - Service Spa, Sauna, Steam
Room, Jacuzzi / Whirlpool, Group
Fitness Classes, Weight Machines,
Free Weights, Cardio Equipment,
Putting Greens, Jogging Track,
Volleyball, Shuffl eboard, Ping - Pong,
Fitness Evaluation, Personal Trainer
Pool, Full - Service Spa, Sauna,
Jacuzzi / Whirlpool, Group Fitness
Classes, Weight Machines, Free
Weights, Cardio Equipment, Mini
Golf, Basketball, Jogging Track,
Shuffl eboard, Scuba Instructions,
Golf Simulator, Ping - Pong, Rock
Climbing, Fitness Evaluation,
Personal Trainer
Children/Teens Dedicated Children ’ s Center,
Outdoor Children ’ s Play Area,
Dedicated Teen Center, Teen
Programs, Children ’ s Pool, Youth
Counselor Staff, Babysitters
Available
Dedicated Children ’ s Center,
Outdoor Children ’ s Play Area,
Dedicated Teen Center, Teen
Programs, Children ’ s Pool, Youth
Counselor Staff, Babysitters
Available
Other Facilities/Services Elevators, ATM, Beauty Salon,
Duty - free Shops, Photo - Processing
Shop, Tuxedo Rental, Dry Cleaning/
Laundry, Self - Service Laundromat,
Concierge Desk, Infirmary/Medical
Center, Safe Deposit Boxes
Elevators, ATM, Beauty Salon,
Duty - free Shops, Photo - Processing
Shop, Dry Cleaning/Laundry,
Concierge Desk, Infirmary/Medical
Center, Safe Deposit Boxes,
Business Services