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Exercise 2.Listen to the following sentences from the text on counterfeiting and say them after the announcer:

  • Counterfeiting means forged currency;

  • They have been churning out imitation designer fashion, software and CDs

  • They are copying medicines, mobile phones, food and drink and even tobacco.

  • Today’s counterfeit packaging and contents often mean they are always indistinguishable from the genuine article.

  • A counterfeit is something that is copied or imitated without the perpetrator having the right to do it with the purpose of deceiving or defrauding.

  • Counterfeits come in many shapes and sizes.

  • The international capital of counterfeiting is undoubtedly China.

  • China is by no means the only big exporter of counterfeits.

  • Counterfeiting is not a victimless crime.

  • Increasingly, companies are joining together in industry or regional coalitions to deal with the issue.

  • For as long as there is consumer demand, companies will find that imitation is the severest form of flattery.

Give the Russian equivalents of these sentences and repeat them again

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Международний гуманитарный университет, Одесса, 2012-2013,Олейник О.О

Exercise 3.(«toponyms ,names and dates») Listen to the lists of phrases including places, names and dates and then say them after the announcer in the same order:

  • the American government; Thomas Ferguson, director of the Treasury's bureau of engraving and printing, Mark Turnage, co-author of a new book;

  • the cheap look-alike Rolex; the International Chamber of Commerce; Domingo Navarette, a Spanish priest; a Swiss biotechnology company; in 2000 by the Centre for Economics and Business Research

  • Armed with PCs, scanners and laser printers; security devices—including a watermark, security thread and special inks; especially for digital products such as software, music CDs and film DVDs;

  • a new $20 bill.; account for roughly 40% of all counterfeit currency; fewer than 0.02% of all dollar bills; at least $16 billion; lose $200 billion-250 billion a year;

  • since the 1970s; in Cambodia, Laos and Thailand; the Food and Drug Administration (FDA); as much as 10% of the spare parts sold in the EU; ony Gurka, managing director of Commercial Trademark Services in Hong Kong; growing by more than 10% a year by 2005

Give the Russian equivalent of these expressions and repeat them again in the correct order. Мнемотехника(mnemonics) позволяет развить качественную и позиционную память, то есть запоминание большого объема информации и порядка следования единиц информации.

Exercise 4.(«developing transformation skills») Listen to the following words and replace them by their synonyms:

The words and phrases

Appropriate synonyms

The words and phrases

Appropriate synonyms

Forged currency

frustrating

To churn out

To link consumers and suppliers with ease

Vulnerable to copying

Legitimate businesses lose sales

Cheap and shoddy

Threat to profitability

Indistinguishable from the genuine article

To load products with anti-counterfeiting features

With the purpose of deceiving

To distinguish genuine articles from fakes

Back street sweetshops

Take the copy-cats to court

Exercise 5.(«developing transformation skills»)Yчащимся предлагается список слов\словосочетаний from Exercise 4 на русском языке, которые следует  заменить  синонимами илu описательными оборотами на русском языке

The words and phrases in Russian

Appropriate

synonyms in Russian

The words and phrases in Russian

Appropriate synonyms in Russian

Фальшивые деньги

Расстраивающий,

разочаровывающий

Производить дешево в большом количестве

Легко связывать потребителей с поставщиками

Уязвимы для копирования (подделывания)

Законные компании теряют продажи

Дешевый, низкого качества (дрянной)

Угроза рентабельности

Не отличимый от лицензионного товара (от подлинных)

Обеспечить товары защитой от подделок

С целью обмануть

Труд требующий знаний и навыков

Небольшие, плохо оборудованные цеха

Привлечь «обезьян» (плагиаторов) к суду

Exercise 6. («developing transformation skills») трансформационное чтение. Это упражнение не содержит межъязыкового перевода. Учащиеся должны пересказать текст упражнения, не переводя. Прочтите текст 1 раз и перескажите близко к тексту.

« Given the costs, big business is keen that consumers should feel as strongly about counterfeiting as it does. But most customers, in the developed world at any rate, are relatively unconcerned. Some argue that counterfeiting benefits consumers, particularly in developing countries, by giving them access to lower-price goods, such as software, that they might not otherwise be able to afford. And they claim that counterfeits occasionally push brand-holders into innovating in their customers' interests. Yamaha, for example, has decided to beat China's counterfeiters at their own game by introducing a new model of motorcycle at roughly the same price as the fake Yamahas on the streets.

No amount of effort will ever completely eradicate the copycats. For as long as there is consumer demand, companies will find that imitation is the severest form of flattery. »

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Международний гуманитарный университет, Одесса, 2012-2013,Олейник О.О