- •Contents
- •Preface
- •Part I. Print media Unit 1 mass media: general notion
- •Control Questions
- •Practical Tasks
- •It’s wrong to portray fathers as domestic incompetents – but women still
- •Unit 2 newspaper headlines and their linguistic peculiarities
- •Control Questions
- •Practical Tasks
- •Unit 3 lexical features of newspaper articles
- •Names of some organisations, establishments, parties
- •Abbreviations
- •Acronyms
- •Neologisms
- •Colloquial words
- •Shortened words
- •Control Questions
- •Practical Tasks
- •Former Mandela Fund Official Says Model Gave Him Diamonds
- •The International Herald Tribune, August 6, 2010
- •A. Too many clichés, at the end of the day
- •B. Social class affects white pupils’ exam results more than those of ethnic minorities – study
- •C. Blair’s job was done by 1997: to numb Labour, and to enshrine Thatcherism
- •In Downing Street, Blair never fulfilled his early promise and let Brown in.
- •Question time in Oldham Data profiling is helping Oldham police analyse the work of its community support officers
- •Airport and station get walk-in nhs centres
- •People's peers take back seat in the Lords
- •Not off to uni? What an excellent idea...
- •VIII Welsh Assembly launches £44m learning grants
- •4. Three men jailed for rape in Oxford after victim sees film on mobile.
- •Unit 4 grammatical and syntactical properties of newspaper articles
- •Control Questions
- •Practical Tasks
- •Cronyism alert on plan for more people’s peers
- •Revealed: Queen’s dismay at Blair legacy
- •Victim / radiation / in £50m drugs / cancer / is denied
- •Unit 5 feature articles: essence, structure, lexical means, stylictic properties
- •Control Questions
- •Practical Tasks Task 1. Read Article a and comment on its genre. What sphere of public life does it reflect? a. After 40 years, the terrorists turn to politics
- •In the East Belfast Mission hall, the uvf, uda and Red Hand Commando announced they had put weapons “beyond use”
- •С. A slice of Middle England Ruaridh Nicoll journeys in search of the perfect pork pie and finds himself seduced by the olde worlde charms of... Leicestershire
- •D. Gordon Brown: There is life after No 10
- •In his first major interview since losing the election, the former Prime Minister tells Christina Patterson why he’s thriving as a constituency mp – and happily living without the trappings of power
- •Unit 6 analytical genres of print media: editorial, op-ed, column, lte
- •I. Editorial
- •III. Сolumn
- •IV. Letters to the editor
- •Control Questions
- •Practical Tasks
- •How Not to Fight Colds
- •The New York Times, October 4, 2010
- •Clean and Open American Elections
- •It’s our class, not our colour, that screws us up
- •Task 12. Read the two ltEs below. What motive was behind writing those letters?
- •I. Giving an Edge to Children of Alumni
- •The New York Times, October 4, 2010
- •II. Childhood misery
- •Task 13. Read the two letters again, and observe the difference between them. What arguments does the author of first letter put forward to drive his message across?
- •Unit 7 print media: revision
- •Task 3. Read the article below and define its genre. What are the constituent parts of the text? House prices: Heading south
- •I was a terrible teenage drinker – I couldn't get hold of alcohol How do young people drink so much today? And how do they get served, asks Michael Deacon
- •Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
- •Test 1. Print media
- •Variants 1-16.
- •Part II. Broadcast media Unit 8 learning to understand broadcast media texts
- •Control Questions
- •Practical Tasks
- •Unit 9 learning to differentiate broadcast media news and analytical genres
- •The press conference and the statement are an integral part of the live reporting and are not accompanied by the news presenter’s comments.
- •Fragments of the press-conference, the statement, as well as the parliamentary debate could be quoted in the video brief news, the report and the commentary that are part of the news bulletin.
- •Control Questions
- •Practical Tasks
- •Audio Track 6
- •Audio Track 7
- •Bonfire of the quangos? It’s more like a barbecue: Despite all the fanfare, just 29 will be completely abolished
- •Control Questions
- •Practical Tasks
- •A shot in the arm – поиск наркотика; стимул (перен.) a soft touch – обходительный человек; pie in the sky – журавль в небе, пустые посулы
- •He wants the Scottish government to give a shot in the arm to the tourist industry (Sky News)
- •A flop – unsuccessful film or play gazumping – cheating a potential buyer of a house
- •Nifty – very good or attractive (nifty fifties – «золотой возраст»)
- •Some examples of former slang words to booze – to drink alcohol
- •Control Questions
- •Practical Tasks
- •Unit 12 stylistic and syntactical peculiarities of broadcast media discourse
- •Control Questions
- •Control Questions
- •Practical Tasks
- •Hungarians battle to hold back toxic sludge spill from Danube
- •Vessel mishap
- •Test 2. Lexical and syntactical propertires of broadcast media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •Unit 13 grammatical properties of broadcast media discourse
- •Control Questions
- •Practical Tasks
- •Uk’s official economic growth estimates revised down
- •Austerity won’t trigger double-dip recession, economists say
- •Ireland’s economic outlook worsens
- •Ireland’s economic outlook worsened on Monday as the country’s central bank
- •Unit 14 learning to work with broadcast media texts
- •Sun turns its back on Labour after 12 years of support
- •General election 2010: did it really happen?
- •The coalition government: Sweetening the pill
- •Test 3. Morphological properties of broadcast media discourse
- •Variants 1-16.
- •In class:
- •Unit 15 regional accents of british broadcast media (scottish, welsh, irish)
- •Control Questions
- •Practical Tasks
- •Unit 16 broadcast media: revision
- •Murder rate at lowest for 20 years
- •Rogue Trader at Société Générale Gets Jail Term
- •The Guardian, October 5, 2010 Task 9. Find special terms in the second half of the material (they are not marked). Read the piece again, find clichés and idioms in it.
- •Task 38. Read the article below and say what crime is reflected in it. What are its underlying reasons?
- •Sham marriages on “unprecedented scale”
- •Final test on mass media discourse
- •Variants 1-16.
- •In class:
- •In class:
- •References
- •Учимся понимать и интерпретировать медийные тексты на английском языке
Task 7. Read the article below and say what genre it is. Translate the italicised words and word combinations, analyse them. Twitter: Bad sports
But least sports stars’ tweets are more entertaining than their usual post match interviews
Kevin Pietersen recently defended a foul-mouthed reaction to being dropped from the England cricket team on the grounds that he hadn't meant his comment to be public. He had, after all, only made it available to millions of people on Twitter. As Observer Sport reports this week, Mr Pietersen is not alone in failing to grasp the site’s capacity to cause a stir. A moment’s reflection, for example, might have led Australian swimmer Stephanie Rice to refrain from inviting the South African rugby team to do some unconventional things.
Politicians and pop stars have stumbled in this particular minefield. But sports stars seem especially prone to detonate. Perhaps they are used to sounding off in public without being heard. Rarely is sledging and profanity picked up by microphones. Or, maybe, they simply enjoy expressing themselves away from public relations minders. Their tweets certainly contain more insight than the usual cliches of the post-match interview, which, in under 140 characters, at the end of the day, to be fair, when all’s said and done, is good for the fans and good for sport.
The Observer, September 12, 2010
Task 8. Study the following phrasal verbs.
to account for |
1) отвечать за что-либо; 2) отчитываться; 3) составлять какую-либо часть |
to bail out |
1) брать на поруки; 2) помочь выйти из экономических трудностей, спасти от банкротства |
to bow out |
откланяться, распрощаться |
to come up |
возникать (о проблеме) |
to clean up |
1) приводить в порядок; 2) распутывать дело |
to crop up / to pop up |
неожиданно возникнуть, появиться |
to find out |
узнать, разузнать, выяснить |
to end up |
заканчивать, завершаться |
to kick off |
разг. начинать |
to come down with |
разг. заболеть чем-либо |
to pick up |
1) поднимать; 2) возобновлять; 3) забирать кого-либо |
to prop up |
подпирать, поддерживать, помогать |
to pay back |
выплачивать, возвращать (долг) |
to put up |
1) повышать цены; 2) останавливаться в гостинице; 3) показывать / выставлять; вывешивать объявление; 4) устроить – to put up a fight (устроить драку) |
to cheer up |
утешить(ся), ободрить(ся) |
to take on |
принимать вызов / мериться силами |
to screw up |
1) завинтить; 2) подтягивать, укреплять; 3) разг. испортить, нагадить, напортачить |
to stave off |
предотвратить или отсрочить бедствие |
to set up |
основывать, учреждать |
to step in |
1) вмешиваться; 2) включиться в дело |
to step away / aside |
1) перен. уступить дорогу другому; 2) посторониться |
shy away (from / at) sth) |
уклониться, отшатнуться |
to take up |
1) браться за что-либо; 2) отнимать (время), занимать (место); 3) поднимать, увеличивать (цены) |
Task 9. Recollect the meaning of the following idioms.
to have the guts |
|
at the end of the day |
|
to be in the red |
|
the tipping point |
|
to take back seat |
|
to put sth on hold |
|
to redress the balance |
|
to make a fortune |
|
to make fortunes – to lose fortunes – to revive the fortunes |
|
to throw a lifeline |
|