Marketing Strategy

Product

The main key products are the Kazakh national dishes, such as besbarmak,kuyrdak, kazy and zhuzhyk, which are made with the original recipe. They guarantee devoted and regular customers and long profitable business. Kuala–Lumpur doesn't have even large-scale Kazakh restaurant.

Branding

Branding is a marketing technique that uses messages and designs, such as logos and symbols, to promote awareness of and loyalty to your restaurant’s brand. The key to effective branding is to implement a consistent creative marketing concept. A good restaurant marketing campaign will feature consistent messages and visual designs in all of its marketing materials as well as the interior and exterior appearance of the restaurant. When developing our restaurant’s branding techniques, we considered the following:

Target market.

Our design concept should match our target market. Our target market is catering to empty nesters; your designs should probably be more sophisticated.

We are always glad to see new clients. But when person is in other country and with other cuisine, it will be doubtless our first clients are businessmen in Malaysia, and not only Kazakhs. Because our menu is familiar to Russian, Uzbeks, Tajiks and all Central Asian students.

Consistency of appearance.

The “look” of our marketing materials and the restaurant’s design creates a consistent image for our brand. Our advertisements, signs, menu, and interior decorating all use a similar design. This will encourage customers to strongly associate our restaurant with certain symbols and colours. Once our restaurant has created an “image,” every time customers see our logo or design or smell our food, they will remember the entire brand and customer experience that goes with it.

PLACE

Our restaurant will be located in the capital of Malaysia of Kuala-Lumpur. Kuala-Lumpur not only is known as the capital of Malaysia, it is better known as financial central. At the expense of it it attracts in itself more and more tourists on what we and we expect. This advantageous position gives us many pluses. Daily flow of tourists which visit the fine city of Kuala Lumpur, gives us up-dating in society. In case of same more and more people will learn for itself Kazakh cuisine and tradition. We selected this city for that reason that it develops every day that gives confidence of our business. After all each person needs to eat and when the population of the city exceeds 1,5 million and at all including tourists gives us confidence of the next day.

We will be open 6 days a week. We will work from 10:00 AM until 1:00 AM. Serving lunch is 1:30 PM – 3:00 PM, Dinner between 5:00 PM –10:00 PM. Free snacks until 4:00 AM. Each day we can offer different snacks from different countries. And in the weekends we will work from 10:00 AM until 3:00 AM.

The lounge will be decorated in creative way. Our designers will create the appropriate atmosphere for relaxation and leisure. It will be the best place for time spending with friends or in family circle and lovely couples.