In summary, we need 6securities, 3 transportation persons, 12 waiters, 6 cookers, 4 managers, administration staff, accountants and other workers. This is the structure and map of our restaurant:

Competitors

SWOT Analysis

STRENGTH:

Culture and cosiness combination in one place

Our client will be attracted by variety of food souvenirs and magnificent design. We offer a plate from the mysterious Central Asian country on the basis of the consumer requirement. We represent the Kazakh national food which will satisfy needs and tastes of the different client.

Good layout

Good layout plays important role in success of restaurants. It can define whether there will be a business favourable and required among clients. Our layout is in financial central of Malaysia of Kuala-Lumpur. Kuala-Lumpur is the city of Malaysia which most recovered and often visited by tourists. Thus we have a great opportunity to be monopoly in that place as we have as no competitors on our cuisine.

Possibility to stay minutes in Central Asia being absolutely in are far from it. We will have more clients and we will make our business better, for the score as well as local citizens and foreign. This strategy works very effectively because of bigger quantity of the population which doesn't presume to itself trip abroad and for the score our business and will "blossom." After all not for nothing speak: "You will try food, you can read that visited to other country."

WEAKNESSES:

Poor Reputation among Customers

First of all we are new on the market and restaurant business. Clients don't possess information on our restaurant and many probably even didn't hear about the country under the name Kazakhstan. So we have to give more money for Marketing and advertising to attract potential customers. First 2 month we will have losses due to promotion of our restaurant and giving the information about us through different advertising channels. After 2 month we are hope to gain some clients and customers. We are going to use market penetration approach to achieve high sales; it means we will use more aggressive marketing mix in order to give the best value for our customers. By offering the best value we are creating a relationship with our consumers and making them come back to our restaurant again and again. Current customers will attract another flow of clients from outside and that will increase our sales and revenue.

Customers have to travel further to get to our restaurant

Our customers cannot visit us every day, because we located in the center of Kuala-Lumpur. Thus, it is clear those customers simply cannot get to Kuala-Lumpur and order to visit us. Big rent which it won't need to be paid back. However, mostly people in the capital spend a lot of money which is good for us. And this location has big disadvantage and advantage in the same time.

OPPORTUNITIES:

Recession period

Due to recession period it is wise to take money from bank because interest rate is low. Government respond to recession in different ways such as increasing money supply, increasing government spending and decreasing taxation by doing so government tries to sustain economy. Decrease in tax will encourage producers to produce more. So it is good for us as for producers of food.

Open new branches

We want to create a branch of our restaurant throughout whole Malaysia and islands inclusively in order to make our food and service available for everyone without going only to Kuala-Lumpur. By doing this we also hope to gain our reputation among customers and be more competitive restaurant industry with other our big competitors. New branches will also allow us to obtain and to attract more customers. It also will give us an ability to serve more our clients and increase our profits. Fulfilling this kind of strategy is the best way for stable growth and high sales. We are planning to open branches in cities as Ipoh, Subang Jaya and islands like Redang, Penang and many others. We want every customer to be capable to reach our outlet without any difficulties with minimum expenditures.

THREATS:

Lack of investment

This point has a very big percentage of possibility. And if investment will stop then our business will be immediately collapse. In order to avoid it we did everything that we can single cuisine in the whole Malaysia associates our source of investment. We expect that Malaysian government will also help us to build our restaurant, because it is good opportunity to increase number of annual tourists. On the other hand many investors can reject our project due to lack of confidence. Thus, this point definitely can break our ideas.