Contents:

• Introduction: page 2

• Management strategy: page 3

• Product concept: pages 4 - 6

• Staffing: page 7

• Competitors: pages 8 - 10

• Marketing strategy:

• Product: page 11

• Place: page 12

• Pricing: page 13

• Promotion: page 14

• Sales forecast: page 15

• Exit strategy: page 16

• Conclusion: page 17

Introduction

D uman is a luxury restaurant, which is located in the most beautiful city of Malaysia - Kuala Lumpur. It’s city where you can enjoy by buildings that are covered by lights. In the evening here is windy and you can relax by coming to our restaurant and eating delicious meal. In this place Kazakh national food. We have created an atmosphere of a dip in which visitors will feel like as if they really are among the everyday life of Kazakhstan. The range of our menu, you will be able to meet all the national dishes of Kazakh people. We would like to offer you something new and different. The fact that you've never tried but always wanted to do. This will bring you unusual and unforgettable feelings of admiration and pleasure. Your dinner will be in an amazing mysterious atmosphere. You will be provided with the most qualified service to you. Very beautiful, live music, our staff will be very helpful and always happy for you. You will be able to spend an unforgettable time with your friends. The design of the restaurant will look unusual and exellent.

Management Structure

When you choose the correct management structure it ensures an organization’s continued growth, content employees and profitable returns for the shareholders. Choosing the wrong structure creates tensions between employees and managers, allows inefficient work practices to flourish and reduces company business. In the worst case an incorrect management structure can lead to business closure.

Mission Statement

Duman is a great place to eat, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. As we mentioned before our main objective is to create a good relationship with our customers. This relationship will generate profits and increase sales.We want to be the restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect. We want our employees to feel a part of the success of Duman. Happy employees make happy guests.

Keys to Success

These are our expected keys to success:

• Preparation of high-quality menu that will include the national dish of Kazakhstan.

• The situation with which our customers will be able to plunge into the everyday life of the Kazakh people.

• Highest level of service. Accordingly, will be conducted the trainings for understanding menu and many other kazakh traditional things.

• For increasing the number of customers, which will not be only the citizens of Kuala Lumpur, but also tourists from around the world. Through advertising and promotions we will be able to attract customers to the initial time, respectively, and further comments about the restaurant customers will spread.