1. The essence of business communication

Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Everyone organizations achieves this with help of foundations of business communication. Business communication naturally is regulated by certain rules and norms. Effective business communication helps in building goodwill of an organization.

One of the most important aspects of corporate culture is a business communications. Exchange of information, promotion and development of working ideas, control and coordination of staff, summarizing and evaluating progress - these are just some aspects of the organization's activities that relate to run the business.

Business communication - it is human interaction, which is subject to a specific task (of industrial, scientific, commercial, etc.). The quality of business communication depends on understanding, coherence and clarity of work of person who engaged in a common cause of organization.

Business communication today permeates all spheres of public life of society. In the commercial, business walks of life join the company of all kinds and forms of ownership, as well as individuals, as private entrepreneurs. Expertise in business communication is directly linked to success or failure in every field: science, art, production and trade. As for managers, business people, organizers of production, people employed in management, private entrepreneurs is communicative competence, ie the ability to reactor any situation in the process of communication for members of these professions is one of the most important components of their professional image.

Human nature is incompatible with a rigid hierarchical structure and the formalization of organizational processes, so that management actions are needed to address the psychological and emotional needs of employees, maintaining their interest in a job-creating effect of involvement in the decisions made.

In addition to the ways of motivation of staff, as various kinds of moral and material incentives, promotions, training through the organization and others, a great motivational effect may have a conversation with the head of his subordinates if he manages to relate his message to their needs. The form of goal-setting, head of the answers to questions, criticisms or evaluations can help employees navigate their activities, to encourage them to work more successful and more profitable, or keep it.

In the process of business communication, the participants exchanged information, which is transmitted in the form of administrative decisions, intentions, ideas, statements, reports, messages, etc. It is equally important to share interests, moods and feelings. In this case, business communication is presented as a communicative process, ie the exchange of information relevant to the participants of communication.

For the success of the process of business communication requires such factors as: - Clearly define the purpose of his message. - Make the message clear and accessible to the perception of different groups of employees, to find specific illustrations of general concepts, and develop a general idea, using vivid examples. - Surviving the message as brief as possible and concise - Don’t give too much information, only to draw the attention of staff to the problems that affect them straight - In a conversation with the staff to follow the rules of active listening, show them the signals of your understanding and willingness to work together. Thus, these rules should be observed equally in the conversation as the two business friends and during the group communication. These rules are universal for any kind of business negotiation.