Департамент образования города Москвы

Государственное бюджетное образовательное учреждение

Высшего профессионального образования города Москвы

«МОСКОВСКИЙ ГОРОДСКИЙ ПЕДАГОГИЧЕСКИЙ УНИВЕРСИТЕТ»

Кафедра экономики и менеджмента

Реферат по английскому языку

на тему: « Business communication ».

Выполнил: Студент экономического

факультета II-ого курса

Группы ГМУ Силантьев Юрий.

Проверил: Преподаватель Штанько Елена Викторовна.

Москва 2012

Content:

I. Introduction.

II. Main part.

1. The essence of business communication.

2. Types of business communication.

2.1 Conversations. 2.2 Talks. 2.3 Public Speaking.

III. Conclusion.

List of bibliographies.

I. Introduction.

To communicate with others, convince and to find the compromise, to

listen and speak - those are what the life consists of, and the business

life especially. Without those important skills no success may be reached,

and people gain these skills and improve them during their whole life.

Business Communication is a communication which used to promote a product, service or organization, relay information within the business or, for example deal with legal and similar issues. It is also a means of link between a supply chains, for example from the consumer to manufacturer.

Business Communication is known simply as "communications". It encompasses a variety of topics, including marketing, branding, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, research and measurement, reputation management, interpersonal communication, employee engagement, online communication and event management. It is also related to the scope of professional communication and technical communication.

Communication is one of the most important concepts in psychology. Communication has its own features, tools, forms and types, channels, and phase.

Research psychologists and sociologists suggest that up to 70% of management decisions are taken orally by managers in the business interaction. No exaggeration to say that the nature of business contacts has a decisive influence on the effectiveness of joint activities, the success of the interviews, business meetings and negotiations, press conferences, tenders and presentations.

Everybody knows that the different types of business communication are important for using the right type at the right moment. Types of business communication include the following different types

- Verbal communication.

Verbal communication is a type of communication that involves use of words for communicating;

- Non-verbal communication.

Non-verbal communication is a mode of communication which only majorly uses body language and various other physical gestures as a means for communicating;

- Written communication.

Written communication is a type that only includes written forms for communicating;

- Employment communication.

Employment communication is a mode of communication that is particularly used for accepting the applicants for a job;

- Electronic communication:

Electronic communication is the modern way of communication that includes electronics and latest technology for communicating such as teleconferencing e-mail, etc.

Those who mastered the skills in communication, is able to live by the principle of "came, saw, talked." Communication - it is extremely thin and delicate process. So, business communication - a kind of interpersonal communication, aimed at achieving an agreement. In business communication, there is always the goal and object of discussion.