The main principles of multimedia

The term “multimedia” refers to the integration of existing technologies of audio, video, animation and telecommunication with computing. Multimedia applications are also known as hypermedia.

The power of multimedia resides in hypertext. If you click on a hypertext word, you jump to another screen with more information about that subject.

Hypermedia is similar, but also works with sound, graphics and video.

Multimedia is not a new phenomenon, although it is new to business computing. We live in multimedia world. At home, we experience a variety of media through our television: full-motion video, still images, graphics sound and animation. At the university, we learn through systematic exposure to different media: the teacher’s words, text, audio tapes, graphics, and a variety of visuals and video.

Computers, however, have tend to be uni-medium. Traditionally, computers were text-based, and it’s continuous to be the primary format for business information.

Multimedia software is usually interactive and comes on CDs or DVDs. Multimedia applications are used in all sorts of fields. For example, museums, banks, estate agents have information bases that use multimedia. Some companies produce training programs on optical disks, and marketing managers use presentation packages to make business presentations. Teachers use multimedia programs to make video projects or to teach subjects such as music and languages. They believe that moving images, sound and music involve viewers emotionally as well as inform them and make their message more memorable.

Exercise 16. Answer the questions:

1. What does the term “multimedia” refer to?

2. What is the purpose of hypertext?

3. Prove that we live in multimedia world.

4. What is the primary format for computers?

5. Where are multimedia applications used?

Exercise 17. Give the equivalents:

1. All sorts of fields, primary format, variety of media, to involve viewers, still images, systematic exposure, training program, as well as to inform, to be more memorable, business presentation, to involve emotionally, to be uni-medium, continuous to be;

2. мультимедійний пакет, бути подібним, набувати досвіду, різноманітне відео, залучати та інформувати, навчальні програми, більше інформації з данного питання, залишатися основним форматом, поєднання технологій.

Exercise 18. Make word combinations from the given words and translate them into Ukrainian. Use the received word combinations in the sentences of your own.

1) refer to a) to business computing

2) to be known b) a variety of media

3) to work with c) to be uni-medium

4) to be new d) the primary format

5) to experience e) the integration of technologies

6) to tend f) on CDs

7) to be g) sound, graphics and video

8) to continue to be h) for video projects

9) to come i) text-based

10) to use programs j) as hypermedia

Exercise 19. Put five types of questions to each of the sentences:

1). Multimedia applications are also known as hypermedia.

2). The power of multimedia resides in hypertext.

3). Multimedia is not a new phenomenon, although it is new to business computing.

4). We live in multimedia world.

5).This continuous to be the primary format for business information.

6). Multimedia applications are used in all sorts of fields.

Exercise 20. Decide if the following statements are true or false. Correct the false ones.

1. You do not need to have a sound card on your PC to hear speech and music.

2. Digital cameras store photos in digital form.

3. Multimedia PCs cannot integrate text with graphics and video.

4. Most multimedia software is distributed on disks.

5. There are no language courses available on CDs.

Exercise 21. Give a short summary of “The Main Principles of Multimedia”.

Exercise 22. Learn the given definitions by heart:

Browser – a program designed to fetch and display Web pages on the Internet.

Clipart – images shipped with graphics packages.

Graphics package – software that allows the user to create and run graphics programs.

Hyperlink – a link from a hypertext file to another location or file typically activated by clicking on a highlighted word or icon at a particular location on the screen.

Hypertext – text that contains links to other documents. The codes used to create hypertext documents are called HTML.

Exercise 22. Fill in the gaps using the correct form of the verb in brackets. Translate the sentences.

1. The part of the processor which controls data transfers between the various input and output devices _______ (call) the control unit.

2. The address bus _________ (use) to send address details between the memory and the address register.

3. A machine ________ (open) the envelop when a document _______ (arrive) in the mail room.

4. The pixel positions _________ (pass on) to the computer’s pattern recognition software.

5. In the star configuration the central computer ________ (perform) processing and control functions.

6. An operation system ________ (store) on a disk.

7. Channels, called buses ________ (transfer) data from the internal memory to the arithmetic-logical unit.

8. Instructions written in a high-level language _______ (transform) into machine code.

9. Bill Gates _________(found) Microsoft.

10. During that period enormous advances __________ (make) in computer technology.

11. This company ___________ (sell) twice as many PCs the following year.

12. Distributed systems ________ (build) using networked computers.

Exercise 23. Choose the correct word to complete each sentence. You may have to change some words.

1. Consider, considered, consideration, considerable, considerably

a) We’ll have to ________ using another company if they can’t provide the software we need.

b) The company has invested a ________ sum of money in ergonomic workstations.

c) The CEO has submitted this proposal for your_________.

d) This computer is ________ faster than the old one.

2. Apply, applying, applicant, application, applicable

a) We have interviewed five ___________ for the new position.

b) The last part of the form is not _________ to foreign students.

c) My student is thinking of ___________ for a government grant to continue his research.

d) The new book uses business _________ to tech computer studies.

3. Explain, explained, explaining, explanation, explanatory

a) The package includes an __________ booklet.

b) The instructions are very clear and do not require any further ________.

c) It will only take a couple of minutes to _________ how the program works.

d) If you are new to this system, almost everything will have to be _______.

4. Depend, depending, dependent, dependence, dependable, dependably

a) The company has supplied us ________ for over ten years.

b) We have to reduce our ________ on imported goods.

c) This is very ________ equipment. We have never had a serious breakdown.

d) Today, many companies ________ more on FAXes than on mail.

5. Connect, connected, connecting, connector, connectivity, connection

a) __________ is an important concept in global communications.

b) He only got that contract because he has _________ in the government.

c) Make sure the _________ is not loose before you call a service technician.

d) Once the new telephone lines are ________ , our system should be more efficient.

Exercise 24. Read and learn the words and word combinations below:

Linear active content	лінійна інформація	линейная информация
Non- linear active content	нелінійна інформація	нелинейная информация
Navigation control	навігаційне керування	навигационный контроль
Computer-based self-training	самостійне навчання за допомогою комп’ютера	компьютеризиро-ванное обучение
Live presentation	презентація наживо	прямая презентация
Recorded presentation	записана презентація	записанная трансляция
Via	через, шляхом	путем, через
Broadcast (v.)	транслювати	транслировать
Downloaded multimedia	завантажена мультимедійна інформація	загруженная мультимедийная информация
Streamed multimedia	потокова мультимедійна інформація	потоковая мультимедийная информация
On-demand multimedia	мультимедійна інформація за вимогою	мультимедийная информация по требованию
Offline computer	комп’ютер не під’єднаний до комп’ютерної мережі	комп’ютер не подключенный к компьютерной сети
Collaborative innovation	спільне нововведення	общее новшество

Exercise 25. Read and translate the following text.