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6. Give examples of apologies and excuses for serious occurrences as compared to minor ones:

- apologizing to someone who knows the situation.

Michael Bridge apologize to his friend.

I am really sorry for being absence these few weeks. I know that I will be absence, and I don’t give notice of it to you. Some of our classmates told me that you were the one who spread the rumor about me cheating on our final exam. I was wrong for believing them rather than listening to you. I know you’ve been trying so hard to reach out to me but then I kept on pushing you away. I was mad. But when I realized that it wasn’t you after all, I felt very guilty. I know it will be hard for you to trust me again. And I understand if it will take a long time for you to forget the things that happened.

I promise to make it all up to you. I don’t want to lose a friend like you because you are one of the best that I have. And it was my biggest mistake to hurt you like that. I hope you can forgive me. Please tell me when you are ready to talk. I’d be more than willing to patch things up. I’ll be waiting for your reply.

- apologizing when admitting mistakes.

Mr. Henry apologizing to Ms. Molly Burke.

We would like to thank you for informing us about the error on your credit card. We would like to express our sincerest apology for the accidental duplication of the service charge on your account. There was an error in my accounting and I overlooked to recheck the transactions that were done last week. The accounting department is resolving this issue to make sure that this will never happen again.

We extend our gratitude for bringing this matter to our attention. This will help us in providing you better service in the future. We are looking forward to serving you again. Rest assured that this error will not happen again. To make up for this error, we are offering you a VIP privilege card which contains discounts for our premium products and services. Our aim is to regain your confidence and trust.

If you have any other concerns that you would like to address, please feel free to contact me at 333-883-0893. We are more than willing to help you with your concerns. Thank you very much and have a nice day.

- apologizing for changing future plan.

Ms. Jenna Watson apologizing to Ms. Janet Harry.

We would like to express our sincerest apology regarding the problems that you have been encountering with your internet plan connection.

We deeply apologize that your internet speed is slow these past few weeks. Our site is in the middle of construction due to the damage brought by last month’s storm. To compensate for this issue, we will not charge your bill for the next two months. We are doing the necessary steps on solving this problem. We hope that you understand as well. But we assure you that once the construction is over; your internet will be back to its normal speed.

It is our pleasure to serve you. And we are looking forward to serving you in the future. If you have any other concerns that you would like to address, please feel free to call me at 232-789-0907. We would be more than willing to serve you. Thank you very much and have a nice day.

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