4.4 Comprehension

4.4.1 Answer the questions using the active vocabulary.

1. What reasons is effective communication important for?

2. Why are clear instructions essential?

3. Why are clear and helpful communications with clients, suppliers, bankers, unions, the community, tax authorities and so on important? 4. What are the objectives of organizational communication?

5. What characteristics are required for a communications system to be effective?

6. What two major types of communication do you know?

7. What are spoken or written messages complicated by?

8. What is non-verbal communication?

9. Why do you think non-verbal signals contradict the verbal message?

10. How do psychologists explain why meetings and negotiations do not always go according to plan?

11. What various types of communication media are available in an organization?

12. What are the merits and demerits of face to face communication? 13. What are the strengths and weaknesses of phone communication? 14. What are the strong points and drawbacks of lectures, presentations and speeches?

15. What are the advantages and disadvantages of written communication?

16. Can you identify the most efficient type of communication?

17. Why do you think the creation and maintenance of good communication is often neglected by managers?

18. How much effectively is communication used in your organization?

19. What types of communication barriers do you know?

20. What factors do reception breakdowns stem from?

21. What language deficiencies which cause transmission breakdowns can you think of?

22. What kinds of manipulation breakdowns do you know?

4.4.2 Mark these statements T(true) or F(false) according to the information in the text. If they are false say why.

1. Сommunication is important because coordination of activities of different departments impossible without it.

2. Workers are inefficient if they are to understand what is required of them.

3. Clear and helpful communications with clients, suppliers, bankers, unions, the community, tax authorities and so on are important for the effective performance of the organization.

4. Qualitative communication involves the transmission and interpretation of numerical information, for example sales figures, market research findings or financial accounts.

5. Quantitative communication involves the transmission and interpretation of messages.

6. Quantitative communication is complicated by the impact of non-verbal signals.

7. Posture, gesture, dress and presentation, tone of voice, facial expression, and eye contact are non-verbal signals.

8. Non-verbal signals never contradict the verbal message which is being presented.

9. Verbal communication is possible to take place face to face, by eye contact and by a memo.

10. Non-verbal communication is possible to take place by phone, by tone of voice, and by physical appearance.

11. One of the advantages of face to face communication is that the receiver may instantly respond.

12. Presentations, lectures and speeches may produce instant conflict and disagreement.

13. Verbosity is an advantage of written communication.

14. Because of the importance of good communication in any organization, its creation and maintenance is often neglected.

15. Manipulation breakdowns may occur because of deficiencies in the language used.

16. Strong class barriers may inhibit managers from listening to what workers have to say, which can be referred to as a distance breakdown.

17. Such barriers are reinforced by different perks.

18. ‘Selective attention’ may be caused by excessive amounts of communications.

19. Written communication is possible to be made a presentation.

20. Phone communication provides an immediate impact on the receiver.