- •Череповецкий государственный университет
- •Кафедра экономики
- •Современный бизнес
- •Contents
- •Введение
- •Unit 1. The effects of demand and supply on business
- •1.1. Markets
- •Test Questions
- •Case study ‘Understanding the Market’
- •1.2. The Operation of Markets
- •If social costs exceed social benefits, the decision to produce a good or service makes society worse off even if the producers make a profit.
- •If social costs are less than social benefits, the decision to produce a good or service will make society better off. Test Questions
- •Case study ‘Record Industry’
- •1.3. The Effects of Government Policy on Markets
- •Indirect taxes
- •Test Questions
- •Unit 2. The competitiveness of a firm
- •2.1. The Performance of an Industry
- •International Trade
- •International comparisons
- •2.2. Government Action to Improve Competitiveness
- •2.3. Government Action and International Trade
- •2.4. Business Competitive Strategies
- •Test questions
- •Case Study
- •Unit 3. Business Organisations
- •3.1. Types of Business Organization
- •3.2. Organizational Structures
- •3.3. Factors Influencing the Organisational Structure
- •Internal factors
- •Test Questions
- •Case Study ‘Business Organisation & Structure’
- •Unit 4. Administrative systems
- •4.1. The Purpose of Administrative System
- •4.2. Administration Functions in Business
- •4.3. Evaluating Administrative Systems
- •4.4. Information Technology in Administration
- •Test Questions
- •Case Study ‘Satellite Supplies’
- •Unit 5. Communications Systems
- •5.1. Why Do Businesses Need Communications System?
- •5.2. The Objectives of Communication
- •5.3. Verbal Communication
- •Internal communications
- •5.5. Evaluating Communication Systems in Business
- •Test Questions
- •Case Study ‘Can You Communicate?’
- •Unit 6. Information Processing
- •6.1. The Purposes of Information Processing
- •6.2. Types of Information Processing Systems
- •Information Technology: positive and negative effects
- •6.3. Evaluating Information Processing Systems
- •Test Questions
- •Case Study “Information Technologies in Business”
- •Unit 7. The principles and functions of marketing
- •7.1. What is Marketing?
- •7.2. The Objectives of Marketing
- •7.3. Implementing the Marketing Mix
- •Test Questions
- •Unit 8. Market Research
- •8.1. What is Market Research?
- •8.2. Sources of Marketing Information
- •Information requirements
- •Internal sources
- •8.3. Primary Research
- •8.4. Market Changes
- •Information on sales
- •Test Questions
- •Case Study ‘Sun Rush’
- •4M Brits shrug off gloom in sun rush
- •Unit 9. Marketing Communications
- •9.1. Targeting an Audience
- •9.2. How to Reach a Target Audience
- •9.3. Product Performance
- •9.4. Guidelines and Controls on Marketing Communications
- •Test Questions
- •Case Study ‘Marketing Communication’
- •Unit 10. Customer Service and Sales Methods
- •10.1. ‘The Customer Is Always Right’
- •10.2. Placing the Product – Distribution
- •Indirect distribution via intermediaries
- •10.3. Closing the Sale
- •Test Questions
- •Case Study ‘Company Handbook’
- •Unit 11. Production
- •11.1. What is Production?
- •11.2. Just in Time Production and Total Quality Management
- •11.3. Improving the Productivity of Labour
- •11.4. Health and Safety at Work
- •11.5. Reducing Pollution from Production
- •In the working environment
- •In the natural environment
- •Test Questions
- •Case Study ‘Production and Productivity Consulting’
- •11.6. The Costs of Production
- •Identifying business costs
- •Indirect costs
- •Insurance
- •Variable costs
- •Test Questions
- •Case study ‘Waterhouse Waffles’
- •Unit 12. Pricing decisions and strategies
- •12.1. The Pricing Decision
- •12.2. Cost-Based Pricing
- •12.3. Market-Based Pricing
- •12.4. Competition-Based Pricing
- •12.5. Problems with Demand- and Competition-Based Pricing
- •Test Questions
- •Case Study ‘What Price Promotion?’
- •Unit 13. Monitoring business performance
- •13.1. Accounting for Business Control
- •13.2. Budgetary Control
- •Variance analysis
- •13.3. Ratio analysis
- •Test Questions
- •Case Study ‘Business Performance’
- •Unit 14. Preparing a business plan
- •14.1. What Is a Business Plan?
- •14.2. The Purposes of a Business Plan
- •14.3. Legal and Insurance Implications
- •Insurance
- •14.4. Business Resources
- •14.5. Potential Support for a Business Plan
- •Some review questions
- •Unit 15. Producing a Business Plan
- •15.1. Business Objectives and Timescales
- •15.2. The Marketing Plan
- •15.3. The Production Plan
- •15.4. The Financial Plan
- •15.5. Conclusion
- •Some Review Questions
- •Case Study ‘Business Plan’
13.2. Budgetary Control
Preparing a budget
Budgeting allows business managers to improve their control over individual departments or divisions within their organisation. A budget is a financial plan or statement which is agreed in advance. It is not a forecast, but a planned outcome which a firm hopes to achieve. It shows how much money is needed for spending, and how this expenditure might be financed. Most budgets will cover the next 12-month period, but some budget plans are drawn up for longer periods of time. For example, R&D may involve spending large amounts of money over many years.
Budgets can be zero-based (i.e. not based on past information), flexible (i.e. adjusted over time in response to unforeseen changes in the level of activity in a firm), or fixed (i.e. remaining the same independent of any changes).
The government also prepares a budget each December for the economy as a whole. This is a statement of planned public expenditures and expected revenues in the coming financial year.
The preparation of budgets is an important aspect of business planning. Budgets will help an organisation to:
Appraise alternative courses of action – for example, identifying the costs and benefits of employing additional labour to raise output, or investing in new machinery instead.
Present information to potential lenders to raise finance.
Set business targets, as expressed by the amount and cost of resources shown in budget plans.
Monitor business performance by comparing plans with actual results.
Monitoring budgets
If an organisation is to be successful, it is important that it is always fully aware of its current financial situation. Business managers must therefore make sure that certain key areas of the organisation are closely monitored:
The sales budget shows planned revenues the firm hopes to achieve each month. This is calculated by multiplying predicted sales by the product prices the firm hopes to achieve.
The production budget shows the amount of materials, labour hours, and machine hours needed to meet sales targets.
All other operating budgets will be based on the sales and production budgets. These will include budgets for labour and materials, overheads, and cashflow.
Summary budgets may also be drawn up separately for all capital and current expenditures. Current expenditures include wages, materials purchases, spending on power, and overhead expenses. Capital expenditures include spending on plant and machinery, vehicles, and other equipment that will remain productive for a long time. It will also include plans for loans to finance such expenditure.
It is possible to monitor business performance and the attainment of targets by comparing actual results, or outturn, with what had been planned for each month. The difference between what was planned and what is actual is called the variance. For example, suppose that the personnel department in a firm has been allocated a budget for consumables, such as paper and pens, of £100 per month. If it spends £150 on these items in one month, then the variance is negative. That is, £50 more was spent than had been budgeted for. If the department is unable to cut back its spending on these items in future months, this negative variance will be carried forward to the end of the year.
At the end of each budget period, the projected balance sheet can be compared with the balance sheet drawn upon the basis of the actual results.