- •List of Tables
- •List of Figures
- •Table of Notation
- •Preface
- •Boolean retrieval
- •An example information retrieval problem
- •Processing Boolean queries
- •The extended Boolean model versus ranked retrieval
- •References and further reading
- •The term vocabulary and postings lists
- •Document delineation and character sequence decoding
- •Obtaining the character sequence in a document
- •Choosing a document unit
- •Determining the vocabulary of terms
- •Tokenization
- •Dropping common terms: stop words
- •Normalization (equivalence classing of terms)
- •Stemming and lemmatization
- •Faster postings list intersection via skip pointers
- •Positional postings and phrase queries
- •Biword indexes
- •Positional indexes
- •Combination schemes
- •References and further reading
- •Dictionaries and tolerant retrieval
- •Search structures for dictionaries
- •Wildcard queries
- •General wildcard queries
- •Spelling correction
- •Implementing spelling correction
- •Forms of spelling correction
- •Edit distance
- •Context sensitive spelling correction
- •Phonetic correction
- •References and further reading
- •Index construction
- •Hardware basics
- •Blocked sort-based indexing
- •Single-pass in-memory indexing
- •Distributed indexing
- •Dynamic indexing
- •Other types of indexes
- •References and further reading
- •Index compression
- •Statistical properties of terms in information retrieval
- •Dictionary compression
- •Dictionary as a string
- •Blocked storage
- •Variable byte codes
- •References and further reading
- •Scoring, term weighting and the vector space model
- •Parametric and zone indexes
- •Weighted zone scoring
- •Learning weights
- •The optimal weight g
- •Term frequency and weighting
- •Inverse document frequency
- •The vector space model for scoring
- •Dot products
- •Queries as vectors
- •Computing vector scores
- •Sublinear tf scaling
- •Maximum tf normalization
- •Document and query weighting schemes
- •Pivoted normalized document length
- •References and further reading
- •Computing scores in a complete search system
- •Index elimination
- •Champion lists
- •Static quality scores and ordering
- •Impact ordering
- •Cluster pruning
- •Components of an information retrieval system
- •Tiered indexes
- •Designing parsing and scoring functions
- •Putting it all together
- •Vector space scoring and query operator interaction
- •References and further reading
- •Evaluation in information retrieval
- •Information retrieval system evaluation
- •Standard test collections
- •Evaluation of unranked retrieval sets
- •Evaluation of ranked retrieval results
- •Assessing relevance
- •A broader perspective: System quality and user utility
- •System issues
- •User utility
- •Results snippets
- •References and further reading
- •Relevance feedback and query expansion
- •Relevance feedback and pseudo relevance feedback
- •The Rocchio algorithm for relevance feedback
- •Probabilistic relevance feedback
- •When does relevance feedback work?
- •Relevance feedback on the web
- •Evaluation of relevance feedback strategies
- •Pseudo relevance feedback
- •Indirect relevance feedback
- •Summary
- •Global methods for query reformulation
- •Vocabulary tools for query reformulation
- •Query expansion
- •Automatic thesaurus generation
- •References and further reading
- •XML retrieval
- •Basic XML concepts
- •Challenges in XML retrieval
- •A vector space model for XML retrieval
- •Evaluation of XML retrieval
- •References and further reading
- •Exercises
- •Probabilistic information retrieval
- •Review of basic probability theory
- •The Probability Ranking Principle
- •The 1/0 loss case
- •The PRP with retrieval costs
- •The Binary Independence Model
- •Deriving a ranking function for query terms
- •Probability estimates in theory
- •Probability estimates in practice
- •Probabilistic approaches to relevance feedback
- •An appraisal and some extensions
- •An appraisal of probabilistic models
- •Bayesian network approaches to IR
- •References and further reading
- •Language models for information retrieval
- •Language models
- •Finite automata and language models
- •Types of language models
- •Multinomial distributions over words
- •The query likelihood model
- •Using query likelihood language models in IR
- •Estimating the query generation probability
- •Language modeling versus other approaches in IR
- •Extended language modeling approaches
- •References and further reading
- •Relation to multinomial unigram language model
- •The Bernoulli model
- •Properties of Naive Bayes
- •A variant of the multinomial model
- •Feature selection
- •Mutual information
- •Comparison of feature selection methods
- •References and further reading
- •Document representations and measures of relatedness in vector spaces
- •k nearest neighbor
- •Time complexity and optimality of kNN
- •The bias-variance tradeoff
- •References and further reading
- •Exercises
- •Support vector machines and machine learning on documents
- •Support vector machines: The linearly separable case
- •Extensions to the SVM model
- •Multiclass SVMs
- •Nonlinear SVMs
- •Experimental results
- •Machine learning methods in ad hoc information retrieval
- •Result ranking by machine learning
- •References and further reading
- •Flat clustering
- •Clustering in information retrieval
- •Problem statement
- •Evaluation of clustering
- •Cluster cardinality in K-means
- •Model-based clustering
- •References and further reading
- •Exercises
- •Hierarchical clustering
- •Hierarchical agglomerative clustering
- •Time complexity of HAC
- •Group-average agglomerative clustering
- •Centroid clustering
- •Optimality of HAC
- •Divisive clustering
- •Cluster labeling
- •Implementation notes
- •References and further reading
- •Exercises
- •Matrix decompositions and latent semantic indexing
- •Linear algebra review
- •Matrix decompositions
- •Term-document matrices and singular value decompositions
- •Low-rank approximations
- •Latent semantic indexing
- •References and further reading
- •Web search basics
- •Background and history
- •Web characteristics
- •The web graph
- •Spam
- •Advertising as the economic model
- •The search user experience
- •User query needs
- •Index size and estimation
- •Near-duplicates and shingling
- •References and further reading
- •Web crawling and indexes
- •Overview
- •Crawling
- •Crawler architecture
- •DNS resolution
- •The URL frontier
- •Distributing indexes
- •Connectivity servers
- •References and further reading
- •Link analysis
- •The Web as a graph
- •Anchor text and the web graph
- •PageRank
- •Markov chains
- •The PageRank computation
- •Hubs and Authorities
- •Choosing the subset of the Web
- •References and further reading
- •Bibliography
- •Author Index
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21 Link analysis
The analysis of hyperlinks and the graph structure of the Web has been instrumental in the development of web search. In this chapter we focus on the use of hyperlinks for ranking web search results. Such link analysis is one of many factors considered by web search engines in computing a composite score for a web page on any given query. We begin by reviewing some basics of the Web as a graph in Section 21.1, then proceed to the technical development of the elements of link analysis for ranking.
Link analysis for web search has intellectual antecedents in the field of citation analysis, aspects of which overlap with an area known as bibliometrics. These disciplines seek to quantify the influence of scholarly articles by analyzing the pattern of citations amongst them. Much as citations represent the conferral of authority from a scholarly article to others, link analysis on the Web treats hyperlinks from a web page to another as a conferral of authority. Clearly, not every citation or hyperlink implies such authority conferral; for this reason, simply measuring the quality of a web page by the number of in-links (citations from other pages) is not robust enough. For instance, one may contrive to set up multiple web pages pointing to a target web page, with the intent of artificially boosting the latter’s tally of in-links. This phenomenon is referred to as link spam. Nevertheless, the phenomenon of citation is prevalent and dependable enough that it is feasible for web search engines to derive useful signals for ranking from more sophisticated link analysis. Link analysis also proves to be a useful indicator of what page(s) to crawl next while crawling the web; this is done by using link analysis to guide the priority assignment in the front queues of Chapter 20.
Section 21.1 develops the basic ideas underlying the use of the web graph in link analysis. Sections 21.2 and 21.3 then develop two distinct methods for link analysis, PageRank and HITS.
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