Marketing-stud

19

The main objective of the marketing is: Satisfaction of needs and wants

What is the “marketing mix”: 4 “P”

Identify belonging of ‘marketing myopia” meaning: Production concept

$$1 The main marketing complex for manipulating of marketing activity:

$$2 Marketing mix

$$3 Marketing research

$$4 Marketing technologies

$$5 Marketing environment

$$6 Concepts of marketing

Вопрос № 5

$$1 "4 Р":

$$2 Marketing mix

$$3 Marketing goals

$$4 Channels of distribution

$$5 Communication policy

$$6 Marketing strategies

Вопрос № 6

$$1 Marketing is:

$$2 Societal activities for defence of consumer rights

$$3 Financial and economic process

$$4 Public management process

$$5 Marketing research process

$$6 Companies’ activity for satisfaction needs and wants

Вопрос № 7

$$1 Marketing environment includes:

$$2 Marketing politics

$$3 Internal and external marketing environment

$$4 Marketing strategies and decisions

$$5 Marketing reports and analysis

$$6 No answer

Вопрос № 8

$$1 Secondary data is:

$$2 Questionnaire

$$3 Primary information

$$4 Observational research

$$5 Casual research

$$6 Information that already exists somewhere

Вопрос № 9

$$1 Primary data is connected with:

$$2 Information collected for the specific purpose at hand

$$3 Database of clients

$$4 Accounting documents

$$5 ISO documents

$$6 Internal reports

Вопрос № 10

$$1 The first step for marketing is:

$$2 Human wants and needs research

$$3 Advertising

$$4 Sales promotion

$$5 Observation

$$6 No answer

Вопрос № 11

$$1 The main advantage of secondary data is:

$$2 Chip way for receiving information

$$3 Good methodology

$$4 Secret

$$5 Non-personal

$$6 High level of result

Вопрос № 12

$$1 Societal marketing concept is:

$$2 Material comfort

$$3 Satisfaction wants

$$4 Satisfaction of companies’ requirements

$$5 Human welfare

$$6 Balance of profits, human wants and society

Вопрос № 13

$$1 Market segmentation is:

$$2 Dividing the market into distinct groups of buyers

$$3 Market analyses

$$4 Byers’ behavior analyses

$$5 Observation of different types of markets

$$6 Evaluating of customers

Вопрос № 14

$$1 Internal marketing environment includes:

$$2 Marketing and Management of company

$$3 Competitors

$$4 Different types of buyers

$$5 Suppliers and publics

$$6 Intermediaries of company

Вопрос № 15

$$1 There are oral, by- phone, by-post:

$$2 Survey

$$3 Observation

$$4 Experiment

$$5 Focus- group

$$6 Brain-storming

Вопрос № 16

$$1 The sources for secondary data include:

$$2 Accounting and statistical reports

$$3 Advertising

$$4 Promotion

$$5 Technical characteristics

$$6 Newspapers

Вопрос № 17

$$1 Carry out of the marketing mix is:

$$2 Result of marketing research

$$3 Last step of marketing research

$$4 First step of marketing research

$$5 Before - sale service

$$6 After- sale service

Вопрос № 18

$$1 Consumer market is:

$$2 All the individuals and households

$$3 Model of consumer behavior

$$4 All participants of markets

$$5 Intermediaries

$$6 No answer

Вопрос № 19

$$1 Buyer’s “black box” includes:

$$2 Buyer’s characteristics and buyer’s decision process

$$3 Marketing stimuli

$$4 Marketing mix

$$5 Political factors

$$6 Technological factors

Вопрос № 20

$$1 Major psychological factors are:

$$2 Lifestyle, occupation, economic situation

$$3 Motivation, perception, learning, beliefs

$$4 Roles and status

$$5 Family, groups

$$6 Sub-culture, cross- culture, social classes

Вопрос № 21

$$1 The buying decision process starts from:

$$2 Needs recognition

$$3 Evaluation of alternatives

$$4 Information search

$$5 Purchase

$$6 Analyses

Вопрос № 22

$$1 Target market is:

$$2 A set of buyers with common needs or characteristics

$$3 Final consumers

$$4 Intermediaries

$$5 All buyers

$$6 Buyers with unique needs

Вопрос № 23

$$1 What is a product?

$$2 Anything that can be offered to a market

$$3 Any activity or benefit

$$4 Physical substance

$$5 Purchasing goods

$$6 Tangible and intangible assets

Вопрос № 24

$$1 Actual level of product includes:

$$2 Features, design, quality

$$3 Warranties, consulting

$$4 Instructions, delivery

$$5 Credits, installations

$$6 Problem- solving benefits

Вопрос № 25

$$1 Shopping product is characterized:

$$2 Little comparison

$$3 Widespread distribution

$$4 Mass promotion

$$5 Lowest price

$$6 Less frequent purchase

Вопрос № 26

$$1 What is a “brand”:

$$2 A name, design, symbol

$$3 Label, package

$$4 Product quality

$$5 Product performance to consumers

$$6 Product advertising

Вопрос № 27

$$1 New product development starts from:

$$2 Idea generation

$$3 Business analyses

$$4 Commercialization

$$5 Product development

$$6 Marketing strategy

Вопрос № 28

$$1 Maturity is a period of:

$$2 Slowdown in sales growth

$$3 When sales fall off

$$4 Period with rapid growth

$$5 Profits drop period

$$6 No answer

Вопрос № 29

$$1 PLS is:

$$2 The course of a product sales and profits over its life time

$$3 Marketing research process

$$4 Decision making process

$$5 Product development

$$6 Product strategy

Вопрос № 30

$$1 Decline is characterized:

$$2 Maximization of market share

$$3 High cost per customer

$$4 Growing number competitors

$$5 Peak sales

$$6 Declining sales

Вопрос № 31

$$1 Internal factor affecting pricing decisions:

$$2 Cost

$$3 Demand

$$4 Competitor’s pricing

$$5 Consumer’s perception

$$6 Governments

Вопрос № 32

$$1 Market skimming pricing:

$$2 Setting a high price

$$3 Low price strategy

$$4 Value- based pricing

$$5 Assortment pricing

$$6 Different prices

Вопрос № 33

$$1 Market penetration pricing:

$$2 Setting a low price

$$3 Price lines

$$4 Psychological prices

$$5 Price wars

$$6 Differentiation in pricing

Вопрос № 34

$$1 Vertical marketing system is:

$$2 A distribution channel, in which producer and intermediaries act as unified system

$$3 A channel consisting one or more independent producers

$$4 In which two or more companies at one level join together

$$5 In which a single firm sets up two or more marketing channels

$$6 Direct marketing channel

Вопрос № 35

$$1 Intensive distribution is connected with:

$$2 Stocking the product in one outlet

$$3 Stocking the product in many outlets

$$4 Stocking the product in two outlet

$$5 Selective distribution

$$6 No answer

Вопрос № 36

$$1 Retailing is:

$$2 Selling goods directly to final consumers

$$3 Selling goods for resale

$$4 Indirect sale

$$5 Promotional sale

$$6 No answer

Вопрос № 37

$$1 Department store is:

$$2 Includes a wide variety of product lines

$$3 Low- cost, low-margin store

$$4 A small store

$$5 Giant specialty store

$$6 Off- price retailing

Вопрос № 38

$$1 Off- price retailer:

$$2 Sells at less than retail

$$3 Department store

$$4 Category killer

$$5 Specialty shop

$$6 Supermarket

Вопрос № 39

$$1 Advertising is:

$$2 Any paid form of non-personal presentation

$$3 Short – term incentives

$$4 Building good relations

$$5 Personal presentation

$$6 Direct connections with consumers

Вопрос № 40

$$1 “Promotion mix” is:

$$2 Integrated marketing communications

$$3 Marketing mix

$$4 Advertising and promotions

$$5 Direct marketing and personal selling

$$6 Public relations and presentations

Вопрос № 41

$$1 What is Public Relation:

$$2 Building up a “good corporate image”

$$3 Direct connections with targeted consumers

$$4 Personal presentation

$$5 The promotional mix

$$6 Short term incentives

Вопрос № 42

$$1 Direct marketing is:

$$2 Direct connections with targeted consumers

$$3 Building good relations with consumers

$$4 Presentation and promotion of ideas

$$5 Premiums, discounts, coupons

$$6 Newspaper, radio, telephone

Вопрос № 43

$$1 Push strategy:

$$2 Spending a lot of money on public relations

$$3 Build up consumer demand

$$4 Consumer advertising strategy

$$5 Personal selling strategy

$$6 Using the sales force to push the product through channels

Вопрос № 44

$$1Public relations includes :

$$2 Building up a good corporate image

$$3 Lottery, coupons

$$4 Advertising

$$5 Direct marketing and personal selling

$$6 Internet sales

Вопрос № 45

$$1 Societal marketing should focus on:

$$2 Society’s long-run interests

$$3 Company’s requirements

$$4 Consumer’s wants and needs

$$5 Intermediary’s interests

$$6 Governmental interests

Вопрос № 46

$$1 Major market opportunities:

$$2 Opportunities are external elements

$$3 Internal capabilities

$$4 Internal elements

$$5 Management elements

$$6 No answer

Вопрос № 47

$$1 What are demands:

$$2 Human wants that are backed by buying power

$$3 The form of human needs, backed by culture

$$4 States of felt deprivation

$$5 Human experiences

$$6 Important information

Вопрос № 48

$$1 Transaction is:

$$2 A trade of values between two parties

$$3 The act of obtain the desired object

$$4 Exchange

$$5 Sales

$$6 No answer

Вопрос № 49

$$1 Market is:

$$2 The set of our actual and potential buyers

$$3 The place of trade

$$4 Consumer’s wants

$$5 The place of exchange

$$6 Internet sales

Вопрос № 50

$$1 Marketing concept is:

$$2 Satisfaction wants and needs of target market

$$3 Product development

$$4 Production development

$$5 Partner’s relations

$$6 large- scale selling efforts

Вопрос № 51

$$1 What is a mission statement:

$$2 A statement of the organization’s purpose

$$3 Building up a good corporate image

$$4 Specific things

$$5 Understanding the role of marketing

$$6 Designing the business

Вопрос № 52

$$1 Growth share matrix:

$$2 Specific market method

$$3 Competitive method

$$4 A portfolio planning method

$$5 Important management organization

$$6 Designing for the company

Вопрос № 53

$$1 Market segment is:

$$2 A group of consumer who respond in a similar way

$$3 Market competitor

$$4 Specific thing

$$5 Market share

$$6 Business unity

Вопрос № 54

$$1 Product characteristics include:

$$2 Design, quality, variety

$$3 Inventory, locations, logistics

$$4 Discounts, allowances, trade credit

$$5 Product advertising, promotion

$$6 Designing the business activity

Вопрос № 55

$$1 Marketing intermediaries help the company:

$$2 To promote, sell and distribute its goods

$$3 Building up a good corporate image

$$4 Understand the role of marketing

$$5 To provide the resources

$$6 Create customer value

Вопрос № 56

$$1 Demographic environment:

$$2 The study of human populations

$$3 The study of culture

$$4 The study of behavior

$$5 The study of organizations

$$6 The study of market place

Вопрос № 57

$$1 Political environment:

$$2 Laws, government agencies

$$3 Social groups and populations

$$4 Target consumers

$$5 Natural resources

$$6 Customer values

Вопрос № 58

$$1 Cultural environment:

$$2 Affect society’s basic values

$$3 Provide good image

$$4 Understand the role of nature

$$5 Create new product

$$6 Develop the activity

Вопрос № 59

$$1 Observational research:

$$2 The gathering of primary data

$$3 The gathering of secondary data

$$4 Using online databases

$$5 Using internal reports

$$6 No answer

Вопрос № 60

$$1 Experimental research:

$$2 The gathering of primary data

$$3 The gathering of secondary data

$$4 Using online databases

$$5 Using internal reports

$$6 Using accounting dada

Вопрос № 61

$$1 Survey research:

$$2 Asking people questions

$$3 The gathering of secondary data

$$4 Using online databases

$$5 Using internal statistical reports

$$6 Using accounting dada

Вопрос № 62

$$1 Subculture includes:

$$2 Nationalities, religions

$$3 Countries, regions

$$4 Social classes

$$5 Market segments

$$6 Different types of products

Вопрос № 63

$$1 Personal factors include:

$$2 Occupation, economic situation

$$3 Human behavior

$$4 Motivation

$$5 Learning, beliefs

$$6 Attitude

Вопрос № 64

$$1 Maslow’s hierarchy of:

$$2 Needs

$$3 Demands

$$4 Transactions

$$5 Products

$$6 Markets

Вопрос № 65

$$1 Business markets:

$$2 B2B markets

$$3 B2C markets

$$4 Individual’s markets

$$5 All types of markets

$$6 International markets

Вопрос № 66

$$1 The business buying process starts from:

$$2 Problem recognition

$$3 Supplier selection

$$4 Product specialization

$$5 Information search

$$6 Using accounting dada

Вопрос № 67

$$1 Competitive advantage:

$$2 An advantage over competitors

$$3 Company’s activity

$$4 Company’s weakness

$$5 Company’s threats

$$6 Target market

Вопрос № 68

$$1 Unsought product:

$$2 The consumer does not think of buying

$$3 Unique product

$$4 High quality product

$$5 Attractive product

$$6 Good packaged product

Вопрос № 69

$$1 Product attributes includes:

$$2 Product quality

$$3 Branding

$$4 Packaging

$$5 Labeling

$$6 Product support services

Вопрос № 70

$$1 Internal idea sources:

$$2 Using statistics dada

$$3 Find ideas from customers

$$4 Find ideas from competitors

$$5 Using Internet sources

$$6 Find ideas from executives

Вопрос № 71

$$1 External idea sources:

$$2 Find ideas from customers

$$3 Find ideas from salespeople

$$4 Find ideas from managers

$$5 Using engineer’s ideas

$$6 Using statistics dada

Вопрос № 72

$$1 Commercialization of product is:

$$2 Introducing a new product into the market

$$3 Product development

$$4 Product research

$$5 Idea generation

$$6 Business analysis

Вопрос № 73

$$1 Product life cycle has:

$$2 4 stages

$$3 6 stages

$$4 3 stages

$$5 2 stages

$$6 No answer

Вопрос № 74

$$1 Introduction stage is characterized:

$$2 Few competitors

$$3 Growing number of competitors

$$4 Stable number of competitors

$$5 Declining number of competitors

$$6 Maximize number of competitors

Вопрос № 75

$$1 Growth stage is characterized:

$$2 Rapidly rising sales

$$3 Peak sales

$$4 Declining sales

$$5 Low sales

$$6 No answer

Вопрос № 76

$$1 Maturity stage is characterized:

$$2 High profits

$$3 Rising profits

$$4 Negative profits

$$5 Declining profits

$$6 Reducing profits

Вопрос № 77

$$1 Declining stage is characterized:

$$2 Low cost per customer

$$3 Average cost per customer

$$4 High cost per customer

$$5 Selective cost

$$6 No answer

Вопрос № 78

$$1 Sales promotion on decline stage:

$$2 Reduce to minimal level

$$3 Increase

$$4 Use heavy promotion

$$5 Intensive

$$6 Average level

Вопрос № 79

$$1 Product strategy on introduction stage:

$$2 Offer a basic product

$$3 Offer product extension

$$4 Diversify models

$$5 Diversify brands

$$6 Service warranty

Вопрос № 80

$$1 Fixed costs are:

$$2 Costs that do not vary with production or sales level

$$3 Costs that vary directly with the level of production

$$4 Cost of computer chip, packaging

$$5 Production people salaries

$$6 Costs of inventory, raw materials

Вопрос № 81

$$1 Variable costs are:

$$2 Costs that vary directly with the level of production

$$3 Costs that do not vary with production or sales level

$$4 Costs for rent, heat

$$5 Costs for interest, executive salaries

$$6 Costs for advertising

Вопрос № 82

$$1 One of the external factor of pricing is:

$$2 Organizational considerations

$$3 Marketing objectives

$$4 Total cost

$$5 Target costing

$$6 Economic conditions

Вопрос № 83

$$1 One of the internal factor of pricing is:

$$2 Costs

$$3 Demand

$$4 Competitors

$$5 Government

$$6 Suppliers

Вопрос № 84

$$1 Break- even pricing is:

$$2 Target profit pricing

$$3 Low-cost pricing

$$4 High- cost pricing

$$5 Middle- cost pricing

$$6 Penetration pricing

Вопрос № 85

$$1 Value- based pricing is:

$$2 Uses buyer’s perceptions of value

$$3 High level of pricing

$$4 Low level of pricing

$$5 Attractive pricing

$$6 Skimming pricing

Вопрос № 86

$$1 Competition – based pricing:

$$2 That competitors charge for similar product

$$3 Market leader pricing

$$4 Market follower pricing

$$5 Market niche prices

$$6 Average level of pricing

Вопрос № 87

$$1 New product pricing strategies are:

$$2 Price skimming, penetration

$$3 Price assortment

$$4 Different prices

$$5 Promotion prices

$$6 Pricing for set

Вопрос № 88

$$1 Final adjustment of pricing is connected with:

$$2 Allowances, discounts

$$3 Competitive pricing

$$4 Costs - plus income pricing

$$5 Demand pricing

$$6 Value- based pricing

Вопрос № 89

$$1 Promotional pricing is:

$$2 Special- event pricing

$$3 High- level of prices

$$4 Average prices

$$5 Competitor’s prices

$$6 Supplier’s prices

Вопрос № 90

$$1 What is the “marketing channel”:

$$2 Distribution channel

$$3 The set of suppliers

$$4 The set of intermediaries

$$5 Market share

$$6 Exclusive distribution

Вопрос № 91

$$1 Mission is:

$$2 A statement of organization’s purpose

$$3 A business unit

$$4 A financial statement

$$5 Accounting vision

$$6 Marketing planning

Вопрос № 92

$$1 Mission statement should be:

$$2 Motivating

$$3 Too narrow

$$4 Too broad

$$5 Product oriented

$$6 Short

Вопрос № 93

$$1 Strategic business unit(SBU) is:

$$2 The set of intermediaries

$$3 The set of suppliers

$$4 A unit of the company

$$5 Market share

$$6 Target group

Вопрос № 94

$$1 BCG strategy is:

$$2 Portfolio analysis

$$3 Competitor analysis

$$4 Market analysis

$$5 Segments analysis

$$6 Target group analysis

Вопрос № 95

$$1 What is the “Cash cows” stage?:

$$2 Support other SBUs

$$3 Need investment

$$4 Require a lot of cash

$$5 Not promise to be large

$$6 Show low growth

Вопрос № 96

$$1 “Ansoff matrix” shows:

$$2 Product/market expansion greed

$$3 Competitive analysis

$$4 Consumer analysis

$$5 Public analysis

$$6 Distribution analysis

Вопрос № 97

$$1 “Michael Porter strategies” is:

$$2 Competitive strategies

$$3 Portfolio strategies

$$4 Product strategies

$$5 Market strategies

$$6 Consumer’s strategy

Вопрос № 98

$$1 Who is the author of the theory of motivation, which explains why people are derived by particular needs at particular time?

$$2 Maslow

$$3 Beck

$$4 Kinsey

$$5 Piaget

$$6 Erickson

Вопрос № 99

$$1 “Focus strategy” is:

$$2 A few market segments strategy

$$3 Portfolio strategy

$$4 Consumers strategy

$$5 Positioning strategy

$$6 Distribution strategy

Вопрос № 100

$$1 Social factor consists of …

$$2 All of the answers are correct

$$3 None of the answer is correct

$$4 Reference groups

$$5 Family

$$6 Roles and statuses

Вопрос № 101

$$1 The main characteristic of service is:

$$2 Intangibility

$$3 Quality

$$4 Performance

$$5 Capacity

$$6 Consistency

Вопрос № 102

$$1 Adapted marketing mix:

$$2 Adjusting to each international market

$$3 Using basically the same product

$$4 Marketing approach worldwide

$$5 Developing manufacturing

$$6 Joining forces

Вопрос № 103

$$1 Which of the following descriptions provides the best definition of the "marketing mix"?

$$2 The way a business combines the main marketing elements to sell products that meet the needs and wants of customers;

$$3 The way a business distributes its products through retailers and wholesalers;

$$4 The way products are arranged in a retail store to maximize sales

$$5 The way products are priced and packaged

$$6 None of the answers is correct

Вопрос № 104

$$1 Which of the traditional "4 P's" of the marketing mix concerns the various outlets and channels a business uses to distribute its products?

$$2 Place

$$3 Price

$$4 Product

$$5 Promotion

$$6 Personnel

Вопрос № 105

$$1 Which of the traditional "4 P's" of the marketing mix concerns how much a customer pays for the good or service being offered?

$$2 Price

$$3 Place

$$4 Product

$$5 Promotion

$$6 Personnel

Вопрос № 106

$$1 Which element of the marketing mix is the only one that directly affects the value of sales achieved by a business?

$$2 Price

$$3 Place

$$4 Product

$$5 Promotion

$$6 Personnel

Вопрос №107

$$1 The "4 P's" of the marketing mix are closely linked and should not be thought as separate from each other:

$$2 True

$$3 False

$$4 I don’t know

$$5 It does not matter

$$6 None of the answers is correct

Вопрос № 108

$$1 A business wishes to meet the needs and wants of customers better by delivering a higher quality service. Which element of the marketing mix will the business focus on to achieve this?

$$2 Product

$$3Price;

$$4 Place;

$$5 Promotion

$$6 Personnel

Вопрос № 109

$$1 A business wants to build customer awareness of features and benefits in its products that are better than the competition. Which element of the marketing mix is most likely to help them achieve this?

$$2 Promotion

$$3 Product

$$4 Price

$$5 Place

$$6 Personnel

Вопрос № 110

$$1 The marketing mix does not apply to sole traders or other very small businesses

$$2 False

$$3 True

$$4 I don’t know

$$5 None of the answers is correct

$$6 It does not matter

Вопрос № 111

$$1 The way in which products are sold is known as a:

$$2 Marketing source

$$3 Marketing channel

$$4 None of the answers is correct

$$5 Promotional route

$$6 Distribution channel

Вопрос № 112

$$1 Promotion is just about advertising

$$2 False

$$3 True

$$4 Advertising is not included in promotion

$$5 None of the answers is correct

$$6 I don’t know

Вопрос № 113

$$1 The use of promotional media such as television where a business does not have any direct control is known as:

$$2 Above the line promotion

$$3 Under the line promotion

$$4 Direct promotion

$$5 None of the answers is correct

$$6 Expensive promotion

Вопрос № 114

$$1 Which of the following is not a method of promotion mix?

$$2 Retailing

$$3 Advertising

$$4 Promotion

$$5 Personal selling

$$6 Direct selling

Вопрос № 115

$$1 Makers of hair conditioner and shampoo often send out free samples of their products with magazines. This illustrates use of which one of the following elements of the promotional mix?

$$2 Sales promotion

$$3 Radio advertising

$$4 PR

$$5 None of the answers is correct

$$6 Outdoor advertising

Вопрос № 116

$$1 Which of the following possible advertising media is generally the most expensive?

$$2 TV advertisement

$$3 Radio advertisement

$$4 Direct advertisement

$$5 Outdoor advertisement

$$6 Print advertising

Вопрос № 117

$$1 The stages of the product life cycle are

$$2 Introduction, Growth, Maturity, Decline

$$3 Introduction, Growth, Maturity, Saturation, Decline.

$$4 Maturity, Saturation, Introduction and Decline

$$5 Beginning, Introduction, Growth, Maturity. Decline

$$6 Maturity, Saturation, Growth, Decline

Вопрос № 118

$$1 The Marketing Mix consists of:

$$2 Product, Price, Place, Promotion

$$3 People, Products, Price, Place

$$4 Process, People, Physical Evidence, Product

$$5 Price, Promotion, Advertising, Place

$$6 Process, Place, Physical Evidence, Product

Вопрос № 119

$$1 Positioning refers to:

$$2 How consumers perceive the product.

$$3 How competitors perceive the product.

$$4 How products are viewed on the shelf.

$$5 Your product compared to your competitors.

$$6 None of the answers is correct

Вопрос № 120

$$1 Brand names are primarily used to:

$$2 To help identify a product.

$$3 Show consumers you own the product.

$$4 Spice up the image of a product.

$$5 To help consumers select a product/service.

$$6 To make an advertisement