800-Английский язык в системе коммуникаций

graduates looking for experience in working with marketing, and charities, as well as candidates, with significant experience in PA/Secretarial roles.

What does the role involve?

Monitor, update and action all trademark registrations and advise on infringements for all the various brands connected to the charities foundation. Liaise with charity legal advisors to ensure all necessary registrations, and renewals are actioned for merchandise partners; and monitoring search engines to ensure brand names are protected in relevant fields, and liaising with legal advisors on any concerns.

Assist with celebrity legal liaison - When necessary rapidly collate and report background and supporting information from merchandise partners, and charity legal advisors for any merchandise/ retail/ or celebrity legal concerns. Assist Global Brand Manager with email management, and prompt response. Coordinate and manage Production Sample database. Organise diary management and travel arrangements.

Celebrity liaison:

Identify and pursue new Celebrity Brand Ambassadors to provide further artworks, endorse licensing activity, wear/use product, and approve co-branding opportunities. Facilitate the signing of new celebrity artworks and other IP

Communicate with Celebrity management to organise samples/gifts, and create artist-linked marketing activity linked to the foundation. Monitor Facebook fan page.

2. Customer Communications Manager

∙Employer: CHANGETEAM LTD

∙Posted: 16 Aug 201..

∙Reference: 28733JB

∙Contact: John Bell

∙Location: Hertfordshire

∙Industry:

∙Contract: Permanent

∙Hours: Full Time

∙Salary: £55000 per annum + benefits

A fantastic opportunity has arisen for an experienced PR & Marcomms professional to join the acquisitions arm of a global Reinsurance Company.

In a stand alone role you'll be the key communications specialist across three UK based offices. This role will encompass internal & external comms and corporate PR.

The principle job objectives of this role are:

1. Establish and maintain a corporate communication "Housestyle" and comprehensive process and systems to manage the review and revision of all company external communications materials.

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2.Ensure that customer experience is the main driver in the development of our customer communications (including web-site). Provide guidance, procedure notes, business requirements for letters changes, standard letter drafts, website materials and other documentation to facilitate this.

3.Provide sign-off approval for all external communications materials to ensure that the customer experience is considered at all times and that audit trails are maintained.

4.To develop education and awareness programmes in respect of the company communication "Housestyle" across company, (including relevant training and regular auditing to ensure that this is being used consistently).

5.Manage the relationship with company PR partners and respond to media enquiries as required.

6.Respond to High profile complaints as required

7.Responsible for the development and maintenance of an appropriate company "Housestyle" for our external communications.

8.Responsible for the review of content of the website.

The ideal candidate will have a communications background from within the financial or professional services arena. You will have the ability to understand the large volumes of detailed regulatory, technical, and legislative change in a risk-controlled environment and turn this into effective communication for our external customers.

The role will involve some national travel but you will have the option to be based in the North West, East or South of England.

If you're interested in making a mark in a global organisation and to be seen by executives as a key figure within the organisation please apply by contacting me direct on 03720254466 or emailing your CV to bell@changeteam.com.

3. PR Account Manager

∙Employer: AF SELECTION

∙Posted: 14 Jun 201…

∙Reference: 299637

∙Contact: Mr Peter Simon

∙Location: Manchester

∙Industry:

∙Contract: Permanent

∙Hours: Full Time

∙Salary: Up to £28,000+ Benefits

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Required by an independent PR consultancy whose success and growth has been built through investing in people and through their passion for assisting organizations obtain maximum value from their investment in PR.

They are currently recruiting for an Account Manager to work across consumer and business to business accounts where you will be give the opportunity to work with a plethora of reputable organisations which will enhance your expertise and skills.

Suitable candidates will have strong verbal and written skills coupled with a flair and innovative approach to work. It is essential that you have acquired your experience to date in a consultancy environment and needless to say, a portfolio which contains a mix of B2B and consumer work.

In return, you will be given autonomy and responsibility and the opportunity to inspire and enthuse and manage an accomplished team of account handlers. You will also be working for an organisation which positively encourages personal development and progression.

Should you wish to have an informal discussion about this opportunity please contact Pete Simon on 0116 545 7532.

3. Business correspondence

Письмо-претензия. Letter of complaint

Dear Mr Brown,

Re: Shipment of Order No. 3342/09

We refer to our Order No. 3342/09 for office equipment which arrived here on 4 November 20--.

On examining the consignment we found that ten of the calculators had been placed in the case without any padding with the result that their casings are smashed and the mechanisms exposed and damaged beyond repair. The surveyor’s report with photographs is attached herewith.

We should be very much obliged if you would send us replacements at your earliest convenience.

We hope to hear from you soon.

Yours sincerely,

Andrea Philips

Encl.

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Письмо-извинение. Letter of apology

Dear Ms Philips,

We are in receipt of your letter dated 10th November re your shipment of office equipment under order No. 3342/09, and are sorry to hear about the faulty packing which resulted in ten calculators becoming unserviceable.

Our packing and dispatch department has been working overtime to clear the increase in orders which usually occurs at this time of year, and it would seem that one case was allowed to go through without proper inspection.

Please accept our apologies for the inconvenience caused. Replacement calculators have been dispatched today by container service, and should reach you by the end of the week.

Yours sincerely,

James T Brown

Задание. Прочитав тексты письма-претензии и письма-извинения, изучите клише деловой переписки по соответствующей тематике в Приложении II (с.45-49 )

4. Public Relations Ethics

The public relations industry is relied upon to provide accurate, honest information in the times of a crisis or other newsworthy event. When information is involved and reputations, money, and jobs are at stake, it can be easy to be misled. Many times, companies or executives are willing to bribe or "buy off" individuals in the field of public relations or journalism in order to put a positive spin on an otherwise negative or potentially damaging situation. Because of the potential for misinformation and bribery, the Public Relations Society of America, or PRSA, has compiled a code of ethics that all those involved in the field of public relations are encouraged to take. The code of ethics for public relations is different from the code of ethics that journalists follow.

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Challenges Faced

Those involved in public relations are in a position to positively or negatively affect the public's perception of a company or organization. Because of this influential position, there are a number of challenges that public relations personnel face. These include:

-Misleading or Incorrect Information: It is the responsibility of the public relations professional to provide accurate information to the public. However, at times it is easy to relay inaccurate or misleading information to the public, either on purpose or not.

-Influence of Executives: Executives trust the public relations professionals to help promote their company or organization and handle any crisis in the most favorable way possible. At times, it can be easy to influence executives or management in the way they operate their company.

-Product Promotion: At times, public relations professionals are hired by clients for the sole purpose of promoting a service or product that may be inferior in a number of ways; either it is poorly made or unsafe. PR professionals face the dilemma of whether it is ethical to push a product onto the public that is inferior.

-Environmental Concerns: Public relations professionals are often hired by companies that are in favor of destroying or taking over national parks for the

purposes of their own gain, either in this country or overseas.

- Bribery and Influence: Some public relations professionals are offered "gifts" in the forms of money, trips, expensive dinners, or other such luxuries in order to win them over. PR professionals must decide whether or not these gifts are bribes.

The PSRA Code of Ethics

This code of ethics is helpful to public professionals in knowing what is and what is not ethical. By taking the code of ethics, professionals then become responsible

for upholding them. These include:

- Preserving the integrity of the process of providing communication.

- Remaining honest and accurate in all communications. This includes refraining from withholding information or offering misleading information.

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-Acting promptly to correct untrue communications the professional is responsible of relating.

-Making sure any gifts received are not ostentatious and are both legal and infrequent.

Maintaining a Personal Code and Ethics

Public relations professionals should consult with their supervisors or mentors if there is any question whether a particular gift, client, or behavior is ethical and in compliance with a code of ethics. The reputation of the client as well as the public relations professional is at stake, so it is vital that honesty and integrity be practiced at all times. In addition, those involved in public relations who are found to have practiced unethical behaviors face the chance of being held accountable, which could result in loss of job or a potential lawsuit.

Задание. Выберите и выпишите слова и словосочетания, относящиеся к теме “ Этика в PR”.

РАЗДЕЛ III

Тема устной речи «PR Department Structure»

1.Прочитайте и переведите текст.

PR Department Staff Structure

Staff structure of the PR Department may depend on the field and business peculiarities of an organisation. However, the basic staff composition includes the following employees:

Director of PR is the head of PR Department. As any department head, he performs administrative and representative functions. The basic duties are as follows:

-planning of overall PR operations;

-overall institutional marketing;

-spokesperson and representative;

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-controlling material for publications and promotions;

-controlling periodicals and news.

Assistant Director of PR takes control over management of the department employees and replaces Director. His main duties are as follows:

-establishing and managing media relations;

-controlling general advertising;

-general revising and confirming of news for the target magazine and journal;

-performing office duties;

-participation in special projects.

News Editor is responsible for preparation and issuing of releases and news about the organisation. The responsibilities cover the following items:

-releases of news;

-photography;

-control over student workers and intern supervisor;

-miscellaneous periodicals.

Advertising & Marketing Manager takes decisions about advertisement and necessity of arranging a marketing campaign. His duties are as follows:

-maintenance and strengthening of the organisation image;

-development of marketing campaigns in cooperation with Marketing Department;

-events announcing and advertising;

-placing advertisements in miscellaneous periodicals.

Art Director is responsible for creative arrangement of events and decoration. His duties can be as follows:

-design and decorations of news releases;

-revisions of photography;

-cooperation with art design agencies and studios;

-assistance in web site design and newsletters;

-decorating conferences and exhibitions;

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PR Specialists such as Art Specialists, Copywriters, Photographers, Marketing Specialists, perform orders and instructions of the department management. Their principal duties can be as follows:

-writing and preparing news releases;

-web publications and newsletters updating;

-making photos and drawing pictures;

-collecting information for annual reports and bulletins;

-participation in conferences and exhibitions.

2.Выпишите эквиваленты следующих словосочетаний и запомните их:

1.собирать информацию для ежегодных отчетов;

2.выполнять приказы руководства отдела;

3.пресс-секретарь;

4.принимать решения о необходимости проведения маркетинговой кампании;

5.выпускать пресс-релизы;

6.размещать рекламу в различных изданиях;

7.помогать разработать Интернет-сайт;

8.контролировать периодические издания;

9.сообщать о предстоящих мероприятиях;

10.укреплять имидж организации;

11.выполнять представительские функции;

12.налаживать связи со СМИ.

3. Изучите структуру отдела по связям с общественностью. Используйте эту схему при составлении своего рассказа.

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4. Переведите данные речевые клише для описания структуры компании / отдела. Выучите их.

1.This is the organization chart which shows the chain of command in ...

2.… is the boss.

3.The department is headed by …

4.to be responsible to / to report to smb.

5.to be responsible for

6.Another responsibility is …

7.to be in charge of

8.Smb’s job is to …

9.Smb’s duties are …

10.to look after

11.to deal with

12.to organize

13.to prepare / to make arrangements for

14.to control / take control / supervise

15.to make sure / ensure (that …)

16.to help / assist

17.to support

18.to be involved in

19.to provide smb. with

20.to work for smb.

21.to work closely / together with smb.

5. Используя текст и лексический материал этого раздела, подготовьте рассказ о структуре компании / отдела по связям с общественностью.

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РАЗДЕЛ IV

Грамматические упражнения

Выполните эти упражнения в рабочей тетради. В задании указывается грамматический материал, который следует повторить перед выполнением упражнений. Обращайтесь к таблицам в Приложении I.

1. Поставьте глагол в скобках в правильную форму времени и залога. Переведите предложения.

1.The application form (not to complete) properly so the personnel office (to return) it.

2.The climate (to characterise) by a narrow temperature range, which (to vary)

from 24°C (76°F) in January to -5°C (22°F) in July, with an average annual

temperature of about 5.6°C (42°F).

3.The position (to fill) so the personnel department (to refuse) to accept any more applications.

4.Because they (to be) relatively durable and portable, books (to use) for

5. After I (to graduate) from the Institute, I (to try) to find a job in a big

company.

2.1)Переведите эти глаголы и выучите их.

a)admit, agree, answer, argue, claim, complain, decide, deny, explain, insist,

mention, promise, reply, say, warn (‘that’ не опускается после ‘answer’, ’argue’, ‘explain’, ‘reply’)

b) convince, inform, persuade, reassure, remind, tell (с этими глаголами нужно указать того, к кому обращаются)

2)Выберите подходящие по смыслу глаголы, чтобы закончить предложения.

promised, insisted, convince, explained, told, asked, answered, informed, replied, was told, complained

1.They __________ we should stay a bit longer.

2.They __________ that they were too busy.

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