Министерство культуры Российской Федерации

Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования

«Санкт-Петербургский Государственный университет

культуры и искусств»

К. В. Агнаева

ENGLISH FOR TOURISM

Учебное пособие для студентов специальности

«Социально-культурный сервис и туризм»

Санкт-Петербург

2012

Оглавление

Оглавление 2

Preface 8

Course book Outline 9

Unit 1. Tourism Industry 11

Group Discussion 11

Reading 11

Vocabulary Focus 15

Speaking 17

Creative task 17

Unit 2. Types of Tourism 18

Group Discussion 18

Reading 18

Cultural Tourism 20

Ghetto Tourism and Graffiti Travel 26

Medical Tourism 30

Religious Tourism 39

Secular Pilgrimage (Personality Cult) 44

Sports Tourism 46

Vocabulary Focus 51

Speaking 53

Creative task 54

Unit 3. Means of travel 55

Group Discussion 55

Reading 55

Air travel 55

Travel by rail 57

Coach travel 58

Travel by car 60

Vocabulary Focus 66

Speaking 67

Creative task 68

Unit 4. Working in tourism 69

Group Discussion 69

Reading 69

Types of jobs you could do 69

Skills used in this Industry 70

Related jobs 71

Related industry 71

Vocabulary Focus 72

Speaking 73

Creative task 73

Unit 5. Travel Agency 74

Group Discussion 74

Reading 74

Origins 74

Operations 75

Vocabulary Focus 77

Speaking 78

Creative task 79

Unit 6. Hotels 80

Group Discussion 80

Reading 80

Types of Hotels or classification of hotel by type: 80

1.Target Markets 80

2. Levels Of service 83

4. Ownership and Affiliations 84

Vocabulary Focus 85

Speaking 85

Creative task 86

Unit 7. Business Travel 87

Group Discussion 87

Reading 87

Business Trip 87

Business Travel 87

Travel Insurance 88

Travel insurance buying tips 90

What should a travel insurance policy cover (the necessary minimum): 90

In case of cancellation or curtailment ensure your policy: 90

In case of stolen, lost or damaged possessions 90

In case of lost baggage on flights 91

Vocabulary Focus 91

Speaking 92

Creative task 92

Unit 8. Food service 93

Group Discussion 93

Reading 93

The History of Food Service Management 93

Early History 93

The Industrial Revolution 93

Food Regulation 94

World War II 94

Nutritional Standards 94

Potential 94

Vocabulary Focus 95

Speaking 96

Creative task 96

Unit 9. Tourism Promotion 97

Group Discussion 97

Reading 97

Promotion 97

Promotion Methods 97

Publicity 98

Advertising 98

Types of advertising 99

Media 99

Mobile billboard advertising 99

Infomercials 100

Vocabulary Focus 101

Speaking 102

Creative task 102

Questions 103

References 104

Appendix 105

World’s Most Visited Tourist Attractions 105

Preface

The proposed textbook is calculated for a language course for graduate students majoring in “Tourism”. The course concentrates on the main aspects of tourism industry, its regulation, research and development, latest trends and future prospects, awareness of which is essential for professionals in tourism industry.

The course is intended for students who already have a basic knowledge of English. It comprises theoretical fundamentals of tourism and provides for the input in a wide range of contexts relevant to the field.

The textbook consists of nine units; each of them is focused on a definite aspect of tourism. The structure of each unit is made up according to the latest trends and strategies in the foreign language teaching and, therefore, incorporates such methods as “dialogue method”, presentation, creative writing, small study groups, brainstorming, group discussion, symposium-forum, project work. The notes on teaching methods provide for better understanding of task requirements and skills improvement students gain while accomplishing the task.

The textbook can also be used for self-studying or for the purpose of all-round education.