- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
4. Mixed economies
Ex. 1. Learn the pronunciation of the words:
extreme [ ] significant [ ]
faultre [ ] recources [ ]
intermediate [ ]
Ex. 2. Read and translate the text:
Mixed economies
Command and market economies both have significant faults. Partly because of this, an intermediate system has developed, known as mixed economies.
A mixed economy means very much what it says as it contains elements of both market and planned economies. At one extreme wе have a command economy, which does not allow individuals to make economic decisions, at the other extreme we have a free market, where individuals exercise considerable economic freedom of choice without any government restrictions. Between these two extremes lies a mixed economy. In mixed economies some resources are controlled by the government while others are used in response to the demands of consumers.
Technically, all the economies of the world are mixed: it is just the balance elements between market and planned elements that alters. Some countries are nearer to command economies, while others are closer to free market economies. So, for example, Hong Kong has some state-controlled industry, while Cuba has some privately owned and controlled firms.
The aim of mixed economies is to avoid the disadvantages of both systems while enjoying the benefits that they both offer. So, in a mixed economy the government and the private sector interact in solving economic problems. The state controls the share of the output through taxation and transfer payments and intervenes to supply essential items such as health, education and defence, while private firms produce cars, furniture, electrical items and similar, less essential products.
The UK is a mixed economy: some services are provided by the state (for example, health care and defence) while a range of privately owned businesses offer other goods and services. The Conservative government switched many businesses from being state-owned and controlled to being privately owned as part of its privatization programme. This has taken the UK economy further away from the planned system.
Ex. 3. Give Russian equivalents to the following:
an intermediate system has developed; to supply essential items; the government controls a share of the output
Ex. 4. Give English equivalents to the following:
избегать недостатков; частный сектор; налогообложение; централизованно принимать экономические решения; на одном полюсе - на другом…, без ограничений взаимодействовать в решении проблем; пользоваться благами; правительство, возглавляемое…
Ex. 5. Fill in the gaps with the words and expressions from the text:
1. Command and market economies both have ____.
2. _____ contains elements of both market and planned economies.
3. _____we have a command economy, which does not ____ , ____ we have
a free market, where individuals _____ without_____.
4. Some countries, are ____to command economies, while others are ____
to free market economies.
5. It is just ____ between market and planned element that ____ in all the
economies of the world.
6. The aim of mixed economies is ____ the disadvantages of both systems while
_____ the benefits that they both offer.
7. In a mixed economy the government and the private sector ____ in _____.
8. The state controls _____ through _____ , and ____, and intervenes to supply
_____ .
9. The Conservative government switched many state-owned businesses to
being privately owned as part of its _____ .
Ex. 6. Agree or disagree with the statements:
1. A mixed economy contains elements of both market and planned economies.
2. In a mixed economy the government and the private sector interact in solving
economic problems.
3. Control and long – term planning are of no interest for the countries with
mixed economies.
4. The nationalized industries are in the private sectors of economy.
5. Britain has both private and public sectors in its economy.