- •Предисловие
- •What economics is
- •What is Economics?
- •2. Micro- and macroeconomics
- •Microeconomics and macroeconomics
- •Learn the vocabulary:
- •1. Traditional economies
- •Traditional economies
- •2. Command (planned) economies
- •Planned economies
- •3. Market economies
- •Market economies
- •4. Mixed economies
- •Mixed economies
- •Ex. 7. A) Check your grammar:
- •The role of government in the economy
- •The Role of Government in the Economy.
- •Ex. 7. Translate into English:
- •Equilibrium Point
- •Inflation
- •Cost – push inflation
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Fill in the gaps with the words and expressions from the text:
- •Ex. 6. Change the conditional sentences (real) into unreal
- •Ex. 8. Read and translate the text: The issue of recession versus inflation
- •Pressures Influencing Ethical Decision Making
- •Encouraging Ethical Behavior
- •Learn the vocabulary:
- •II. Understanding business finance
- •What is Finance?
- •If necessary:
- •Functions of money
- •Bank organization
- •3. Stock exchange
- •Stock Exchange
- •Ex. 2. Read and translate the text: Definition of Management
- •Levels and areas of management
- •1. Levels of Management
- •2. Areas of management
- •Management Skills
- •Learn the vocabulary
- •What is accounting?
- •The accounting systems
- •Accounting Versus Bookkeeping
- •1. Learning about marketing
- •Ex. 2. Read and translate the text: Learning about marketing
- •Ex. 3. Give English equivalents to the following:
- •Ex. 5. Number the steps of marketing process:
- •Ex. 6. Form gerunds from the verbs below and put them into the gaps:
- •Ex. 7. Fill in the gaps with the correct modal verbs given below:
- •1. Certain conditions … be met before an exchange … take place.
- •Learn the vocabulary:
- •2. The marketing strategy process Ex. 1. Learn the pronunciation of the following words:
- •Ex. 3. Fill in the gaps with the words from the text:
- •4. Promotional mix
- •Что такое Promotion?
- •5. Check your knowledge of marketing
- •Commerce Ex. 1. Learn the pronunciation:
- •Ex. 2. Read and translate the text Trade
- •III. Some facts of business life
- •Starbucks
- •II. Nike
- •III. The internet sells its soul
- •IV. Tiny machines, giant market
- •Southwest Airlines
- •VII. Brand wars
- •Own-Label Products
- •Lookalike Coke
- •VIII. If the price is right…
- •IX. Looking after the twenty percent
- •X. Bright ideas
- •XI. The lateral thinker
- •XII. Boardroom culture clash
- •XIII. Made in japan
- •4. Total Quality Management means scrapping products which do not come up to the required standard.
- •XIV. She's the boss
- •XV. Managing the planet
- •XVI. Credit out of control
- •Instant access
- •Библиографический список:
- •Contents
Management Skills
Effectiveness of a manager's activity depends on certain important skills. These skills can be divided into seven different categories:
1. A conceptual skill is the ability of a manager to see the "general picture" of an organization. Managers must understand how their duties and the duties of other managers fit together to plan their activity in a proper way and get the required results.
2. A decision making skill is the ability of a manager to choose the best course of actions of two or more alternatives. Managers are responsible for the most important decision which are required to carry out any organizational activity.
3. An analytic skill is the ability to determine the most important problem of many other problems and identify the causes of each problem before implementing a proper action plan.
4. An administrative skill is the ability of a manager to keep to the organizational rules specified for the production process, within a limited budget, and coordinate the flow of information and paper work in his group and in other groups.
5. A communication skill is the ability of a manager to share his ideas and opinions with other people both orally and in writing. This skill is a decisive factor of a manager's success.
6. An interpersonal skill (psychological skill) is the ability to deal effectively with other people both inside and outside the organization. It is the ability to understand the needs and motives of other people. This skill is very important for a good psychological atmosphere for successful activity in the common work in future.
7. A technical skill is a specific competence to accomplish a task. The lower is a manager's level in the organization, the closer is his/her connection with the production process, but the knowledge of the technical sphere is useful for all the managers.
Asked to define the ideal leader, one can also emphasize such traits as self-awareness and self-regulation. People with a high degree of self-awareness know their weaknesses and aren't afraid to talk about them. People with self-regulation trait are able to control their impulses or even channel them for good purposes.
Learn the vocabulary
activity- деятельность
achieve- достигать, добиваться
accomplish- выполнять, завершать
amount[ ] - количество, сумма
apply- применять
ability- способность
assets[ ] - активы, имущество
Board- правление, совет директоров
costs- затраты
competitiveness[ ] - конкурентоспособность
(be)concernedwith- иметь отношение к,
быть связанным с
consumer[ ] - потребитель
commonsense- здравый смысл
definition- определение
design[ ] - проектировать, составлять
план, изображать
distinguish[ ] - различить, отмечать
data[ ] - данные, информация
decisionmaking- принятие решений
decisive[ ] - решающий, решительный
determine- определять
effective- эффективный
(результативный)
efficient- эффективный (умелый)
employee[ ] - служащий
executive[ ] - исполнитель
entail- влечь за собой, вызывать
emphasize[ ] - подчеркивать, придавая
особое значение
environment[ ] - окружающая среда
foreman- мастер, начальник цеха
flow- поток
goal- цель
gainful- прибыльный, выгодный
guide[ ] - руководить, управлять
hire[ ] - нанимать
humanresources- человеческие ресурсы,
трудовые ресурсы
highlight[ ] - придавать большое значение,
освещать
implement[ ] - выполнять, осуществлять
intend- намереваться
key[ ] - основной принцип; главный,
основной
level- уровень
leading- руководство, указание
leadership- руководство, руководящая
роль
manager:
top manager - высший (высшего звена)
менеджер (руководитель)
middlemanager- менеджер среднего звена
first-linemanager- менеджер первого (низшего)
звена
measuringstick- единица измерения
operationmanagement- управление производством
objective [ ] - задача
overall [ ] - общий, полный
purpose - цель
perform - выполнять
quality[ ] - качество
require- требовать
responsible- ответственный
research- исследование
rank- положение
self-awareness[ ] - самосознание
self-regulation- самоконтроль
share- делить (ся)
statement- утверждение, формулировка,
отчет
store[ ] - запасать, снабжать
survive[ ] - уцелеть, пережить
supervise[ ] - наблюдать, контролировать,
руководить
skill- умение, навык
term- термин
valuable- ценный
waste- расточать, тратить
weakness- слабость, слабая сторона
ACCOUNTING
Ex. 1. Learn the pronunciation of the following words:
accounting [ ] payroll [ ]
classifying [ ] versus [ ]
interpreting [ ] mechanical [ ]
transaction [ ] creativity [ ]
service [ ] beyond [ ]
acquire [ ] accountant [ ]
insurance [ ] government [ ]
supply [ ] gathering [ ]
repetitive [ ] meaningful [ ]
accurately [ ] receipt [ ]
purchase [ ] deposit [ ]
occur [ ] suggest [ ]
desire [ ] entry [ ]
entertainment [ ] ledger [ ]
unmanageable [ ] purpose [ ]
Ex. 2. Read and translate the text: