- •Даричева м.В. English for designers
- •Введение
- •Vocabulary
- •1. Match the translation:
- •3. Match the verbs with their definitions:
- •1. Match the translation:
- •2. Match the nouns with their definitions:
- •3. Make up your own sentences with these nouns.
- •1. Match the translation:
- •2. Match the nouns with their definitions:
- •4. Make up your own sentences with the nouns from ex.1.
- •1. Match the adjectives with their synonyms:
- •3. Make up your own sentences with the adjectives from ex.1.
- •1. Read the text.
- •2. Choose the most suitable title to the text:
- •8. Describe the style of Art Deco using the phrases from the text:
- •1. Read the text.
- •2. True or false?
- •2. Find the English equivalents in the text:
- •3. Match the synonyms:
- •4. Find the synonyms in the text:
- •5. Make up sentences with the following phrases:
- •6. Translate into English:
- •1. Read the text
- •2. Choose the most suitable title to the text:
- •3. Find the English equivalents in the text:
- •4. Match the synonyms:
- •5. Make up your own sentences with the following verbs and phrases:
- •6. Change the sentences into Passive.
- •7. Match the parts of the sentences:
- •8. Translate into English:
- •1. Read the text
- •2. In what meaning are the underlined words used in the sentences? In what meaning are the words used in the text?
- •3. Find the English equivalents in the text:
- •4. Find the synonyms in the text:
- •5. True or false?
- •6. Answer the questions to the text;
- •7. Translate into English:
- •8. Project “An advertising agency”. Work in small groups and create an advertising design of a product.
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. True or false?
- •4. Answer the questions to the text:
- •5. What word is not a synonym?
- •6. Match the definitions to the words:
- •1. Read the text
- •2. Find the English equivalents in the text
- •3. Find the synonyms to the following words:
- •4. True or false?
- •6. Match the words to their definitions:
- •7. Translate into English:
- •8. Give your own design recommendations using the following phrases from the text:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Choose two synonyms for the words:
- •4. Make up sentences with the following phrases:
- •6. Translate into English:
- •7. Describe the design of a room for a child. Use the following phrases:
- •1. Read the text
- •2. True or false?
- •3. Find the English equivalents in the text:
- •4. Match the words to the definitions, then fill in the gaps with these words in an appropriate form:
- •5. Translate into English:
- •6. Work in pairs and discuss season decorating of the interior. Use the following phrases:
- •7. Project. Work in groups and draw up a design project of decorating the room for a season (winter, spring, summer and autumn), represent your design solutions.
- •1. Read the text
- •2. Find the English equivalents in the text:
- •7. Translate into English:
- •8. Compare up-to-date and classic styles in interior design.
- •1. Read the text
- •2. Find the English equivalents:
- •3. True or false?
- •4. Match the words with their synonyms or definitions. Then fill in the gaps with the necessary form of these words.
- •5. Translate the sentences:
- •6. Describe any interior from the point of combination of colours. The following words and phrases may help you:
- •1. Read the text
- •2. Choose the most suitable title to the text:
- •7. Match the definitions to the words:
- •9. Match the parts of the sentences:
- •10. Translate the sentences:
- •11. Retell the part of text which concerns the design of the rooms on the ship, use the following phrases:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. In what meaning are the underlined words used in the sentences? In what meaning are the words used in the text?
- •6. Answer the questions:
- •7. Translate the sentences:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. True or false?
- •4. Match the synonyms to the words:
- •5. Answer the questions:
- •6. Translate the sentences:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. Match the parts of the sentences:
- •6. Answer the questions:
- •7. Translate the sentences:
- •8. Project “The décor of a restaurant’. What are your design ideas about decorating a restaurant? Use the following words and phrases:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. Match the words to their synonyms:
- •6. Combine the words into phrases:
- •7. Answer the questions:
- •8. Find any picture or photo of an office. Describe the design of the room from the point of feng shui. Use the following phrases in your description:
- •9. Project. Draw a sketch of a study (office, working place) where objects and furniture are arranged in accordance with feng shui directions. Describe it using phrases from the text and ex.8.
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. Answer the questions:
- •1. Read the text, then think of the title to this article.
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. True or false?
- •5. Match the words to their synonyms:
- •6. Make up sentences with the following phrases:
- •7. Answer the questions:
- •8. Translate the sentences:
- •1. Read the text
- •2. Find the English equivalents in the text:
- •3. Find the synonyms to the following words:
- •4. Answer the questions:
- •5. Dialogue. A friend of yours has got tired of his/her room and wants to renew the interior. He/She asks you to give a piece of advice.
3. Find the English equivalents in the text:
прикладное искусство, различные силы, рекламный дизайн, дизайн торговой марки продукта, эффективные технологии, общие образы, движение, культура массового рынка, предложил новую палитру, ранее, продолжительный эффект, широкий выбор
4. Find the synonyms in the text:
energetic (vigorous), to devote, idea, to make famous, power (energy), offer, to inspire, to use, available, inadmissible, inside of the house, vogue
5. True or false?
1) Pop Art appeared in the middle of the twentieth century.
2) Pop Art is a style in the applied arts.
3) A high-powered business had no intention to invest money into advertising.
4) The appearance of Pop Art is connected with the development of advertising.
5) The concept of Pop Art is against mass-media culture.
6) The Pop Art movement left an insignificant trace in the sphere of design.
6. Answer the questions to the text;
1) Is design important in business and advertisement? Why?
2) What factors influenced the applied arts in the middle of the 20th century?
3) When did advertising appear? Why did it start developing rapidly?
4) What types of design are there nowadays?
5) When and where did the Pop Art movement come into being?
6) What is Pop Art? What does it deal with?
7) What are the features of the Pop Art style?
Using answers to the questions speak about the Pop Art style. Make up a dialogue “An interview with a representative of Pop Art”.
7. Translate into English:
1) Рекламный дизайн является одним из важных аспектов эффективной маркетинговой технологии.
2) Поп-арт привнес новую силу в сферу прикладного искусства.
3) Представители направления поп-арт использовали новую палитру цветов.
4) Поп-арт вдохновил декораторов использовать яркую и дерзкую палитру цветов для дизайна интерьера.
8. Project “An advertising agency”. Work in small groups and create an advertising design of a product.
TEXT 6
1. Read the text
Industrial Design is an applied art whereby the aesthetics it improves usability of products. Design aspects specified by the industrial designer may include the overall shape of the object, the location of details with respect to one another, colour, texture, sounds, and aspects concerning the use of the product ergonomics. Additionally, the industrial designer may specify aspects concerning the production process, choice of materials and the presentation of a product to the consumer at the point of sale. Industrial designers make exclusive the visual design of objects. An industrial design consists of the creation of a shape, configuration or composition of pattern or colour, or combination of pattern and colour in three-dimensional form containing aesthetic value.
The use of industrial designers in a product development process improves usability, lowers production costs and leads to the appearance of more appealing products. It is important that in order to be an Industrial Design the product has to be produced in an industrial way, for example, an artisan cannot be considered an industrial designer, although he may challenge the same aspects of a product.
Some industrial designs are viewed as classic pieces that can be regarded as much as work of art as works of engineering.
Industrial design has a focus on concepts, products and processes. In addition to aesthetics, usability and ergonomics, it can also include the engineering of objects, usefulness as well as usability, market placement and other concerns.
Product Design and Industrial Design can overlap into the fields of interface design, information design and interaction design. Various schools of Industrial Design and/or Product Design may specialize in one of these aspects, ranging from pure art colleges (product styling) to mixed programmes of Engineering and Design, to related disciplines like exhibit design and interior design.
Definition of Industrial Design. According to the ICSID (International Council of Societies of Industrial Design): “Design is a creative activity whose aim is to establish the multi-faced qualities of objects, processes, services and their systems in whole life-cycles. Therefore, design is the central factor of innovative humanization of technologies and the crucial factor of cultural and economic exchange”.
artisan – кустарь, мастеровой, ремесленник
to specify – точно определять, устанавливать
concerning - касательно. Относительно
to challenge – 1) ставить под вопрос, оспаривать; 2) бросать вызов, вызывать; провоцировать
usability – пригодность, применимость
to overlap – частично совпадать
related – связанный, родственный