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INDEX

A

Absolute magnitude effect, 331336 Absolute risk aversion, 131 Accounts, 6264

Acquisition utility, 25, 55 Addiction, 146149

projection bias and, 290292 Additive model, 284 Adjusting

mechanism, 73

winners curse and, 110117 Ainslie, G. W., 318319, 343 Akerlof, G., 378

Ali, M. M., 264

Allais, P. M., 230231, 233, 246247 Allaisparadox, 231

Alpert, M., 200201

Altruism, 389416 impure altruism, 411

public goods provision and altruistic behavior, 409413

rationality and, 392397 Ambiguity, 215

ambiguity aversion, 241246 Anchoring

mechanism, 73

winners curse and, 110117 Anderson, D. C., 181 Andreoni, J., 395397, 400401 Anomaly, behavioral, 1

Ariely, D., 72, 74, 98, 307, 360 Arkes, H. R., 2324, 57, 65 Asymmetric elasticity condition, 337

Auctions/Auction behavior, 93121, See also Bidding; Rational bidding in auctions; Winners curse

common-value auction, 106 uncertainty in, 106107

Availability, 156186

B

Babcock, L., 209 Backward induction, 350 Banaji, M. R., 462 Baraji, P., 100

Baratta, P., 237 Barber, B. M., 205 Barberis, N., 138 Barney, J. B., 202, 204 Base rate neglect, 165 Base rate, 165166

Battle of the Sexesgame, 429 Bayesrule, 160, 172

Bayesian Nash equilibrium, 119121 Bazerman, M. H., 114115

Becker, G., 293

Behavioral bracketing, 149150 rational explanations for, 151

Behavioral model, 9 advantages, 9 downfall of, 9

Benartzi, S., 135136, 360

Benzion, U., 326, 331, 333 Berg, J., 451

Bernoulli, D., 216

Bertrand, M., 182 $-Bet, 219

Betweenness axiom, 234235

Bias, 167169, 181183, 207208, See also Conrmation: bias; Self-serving bias

conjunction bias, 167169

495

 

 

 

 

 

496

 

INDEX

Bickel, W. K., 335

Bidding, 93121, See also Auctions/Auction behavior; Rational bidding in auctions

heuristics and transparency, 99100 incremental bidding behavior, 98 uncertainty in, 119121

Bigotry, 181183

Binomial probability function, 157 Birnbaum, M., 220

Bliss point, 20 Blume, L. E., 13 Blumer, C., 2324, 57 Bogan, V., 197

Bounded rationality, 810 modeling, 810

behavioral model, 9 procedural rational model, 9

Bracketing, 125155

addiction and melioration, 146149 adding up, 145146

behavioral bracketing, 149150 rational explanations for, 151 changing preferences, 145146

choice bracketing, 145146 history, 150

narrow bracketing and motivation, 149 narrow versus broad bracketing, 135139 portfolio problem, 139, 154155

risk aversion, 140143 utility function, 140143 and variety, 144

rational bracketing for, 144 Broad bracketing, 135139 Brockhaus, R. H., 202 Budgets, 46, 6264

budgeting bundles, 4952 nonoptimality between, 50

Burnham, T. C., 405 Busenitz, L. W., 202, 204

C

Calibration exercises, 162164

Camerer, C. F., 148, 202, 204, 211, 236, 304 Campbell, W. M., 109, 116

Cancellation, 257258 Capen, E. C., 100

Carter, M. R., 413, 458459 Cassing, J., 110

Castillo, M., 413, 458459

Causal relationship establishment, experiments in, 12 Centipede game, See Take-It-or-Leave-It game Certainty, 231

certainty effects, 231234, 238, 259 certainty equivalent, 128

in multiple rational choice, 126133 Chambers, V., 52

Chan, K. S., 411 Cheap talk, 455 Chen, K., 82

Choice bracketing, See Bracketing Clapp, R. V., 100

Closing accounts, 5760 Coding, 257

Coefcient of ambiguity aversion, 244 Cold state, 297

Combination, 257

Committing/Commitment mechanisms, 347385 choosing when to do it, 361368

independence of irrelevant alternatives, 362 possibility of, 348351

rationality of, 348351

recursive optimization problem, 348 under time inconsistency, 351360

Common difference effect, 330331 Common outcome effect, 231 Common-value auction, 106 Competitive marketplace

holding rms accountable in, 425427 demand shifts, 426

quality differences, 426 Complete preference, 3 Completeness, 392 Compound gamble, 132, 226 Compte, O., 209

Concavity, risk aversion and, 254 Concorde paradox, See Sunk cost fallacy Conditional probability function, 161 Condence interval, 158

Conrmation, 187213 bias, 192203

conditions leading to, 193

Rabin and Schrags model of, 196

 

 

 

 

Index

 

497

 

Conrmatory information, 192 Conrming forecast, 190 Conjunction bias, 167169 Conlin, M., 296

Conservatism versus representativeness, 178179 Constant additive loss aversion, 81

Constant loss aversion, 80

indifference curves shape with, 9192 Constant sensitivity, 80

Consumer preferences in reference, transaction utility and, 3435

Consumer pricing, 1740 Consumer problem, 7781 Consumption bundles, 4952 Consumption smoothing, 317

Contextdependent preferences, rational explanations for, 3637

Continuity axiom, 217, 249

Continuous choice problem with backward induction, 381385

Continuous time, discounting in, 312313 Contrapositive statements, 191 Convexity, risk loving and, 254 Costbenet analysis, 17

Cox, J. C., 104

Credit card purchases, 5557 Croson, R., 177

Cross, M. L., 181 Crowding-out effect, 411 Cruelty, 428

Cumulative prospect theory, 259

in MarschakMachina triangle, 263 probability weighting under, 262 value function under, 261

Curse of knowledge, hindsight bias and, 303306

χ-Cursed equilibrium, 112

D

Dahl, G. B., 208

Darley, J. M., 190

Debreu, G., 389 DeBruine, L. M., 463

Decision making for our future self, 287290 Decision under risk and uncertainty, 214249 Decision under risk or uncertainty, 250277

Default options, 7092

preference formation, framing, and, 7276 Delayspeedup asymmetry, 341

Della Vigna, S., 30, 369 Demand curves, 13

rationality and, 48 Dependent option, 224 Detection of dominance, 258 Dickhaut, J., 451

Dictator game, 394397 inequity-averse preferences in, 421

Diminishing sensitivity, 7879 Dino, R. N., 391

Directly revealed preference, 397 Disconrmatory information, 192 Discount factor, 311 Discounting

in continuous time, 312313

with prospect-theory value function, 336343 stability, question of, 313318

Disposition effect, 58 Distrust, 465466 Diversication bias, 144 Dodonova, A., 35 Doherty, M. E., 192 Dominant strategy, 94

Double-entry accounting system, 4546 Douglas, R. W., 110

Dual entitlement, 425 Dutch auctions, 101106 Dyer, D., 115

E

Easterlin, R. A., 407

Editing component of prospect theory, 257 cancellation, 257258

coding, 257 combination, 257

detection of dominance, 258 segregation, 257 simplication, 258

Edwards, W., 178, 183184 Einhorn, H. J., 178 Ellsberg Paradox, 241242 Ellsberg, D., 242

Emotions role in choice, 297299

 

 

 

 

 

498

 

INDEX

Empirical discount factor, 331 Endowment effect, 82

loss aversion and, 8587

English auction, 99100, 103, 105106 as a rst-price open-bid auction, 99 peoples tendency in 100

minimum bid levels inuence in, 100 rational prices in, 105106

Eply, N., 52 Expectation, 101

Expected utility theory, 33, 127, 216 risk aversion under, 128

risk loving under, 131 risk neutrality under, 130

violations of, practical implications, 240242

Experimental economics/Experiments

behavioral economics and, relationship between, 1012

in causal relationship establishment, 12 Exponential time discounting, 311 External validity, 11

Eyster, E., 112, 114

F

Fairness, 427431

Battle of the Sexes game, 429431 fairness utilities in, 431 Prisoners dilemma, 443

cruelty, 428 Dictator game, 421

kindness function, 428, 432443 material outcomes, 47

Falk, A., 424

False consensus, 180

Fehr, E., 420, 424, 439, 442, 447, 456, 466 First-price auctions, 95, 101105

expectation, 101

probability of an outcome, 101 support, 101

uncertainty, 102 Fischbacher, U., 424 Fischhoff, B., 305 Fixed costs, 39

rational choice with, 1821 sunk costs versus, 2122

Flat-rate bias

procedural explanations for, 3132 framing, 31

payment decoupling, 31 transaction utility and, 2930

Flat-rate pricing, 18, 21 corner solution, 21 internal solution, 21

Forsythe, R., 395 Framing, 31, 55, 7276

Frank, R. H., 405406, 414 Freddie, 171n1, 172 Free-rider problem, 410

Fully additive model, 310312 Fully cursed equilibrium, 112 Fungible money, 46

G

Gächter, S., 439, 442, 466 Gainloss asymmetry, 335 Gamblers fallacy, 177 Game, 93

Geanakoplos, J., 443444

Generalized axiom of revealed preference (GARP), 400

Ghirardato, P., 244 Gifts, 6264 Gilbert, D. T., 294 Gilboa, I., 243 Gill, M. J., 294 Gilovich, T., 176

Glaeser, E. L., 455, 462 Goldstein, D., 7172 Gourville, J. T., 59

Grether, D. M., 163165, 171, 178, 183 Gross, P. H., 190

Güth, W., 418

Guthrie, C., 226

H

Harbaugh, W. T., 408

Harstad, R. M., 9697, 99

Heath, C., 45

Hedonic editing, 54

Hedonic framing, 55

Hernstein, R. J., 145, 147

 

 

 

 

Index

 

499

 

Heuristics bidding, 99100

decision mechanism, 8 representativeness, 165

Hindsight bias, 281308, See also Projection bias and curse of knowledge, 303306

Ho, T. -H., 236

Hoffman, E., 404 Hogarth, R. M., 178

Homo economicus, 67, 389390, 401 Hortaçsu, A., 100

Hotcold empathy gap, 297 modeling, 299303

Hot hand theory, 176 Hot state, 297 Huang, M., 138

Hyperbolic discounting, 318324, See also Naïve hyperbolic discounting

quasi-hyperbolic time discounting, 319 SNAP problem with, 323

Hypothesis-based ltering, 193 Rabin and Schrags model of, 196

I

Idson, L. C., 52 Illusion of control, 178

Immediate cost activity, 363 Immediate reward activity, 363 Income expansion path, 4

Income from varying sources, rational choice with, 4245

Incremental bidding behavior, 98 Independence, 226234

of irrelevant alternatives, 362364 segmentation independence, 127, 132 statistical, 159

in preferences for consumer goods, 1819, 25, 4244, 4951

Independence axiom, 159 allowing violations of, 234236 in decision under risk, 226234

Indifference curves, 6061, 7781 prospect theory and, 259266 shape, 236237

with constant loss aversion, 9192 Indirect utility function, 42

Indirectly revealed preference, 397 Induced values, 98

Inequity aversion, 420425 in dictator game, 421

Inference, 158

Innite planning horizon, 310 Information, 208210

bad information, 208210 conrmatory information, 192 disconrmatory information, 192 rational information search, 188192

Instantaneous utility function, 284, 310 Integrated events, 4748

Integrating, 5255

Intermediate loss aversion, prospect theoretic value function with, 337

Internal validity, 11 Intertemporal choice, 282286

with projection bias, 289 standard models of, 282286

Intransitive preferences, modeling, 220226 regret and similarity, 220226

Investments, 5760

Irrationality, 114 Isolation effect, 252253

J

Jepson, C., 285

Johansson-Stenman, O., 462

Johnson, E. J., 54, 7172, 7576

Just, D. R., 27, 197

K

Kagel, J. H., 9697, 99, 109n1, 114116

Kahneman, D., 26, 37, 72, 78, 80, 86, 8889, 142, 150, 163, 165166, 170, 173175, 179, 183184, 219, 233, 247, 251252, 255, 257, 259260, 262, 266, 270271, 275, 425, 436

Keefer, P., 458 Khoroshilov, Y., 35

Kindness functions, 428, 432443 King, S., 376

Kirschsteiger, G., 439 Knack, S., 458

Knetsch, J. L., 72, 86, 88, 425, 436 Knight, F. H., 246

 

 

 

 

 

500

 

INDEX

Knightian risk, 215

Knightian uncertainty, 215

Krause, K., 408

Kridel, D. J., 30, 33

L

Laibson, D., 324, 377379

Lakshminarayanan, V., 82 Langer, E. J., 177

Law of large numbers, 159 Law of small numbers, 169178

conservatism versus representativeness, 178179 Ledgers, 45

Lehman, D. E., 30, 33 Leland, J, 225 Lepper, M., 198

Levin, D., 9697, 99, 114, 116 Lichtenstein, S., 179, 219 Liday, S. J., 408

Likelihood function, 161 Linear pricing, 18

List, J. A., 88

Loewenstein, G., 31, 5556, 67, 72, 74, 143, 149150, 209, 285, 288, 297, 304, 336, 340, 342

Loomes, G., 218, 221222, 267 LoomesPortfolio problem, 268 Lord, C., 198

Loss aversion, 26, 253257 constant additive loss aversion, 81 constant loss aversion, 80

shape of the indifference curve with, 9192 in consumption space, 7879

and endowment effect, 8587 evolutionary explanation for, 8182

intermediate loss aversion, 337338, 342343 strong loss aversion, 5254

Lovallo, D., 150, 202, 204 Lubatkin, M. H., 391 Lucking-Reiley, D., 99, 105 Lundberg, S., 391

M

Maccheroni, F., 244

Machina, M. J, 229

Madden, G. J., 335

Madrian, B., 75

Mahmud, M., 462 Mak, D., 52

Malmendier, U., 30, 197, 369 Mandel, G. N., 303

Marginal costs, rational choice with, 1821 Marginal utility, 4

Marinacci, M., 244

Marketplace, trust in, 460465, See also under Trust Marschak, J., 229

MarschakMachina triangle, 228 Martinsson, P., 462

Maxmin expected utility theory, 243 α-maxmin expected utility theory, 244

McCabe, K., 404, 451 McKelvey, R. D., 402403 Mead, W. J., 110 Melioration, 137, 146149 Mental accounting, 4169

accounts, 6264

accounts, integrating, or segregating, 5255

budgeting bundles, 4952 budgets, 6264

closing accounts, 5760 consumption bundles, 4952 credit card purchases, 5557 gifts, 6264

investments, 5760 opening, 5760

payment decoupling, 5557 prepurchase, 5557

rational choice over time, 6466

rational choice with income from varying sources, 4245

rational choice, temptation and gifts versus cash, 6162

reference points and indifference curves, 6061

temptation, 6264 theory of, 4549

Mental urn, 170

Miller, J., 397, 400401 Miravete, E. J., 33 Money pump, 218 Moral hazard, 460

 

 

 

 

Index

 

501

 

Morgenstern, O., 228, 246 Moseidjord, A., 110 Mullainathan, S., 182 Multiple events, 52

Multiple rational choice with certainty and uncertainty, 126133

Murnighan, J. K., 423 Mynatt, C. R., 192

N

Naïfs, 368371

Naïve decision makers, 352354 Naïve hyperbolic discounting, 318324

naïve quasi-hyperbolic discounting, 324330

Naïve procrastination, 309346 discounting in continuous time, 312313 fully additive model, 310312

Narrow bracketing, 135139 and motivation, 149

Nash equilibrium, 95 Navarrete, J., 220

Negatively correlated random variable, 159 Neilson, W., 270

Nicholson, W., 4 Node, 95

Nonexcludable good, 409 Nonoptimality between budgets, 50 Nonrival good, 409

Nordhaus, W. D., 28 Normal distribution, 158

O

ODonoghue, T., 288, 296, 361, 368, 370 Ockenfels, A., 9798

Odean, T., 58, 205

Odum, A. L., 335 One-tailed test, 157 Opportunism, 464

Optimistic overcondence, 204 Order axiom, 217

Oskamp, S., 206, 210

Overbidding, procedural explanations for, 97 Overcondence, 204207

of ones own knowledge, 204 optimistic overcondence, 204

P

Palfrey, T. R., 402403 Pareto optimal outcomes, 432 Partial naïf, 368

Payment decoupling, 31, 5557 Payment depreciation, 57 P-bet, 219

Peanuts effect, 148150 Pearce, D., 443444 Phelps, E. A., 462 Pieters, R, 226

Policies and sunk cost reasoning, 24 Portfolio problem, 133134, 153154

bracketing, 139, 154155 Positional externalities, 406

Positively correlated random variable, 159 Postlewaite, A., 209

Precision, 162

Preference formation, 7276 Preference reversals, 77, 219 Preferences, 3

complete, 3 transitive, 3

Prelec, D., 31, 5556, 72, 74, 336 Prepurchase, 5557

Present biased preferences, 323 Preston, M. G., 237

Primacy effect, 178 Prior function, 161

Prisoners Dilemma, 443446 Probability density function, 119 Probability of an outcome, 101 Probability weighting, 232, 237240, 257

without preferences for dominated, 239240 shape, evidence on, 237239

Procedural explanations for at-rate bias, 3132

Procedural rational model, 9 Procrastination, 309346, See also Naïve

procrastination Prot-maximization model, 2, 7

Projection bias, 281308, See also Hindsight bias; Intertemporal choice

and addiction, 290

addictive behaviors with, 292 Prorate future payments, 56

 

 

 

 

 

502

 

INDEX

Prospect theory, 26, 78, 250277, See also Cumulative prospect theory

cumulative prospect theory, 259

decision under risk or uncertainty, 250277 isolation effect, 252253

loss aversion, 253257 reection effect, 251252 risk aversion, 253257 risk loving, 253257

effectiveness of, 267269

and indifference curves, 259266

and risk aversion in small gambles, 269274 three-component version of, 257

editing, 257

probability weighting, 257 value function, 257

value function, 47 discounting with, 336343

with intermediate loss aversion, 337 Psychological games, 443449

Prisoners Dilemma, 421446 psychological equilibrium, 444

Public goods provision and altruistic behavior, 409413

nonexcludable good, 409 nonrival good, 409

Public policy and sunk cost fallacy, 24

Q

Quasi-hyperbolic time discounting, 319, 324 Quiggin, J., 240

R

Rabin, M., 112, 114, 117, 140141, 149150, 170171, 171n1, 193, 196, 269270, 273, 288, 361, 368, 370, 427429, 432, 443

Rabins Theorem, 142

Raiffa, H., 200201

Ranney, C. K., 317

Ransom, M. R., 208 Rapoport, A., 326, 331, 333

Rational bidding in auctions, 9398 in Dutch, 105106

in English, 105106

rst-price auctions, 101106, See also individual entry

overbidding, procedural explanations for, 97 rationality levels, 9899

second-price auction, 93 uncertainty in, 107110 under Dutch, 101105

Rational bracketing for variety, 144

Rational choice, 39, 126133, See also Multiple rational choice

with xed and marginal costs, 1821 and getting and giving up goods, 8385 with income from varying sources, 4245 over time, 6466

temptation and gifts versus cash, 6162 theory, 24

Rational decision under risk, 215220, 226234

Rational explanations

for contextdependent preferences, 3637 of status quo bias, 7677

for sunk cost fallacy, 2829 for winners curse, 117

Rational information search, 188192 Rational modeling, 14

preferences, 3

Rationality, 114, See also Bounded rationality and altruism, 392397

and demand curves, 48 Rationalization, 114

Rationally seless, question of, 397403 Read, D., 143, 149150, 294

Recency effect, 178 Reciprocity, 466469

as a business model, 468469 fairness and, 467468

Recursive optimization problem, 348 Reference points, 3436, 6061, 7781 Reference structure, 78

Reference transaction, 425 Reection effect, 251252 Regret theory, 221226

dependent option, 224 regret aversion, 221

regret theory utility function, 221 similarity in preference cycling, 224 skew symmetric utility function, 221

Relative risk aversion, 131

 

 

 

 

Index

 

503

 

Representativeness, 165166, See also Law of small numbers

and availability, 156186 availability heuristic, 180181 base rate neglect, 165 calibration exercises, 162164 conservatism versus, 178179 heuristic, 165

history, 183

statistical inference and information, 157162 Revealed preference, 397

directly revealed, 397 indirectly revealed, 397 strictly revealed, 400

Revenues minus costs, 7 Reversion to mean, 175 Richard, J. -F., 109n1 Risk, 215

independence decision under, 226234 rational decision under risk, 226234 risk premium, 205

Risk aversion, 106, 128, 140143, 253257 and concavity, 254

and production, 203204

and prospect theory value function, 256 in small gambles, 269274

under expected utility theory, 128 Risk loving, 130, 253257

and convexity, 254

and prospect theory value function, 256 under expected utility theory, 131

Risk neutrality under expected utility theory, 130 Roberson, B., 104

Ross, L., 198

Ross, M., 207

Roth, A. E., 9798, 423 Rothbart, M., 182 Rowthorn, R., 465 Rubinstein, A., 224225

S

Sacket, D. L., 285

Salience, 73

Samuelson, P. A, 6, 28, 132133, 135136, 138, 246

Samuelson, W. F., 7677, 114115

Sandmo, A., 28

Santos, L., 82 Scharlemann, J. P. W., 457 Schmeidler, D., 243 Schmidt, K. M., 420 Schmittberger, R., 418 Schrag, J. L., 193, 196 Schulze, W. S., 391 Schwarze, B., 418 Secondary data set, 10

Second-price auctions, 93, 96 Segmentation independence, 127 Segregated events, 4748 Segregation, 5255, 257 Selshness, 389416

rationally seless, question of, 397403 selshly seless, 403408

Self-serving bias, 207208, 423 Shea, D., 75

Shefrin, H. M., 6263 Shelor, R. M., 181 Sicoly, F., 207

Signicantly different mean, 159 Similarity in preference cycling, 224 Simon, C. P., 13

Simon, H. A., 8, 12 Simonson, I., 143144, 150 Simple projection bias, 289 Simplication, 258

Single Budget Category, 50

Skew symmetric utility function, 221 Slovic, P., 219, 465, 470

Smith, V. L., 104, 404 Snyder, C. F., 4 Snydor, J., 272273 Social capital, 455 Social heuristics, 150 Social norm, 453

Social preferences, 389, See also Altruism Sokol-Hessner, P., 462

Soll, J. B., 45

Soman, D., 59

Sophisticated decision makers, 352354 Sorensen, P. E., 110

Source-based consumption and application, rational explanations for, 6667

Spencer, M., 52

 

 

 

 

 

504

 

INDEX

Spiteful players, 420 Stacchetti, E., 443444 Stahl, D. O., 98

Standard normal distribution, 158 Stanley, D. A., 462

Starmer, C, 215, 218, 221222, 232233 Stationarity, 312

Status quo bias, 7092

rational explanations of, 7677 Stevenson, B., 407

Stochastically dominant gamble, 217 Strategy, 96

Strong axiom of revealed preference (SARP), 398 Strotz, R. H., 313, 318, 344

Subadditivity, 232

Subgame-perfect Nash equilibrium (SPNE), 402 Subjective expected utility theory, 242 Subproportionality, 338339

Sugden, R., 218, 221222 Sundali, J., 177

Sunk cost fallacy, 2224 public policy and, 24

Sunk costs

xed costs versus, 2122 in prospect theory, 26

rational explanations for, 2829 reactions to, 2528

theory, 2528 Sunstein, C., 37

Superadditive probabilities, 239 Svenson, O., 207

T

Take-It-or-Leave-It game, 401403, 457 Tate, G., 197

Taylor series approximation, 332 Temptation, 6264

Thaler, R. H., 18, 22, 2527, 34, 37, 54, 6263, 72, 86, 88, 116, 135137, 150, 319, 330331, 360, 425, 436

Theory and reference-dependent preferences, 3536

Time inconsistency, commitment under, 351360 Time-inconsistent preferences, 282, 288

TIOLI games, See Take-It-or-Leave-It game Torrance, G. W., 285

Train, K. E., 33

Transaction utility, 1740, 48

and consumer preferences in reference, 3435

denition, 18

and at-rate bias, 2930

rational explanations for contextdependent preferences, 3637

theory and reference-dependent preferences, 3536

Transactions costs, 461 Transitive preference, 3 Transparency, bidding, 99100 Trust, 450471

and distrust, 465466 in marketplace, 460465

transactions costs, 461 trust game, 451

behavior in, 452

with information on history, 454 and trustworthiness, 455460

cheap talk, 455 social capital, 455

Take-It-or-Leave-It Trust Game, 457 Tversky, A., 26, 89, 142, 163, 165166, 170,

173176, 179, 183184, 219, 233, 247, 251252, 255, 257, 259, 260, 262, 266, 270271, 275

Tweney, R. D., 192 Two-part tariff, 1820 corner solution, 19

internal solution, 20

Two-period consumption model without discounting, 65

Two-tailed test, 158

U

Ubel, P. A., 285 Ultimatum game, 418 Uncertainty, 102, 215

in auctions, 106107 in bidding, 119121

in multiple rational choice, 126133 in rational bidding, 107110

Uncommiting mechanisms, 374377 Unraveling effect, 402

 

 

 

 

 

 

Index

 

505

 

Utility function, 140143

W

 

 

calibration of, 141

Wakker, P. P., 276

 

 

Utility maximization

Waldfogel, J., 394

 

 

with at-rate pricing, 21

Wansink, B., 27

 

 

model, 24

Wason, P. C., 191192, 210

 

 

assumptions, 5

Weak axiom of revealed preference

 

 

violations, 5

(WARP), 398

 

 

with a two-part tariff, 1920

Weber, M., 304

 

 

Utility of wealth, 216

Weighted expected utility theory, 235

 

 

 

Weisman, D. L., 30, 33

 

 

V

Wertenbroch, K., 63, 360

 

 

Vallone, R., 176

Wilde, P. E., 317

 

 

Value function, 138, 257

Wilson, P. W., 98

 

 

acquisition value function, 55, 59

Wilson, R., 109

 

 

denition, 47, 255

Wilson, T. D., 294

 

 

over gains, 48, 5254, 255

Winners curse, 110117

 

 

over losses, 48, 5254, 255

anchoring and adjusting, 110117

 

 

prospect theory value function, 4649, 60, 221,

χ-cursed equilibrium, 112

 

 

255259, 261, 336344

fully cursed equilibrium, 112

 

 

use of, 4849

rational explanations for, 117

 

 

Van Leeuwen, B., 294

term history, 116

 

 

Varian, H. R., 4

Winners curse, 93121

 

 

Variance, 133

Wolfers, J., 407

 

 

Variety

Woodward, E. L., 305n1

 

 

bracketing and, 144

 

 

 

 

in rational bracketing, 144

Y

 

 

Vesterlund, L., 395396

Yagil, J., 326, 331, 333

 

 

Vickrey auction, 94

 

 

 

 

Visceral factors in choice, 297299

Z

 

 

Vogelsang, T. J., 296

Zeckhauser, R., 7677

 

 

Von Neumann, J., 228, 246

Zeelenberg, M., 226

 

 

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