- •Lesson 2 Інтернаціоналізми
- •Прочитайте наступні слова та перекладіть їх без словника.
- •Прочитайте наступні слова, Подивіться їх переклад у словнику:
- •3. Дайте відповідь на питання:
- •Конверсія
- •З наступних слів утворіть нові слова за допомогою конверсіїsalt
- •2. Дайте відповідь на питання:
- •Lesson 3 Скорочення
- •Lesson 4 behind the hollywood camera
- •Behind the Hollywood camera
- •Lesson 5 the seven wonders of the world
- •The Seven Wonders of The World
- •Lesson 6 sightseeings of the world. Tour to eiffel and taj mahal
- •Sightseeings of The World
- •Lesson 7 world famous artists. Vincent van gogh.
- •World Famous Artists. Vincent Van (1853-1890).
- •Adam smith
- •Adam Smith
- •Lesson 2 money
- •2. It must be a unit of account
- •3. It must be a store of value
- •Lesson 3 pricing
- •Pricing
- •Lesson 4 applying for a job
- •Job Interview
- •Lesson 5 business correspontence. Structure of a business letter.
- •Business Correspondence Structure of a Business Letter
- •Lesson 1 speaking over the telephone. Telephone instructions.
- •Speaking over the telephone Telephone instructions
- •Lesson 2 contracts
- •Contract
- •Lesson 3 conflict managing
- •Conflict management
- •What's your style?
- •Lesson 4 globalization
- •Globalisation
- •Lesson 1 environmental pollution
- •Environmental Pollution
- •Lesson 2 disaster
- •Disaster
- •Lesson 3
- •Infrastructure
- •Infrastructure
- •Lesson 4 time management
- •Time Management Tips
- •Complete the Personal Time Survey to define your studying hours.
- •Lesson 5 stress management
- •What is Stress?
- •Here are some answers and tips to the questions written above
- •Become aware of your stressors and your emotional and physical reactions.
- •Recognise what you can change.
- •Reduce the intensity of your emotional reactions to stress.
- •Learn to moderate your physical reactions to stress.
- •Build your physical reserves.
- •Maintain your emotional reserves.
- •Lesson 6 career success
- •Career success
Lesson 6 career success
Read and translate the text:
Career success
Rosie Walfoid, account manager. Age: 26. Salary: Undisclosed. "I couldn't trade this for a desk job. I work for clients like Persil and BAA, seeing a project through from the initial brief to completed commercial or advertisement. I don't do anything! My role is to delegate. I discuss an idea with a client and then persuade the creative people to come up with the goods.
The nature of the work creates the pressure rather than the hours. I find I am constantly on the run, putting my head round doors, saying, 'How's such and such coming along?' There's really a lot of against among account managers. You are viewed
with suspicion by both sides.
The client suspects that your loyalty is to your colleagues, and they believe that you are selling out to the client. I am very much the diplomat in the middle and I've had to work very hard to win other people's respect. On the one hand a furious client will say, "This is not what I meant at all"; on the other, I get language from an artist whose work is rejected which is unprintable!
The worst part is when I have worked for months on a brief, the final campaign is just what we initially agreed, and then I find out that the person I dealt with originally in the client company doesn't have the final say. Someone more senior comes along and rubbishes it. Mistakes can be costly. We are working to budgets of millions and cannot afford to get anything wrong. I did once overlook a cost of 5000,000 in an estimate for a TV commercial. If I did that too often I wouldn't last long. I love it, though. The adrenaline flows, and the buzz I get when a successful film is shot, or I've sold my idea to a client, is fantastic.
There are days when I could scream or burst into tears but I've trained myself to cope in several ways. I need some quiet thinking time and as I'm not a morning person I don't come in very early. I prefer to stay in the office until seven, then go out and socialize. At weekends I like to get away somewhere green".
Find English equivalents to the following word combinations:
Працівник рекламного агентства,
заробітня платня,
нерозголошувати,
обмінювати, початковий,
реклама, доручати,
переконувати,
творча людина,
створювати,
у русі/у дії, дивитися підозріло,
вірність, прдавати/зраджувати,
завоювати повагу,
з іншого боку,
роззлючений,
мати на увазі,
відштовхувати,
мати справу з,
останнє слово,
критикувати,
помилка,
що може дорого обійтись,
дозволяти собі,
не звертати уваги/не помічати,
ділова активність,
розплакатися,
справлятися,
спілкуватися.
Answer the following questions:
1. What is the main idea of the test?
2. What the woman’s occupation?
3. What does she like the most in her job?
4. What does she dislike?
5. What difficulties does she face up to?
6. What does her usual working day look like?
7. What does she do at the weekend?
8. Would you like to have such a job? Give your arguments.