Speaking

11. Read the statements and say whether they are true or false.

1. Quality management can be considered to have three main components: quality control, quality assurance and quality improvement.

2. Quality management is an obsolete phenomenon.

3. Walter A. Shewhart made a major step in the evolution towards quality management by creating a method for quality control for production, using statistical methods, first proposed in 1942.

4. Quality leadership from a national perspective has changed over the past five to six decades.

12. Work with your partner. Make a dialogue according to the flow chart.

Partner 1 Partner 2

13. Choose any famous name, find out his photos and tell the class about his contribution to quality management.

14. Make a Power Point presentation on Quality Management Evolution. Unit 25. Strategic management

Vocabulary

1. Read and remember the following words and word combinations. Group them according to the parts of speech: – nouns; – verbs; – word-combinations.

1	Draft – набросок, черновик	8	Return on investment – рентабельность инвестиций
2	Implementation – выполнение, осуществление	9	Cost-benefit analysis – анализ затрат и выгод
3	Long-term objectives – долгосрочные цели	10	Underestimation – занижение, недооценка
4	Rivalry – соперничество, конкуренция	11	Hierarchy – иерархия
5	Assumption – предположение, допущение	12	To diversify – разнообразить, расширить ассортимент
6	Bottom-up – снизу вверх	13	To revert – возвращаться
7	Funnel – воронка	14	Facet – фацет, грань, аспект

2. In small groups make a list of variants which can be described as:

general approaches, financial criteria, levels of management.

3. Work with your partner and think of the approach requiring:

human interactions, rationality, resource allocation, rivalry, corporate culture, price setting, marketing strategy, corporate missions, budgeting.

4. Choose the right word.

1. Strategic management (techniques, levels) can be viewed as bottom-up, top-down, or collaborative processes.

2. Proposals are assessed using financial (criteria, reasons) such as return on investment or cost-benefit analysis.

3. Some organizations are starting to experiment with collaborative strategic planning techniques that recognize the (emergent, long-term) nature of strategic decisions.

4. Strategic management is the (highest, lowest) of the levels in the sense that it is the broadest – applying to all parts of the firm – while also incorporating the longest time horizon.

5. Business strategy refers to the (aggregated, competitive) strategies of single business firm or a strategic business unit (SBU) in a diversified corporation.

6. Functional strategies include marketing strategies, new product development strategies, human resource strategies, financial (strategies, resources), legal strategies, supply-chain strategies, and information technology management strategies.

7. A strategic business unit is a semi-autonomous unit that is usually responsible for its own (budgeting, payments), new product decisions, hiring decisions, and price setting.

5. Work as a class and match the following verbs with nouns:

to based on to be viewed as to decide on to apply on to refer to to include to funnel to deal with

issues process the best ideas legal strategy all parts the strategy the overall direction theory