Active vocabulary

embrace	бірігу	объединение
sketch	алғашқы нұсқа	набросок, эскиз
cognitive	танымдық	познавательный
script	жазуы	почерк
indispensable	қажетті	необходимый
augment	арту	увеличение

Graphic design is the process of communicating visually using text and/or images to present information, or promote a message. Graphic design practice embraces a range of cognitive and aesthetic skills and crafts, including typography, image development and page layout. Graphic design is applied in communication design and fine art. Like other forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. Graphic design was traditionally applied to static printed media, such as books, magazines and brochures.

There are many stages of graphic design. A graphic designer's involvement may range from visualizing initial ideas to final production of artwork and overseeing mass production. Tools graphic designers use is the mind, eye, hand, traditional tools, and computers. A creative concept is not usually considered a design unless it is given a tangible or visual form. However, since the design consists of ideas, the most important and only tool that is required in the design process is the mind. Critical, observational, quantitative and analytic thinking are also required for page layout and rendering. If the executor is merely following a sketch, script or instructions (as may be supplied by an art director) they are not usually considered the author. The eye and the hand are often augmented with the use of external traditional or digital image editing tools.

The selection of the appropriate one to the communication problem at hand is also a key skill in graphic design work, and a defining factor of the rendering style.

In the mid 1980s, the arrival of desktop publishing and the introduction of graphic art software applications introduced a generation of designers to computer image manipulation and 3D image creation that had previously been laborious. Computer graphic design enabled designers to instantly see the effects of layout or typographic changes without using any ink in the process, and to simulate the effects of traditional media without requiring a lot of space. Traditional tools such as pencils or markers are often used to develop graphic design ideas, even when computers are used for finalization.

Computers are generally considered to be an indispensable tool used in the graphic design industry. Computers and software applications are generally seen, by creative professionals, as more effective production tools than traditional methods. However, some designers continue to use manual and traditional tools for production, such as Milton Glaser.