7. Retell the text according to the plan given below:

• 1) The company "Smallcrown Limited".

• 2) Smallcrown’s difficulties and the help of the merchant bank.

• 3) The new Chairman’s policy and its results.

• 4) The meeting at the Bank.

• 5) The discussion of the priority project at Davis’s office.

• 6) Marketing Manager’s decision to submit the BSM-3 project.

Vocabulary and Speech Exercises

8. Complete the following sentences using the appropriate words from the box below:

to invest, shares, an investor, to compete, a demand, to sell, a Marketing Manager, a fixed rate of interest, a market study, a dividend, a shareholder, competition, competitors

1)__is a man who puts his money into a business. If he__his money in a company, he usually buys__in that company and then he is known as__. Instead of __he receives __on his capital.

2) Before the company decides to introduce a new product it must be sure that there is__for it. To find whether it can__the product, the company often conducts__. Most companies have__ who is in charge of sales promotion.

3) Unless a company has a monopoly, it has to__with rival firms. The existence of__is a factor no company can ignore. In fact many companies keep a constant eye on the activities of their__.

9. Use the expressions to be in charge of, to be at the head of, to be responsible for in the sentences made up according to the pattern. Pattern: A Marketing Manager is a man who is  sales promotion.

a) Sales Manager, Production Manager, Chairman, Import Manager, Export Manager, Personnel (Staff) Manager

b) Production Department, Import Department, Sales Department, Export Department, the company’s policy, the company’s staff

10. Explain the meaning of the following words and phrases in English:

a limited company, a subsidiary, a parent company, a merchant bank; a rival, a dividend, a project; Sales Manager; Marketing Manager; interest; capital; shares; sales; to market

11. Read and translate the following text. Learn the words given in bold type:

The amount of money the company sells its products for is called the price of the product. What a company pays for materials or labour is the cost of both materials and labour. If the company gets back in sales as much as it spends, we say that it covers its costs. If a product is too expensive, the company abandons it because it means too much expense for the company. The total amount of money paid out each year by a company is called the annual expenditure. When a businessman gets money to travel for his company he can claim travelexpenses.

12. Insert the appropriate words given in bold type in the previous exercise.

1) The development of the BSM-3 project was suspended because it was too__.

2) Our annual__ on marketing will increase this year.

3) Smith & Co. has to make price increases because of the__of labour.

4) What was the__of raw materials last year?

5) The manufacturers won’t buy these peripherals because their__is too high.

6) They shouldn’t spend so much money on development if they want to cover their__.

7) We shall have to buy the computer components from Smith & Co. although their__is rather high.

8) He was strongly opposed to this project because of its__.

9) After taking a visitor from Smith & Co. out to lunch, Mr Davis claimed__from Smallcrown.