6. How is advertising differentiated according to gender stratification?

The word gender describes the state of being male, female, or neither. Some languages have a system of grammatical gender (also known as noun classes). In social sciences, the word "gender" is sometimes used in contrast to biological sex, to emphasise a social, cultural or psychological dimension (измерение, объем). The discipline of gender studies investigates the nature of sex and gender in a social context.

The basic differences:

MEN	WOMEN
Health
Adult males are more likely to be diagnosed with tuberculosis; more likely to suffer from cancer.	live longer, on average, than men; twice as likely to be blind
Overall rates of mental illness are similar for men and women
Psychology
more inclined to risky behavior than females; more physically aggressive	express their emotions more readily; 60-75% of women prefer feeling
Intelligence
On average men perform better on tests of mathematical ability	perform better on tests of verbal ability and memory.
Most studies show no significant difference in the average IQ for men and women
Communication
tend to talk more than women in public situations Boys and men tend to jump from topic to topic are more likely to listen silently	tend to talk more than men at home inclined to face each other and make eye contact when talking; Are inclined to express agreement and support
In general both sexes communicate in similar ways
Happiness
Men are happier with their family life	Overall, women are happier than men with their lives
Employment
More men than women work in the following industries: mining, construction, transportation and utilities, farming, computer and mathematical occupations, engineering, and architecture. Men are far more likely than women to be chief executives, firefighters, police and patrol officers, electricians, dentists, and surgeons	Women account for more than half of all workers in the following industries: financial activities, education services, healthcare, leisure and hospitality, and office and administrative support. Women are far more likely than men to be social workers, paralegals and legal assistants, teachers, nurses, etc.
Education
Worldwide, men are more likely to be literate	Women made up 57% of all college students in the US
Suicide
ales are much more likely to die by suicide than females	Females are more likely to attempt suicide
Internet use
Men are more likely to be broadband users	Women are more likely to e-mail friends and family about a variety of topics
Marriage and sexuality
Men are older, on average, when they marry	Women tend to marry at a younger age