Discussion
11. Try to identify the means of attracting guests and turning them into repeat business on the basis of the following information about these means. The following words and phrases will come in handy:
foundation of the resorts viability
not only... but also...
to diversify the marketing mix
additional sporting and recreational
facilities
spas
ecotourism
to require
well-trained
to enjoy
competition from...
cruise line
sporting event
sporting events
adventure tourism
staff
attentive
to enable
abetter quality of life
counterpart to
be prevalent
party-like atmosphere
established resorts
Work in pairs:
a) Look at the following words and phrases and think of a story that might combine them all. You may reorder them in any way you like using •ny form of the verb:
were available
different types of guests
traveled considerable distances to our resort
would become a good source of income
would want to stay much longer than at transient hotels
needed experienced chef, bar person and operators
played a significant role
used a cyclical menu
would repeat itself every fourteen to twenty-one days
much lower in saturated fats and cholesterol
found new opportunities.
too difficult buffet
were popular with guests
opportunity to make choices
display of foods
barbecue
specialty restaurants
gave guests more options
responded to the demands of the guests
worked at a profit
b) When you have decided upon the story, tell it to your partner. Then listen f to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points.
13. Entitle the paragraphs beginning with the words:
The food needs to be...
There are a number of...
Divide the text into other logical parts and entitle each of them.
Give a summary of text.
Case Study canadian pacific hotels (Part 1)
Background:
The Canadian Pacific Hotel company started in 1886 has restored all its hotels to their original grandeur and refurbished each hotel to meet business travelers' needs.
Read the supporting article and provide detailed answers to the case questions below.
The Canadian Pacific Hotel company started in 1886 with the completion of the Mount Stephen House in Kicking Horse Valley, Canada, William Cornelius Van Home decided to build a series of «dining stations* along the first Canadian transcontinental railroad to accommodate travelers. During the next year, two more stations were built — Glaciel House and Fraser Canyon House — and by 1908, Van Home had built four more stations.
The look of Van Home's hotels was remarkable, and traveler) enjoyed seeing them. He designed hotels to look like European castle) and Canadian author R.G. MacBeth called the hotels «palatial and romantic*. Expansion of Canadian Pacific Hotels continued through the twentieth century, with hotels located in British Columbia, the Rocky Mountains, Urban Alberta, Ontario, Quebec, and Atlantic Canada. Canadian Pacific Hotels currently has a total of twenty-six hotels, with 11,116 rooms and 10,000 employees throughout Canada.
In 1987, Canadian Pacific began to restore all of the hotels to their original grandeur. Each hotel was renovated and refurbished, and rooms, restaurants, and health clubs were added to many of the hotels.
City-Centre hotels are now equipped with modernized busyness) amenities to meet a business traveler's needs. The rooms feature a desk, two phones, a desk drawer organizer with supplies, a fax service, and other services including express check-out. Many hotels contain work centers for business travelers who prefer a place to work other than their room. [1,146]
(to be continued)
