Министерство образования и науки РФ

Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования

Тульский государственный университет

Кафедра иностранных языков

Реферат на тему: «a business strategy of a company»

Выполнил: Сурова К.Б.,

гр. 720701

Проверил: Орлова Г. Д.,

доц. каф. ин. яз.

Тула 2012

The contents

The introduction……………………………………………………………..3

1. Theoretical aspects of a business strategy………………………………..4

   0. A definition of a business strategy………………………………………4

   1. Elements of a successful business strategy……………………………...5

   2. Stages of business strategy forming……………………………………10

2. Types of a business strategy and their models………………………….13

   0. Types of a business strategy……………………………………………13

   1. Models of successful business strategies in world imitations………….15

The conclusion……………………………………………………………..19

The bibliography…………………………………………………………...20

The introduction

In the modern world business is an engine of progress. And a business strategy, in its turn, is an engine of business. That is why a business strategy is one of the most important aspects of any company. So, while business will be, a theme of a company’s strategy will be urgent and discussed.

Many companies are trying to form an ideal strategy which brings them to success. While there are different types of strategies; it is a misbelief to think that if a strategy is fit to an organization, it help to one another. Choosing of a strategy is individual and depending on company’s characteristics. It is important for organization’s top-management to realize this thought.

This work includes an analysis of several articles of experts in this sphere.

Thus, an object of this essay is a business strategy. To study fundamentals of this definition is a main goal of this work. Moreover, there are such objects as consideration of successful business strategy aspects, its stages and types. And also, strategies of the most successful world companies are present in this paper.

1. Theoretical aspects of a business strategy

1.1 A definition of a business strategy

Everybody knows that any company begins its activity with choosing of a development way. This way is said to call a strategy of a company. So, according to “Business dictionary”, a corporate strategy is the overall scope and direction of a corporation and the way in which its various business operations work together to achieve particular goals. [6] However, it is a traditional definition. In the modern world a business strategy is more than a simple plan of actions. It is something like conception of company’s development.

Furthermore, one should not forget that a business strategy is not the same as a business plan. Art Consoli, a popular business specialist, writes in his article “The real definition of a business strategy” that unlike a business plan which is usually done on a repetitive time frequency, a business strategy plan is done when an opportunity or a crisis occurs. Some businesses may go for quite some time without ever having the need to do a strategy plan. [1] Others may do them frequently. Art Consoli gives as an example success of Steve Jobs with the iPod as the result a strategic plan can produce.

So, right understanding of a company’s strategy is very important. Moreover, success of any organization is almost impossible without it. That is why it is necessary for people who intend to start business or who did it already to comprehend this conception once and for all. A business strategy is not a simple plan of actions, it is the way of an organization’s development defining conception, a main idea, key principals of company’s operation, and its mission.