I would recommend to walkers that they try to improve there packaging by making a packet which means there are a lot less of the content broken.

This is the kind of packaging that I would recommend walker manufacture so that it keeps the crisps in better condition and also there can be 2 different flavours in the packet at once. When the consumer opens the packet it can be closed and then opened again with would mean that consumers can eat them later. The down side to this design would be the heaviness and the inconvenience of the shape, and I would also suggest that the box not be made of metal it be made of another material which is less heavy and cheaper.

Price

The different method of pricing that can be used to put a price on a product is the following:

• Competitor pricing-which looks at the price there competitors are charging and hat would indicate the price that their business should charge Walkers could use this method of pricing.

• Cost-plus pricing- which is looking at the cost of the business compared to the price the business charges. If they didn’t get this right then it would lead to the eventual closing of that business. Walkers I think could use this method in some ways to approximate whether or not the business is charging to much but at the same time it could not use this method because walkers is so successful now that they wouldn’t really do anything to lead to a closing down of the business.

• Penetration pricing- When a company is new and it wants to attract business it lowers the price compared with older companies. Walkers dose not need to use this form of pricing because it has been in the crisp market for a long time compared with most companies e.g. Pringles.

• Skimming- If a business. Manufactures something that is superior it is aloud to raise the price on it because customers are prepared to pay more for it. Walkers would I don’t think use this method because there can’t really be a superior crisp, although if they bring out a particularly nice flavour of crisp that could mean the raising the price of it compared to other flavours.

• Differential pricing-This is when customers are charged different prices for the same product but each different business aims at a different customers e.g. charge different for adults and children. Walkers could use this method to aim for example sensations at older people and charge them for it than for example salt and vinegar which can be aimed more at children.

• Promotional pricing-The reduction in price on existing products to sell off old products and helps the business so they can get new stock in. This could be used by walkers when one of the flavours that has been made decreases in sales and so they bring out newer flavour and so by lowering the price of the old crisp flavour it will get rid of the old stock/ flavour.

• Psychological pricing- put at price of e.g. £9.99 so it seems less than £10 so the customer thinks there getting a way better deal. Walker could not use this for the selling of individual bags of crisps but they could use this method to sell giant multi-packs.

Walkers could use the method of Competitor pricing so that walkers stays on top of the market. Also it may use promotional pricing so that if roe example they bring out a new flavour they don’t want all the other products still out there, they want as many people as they can to buy the new flavour.

Walkers charges about 35p for one bag of walkers crisps. A competitor of there’s nick naks which charge around 30p but the content inside the nick naks packets is smaller than the amount in walkers.

Supply and demand for walkers looks a lot like this:

30p

I f the popularity of the product increased this would lead to the increase of promotion and an increase the number of potential customers. All this would lead to a shift in demand.

If suppliers cost went down for some reason or an entry of a new supplier came then this would lead to a shift in supply.

The higher the price (usually) the lower the quantity demanded and the higher the price is the higher the quantity supplied

In conclusion I think that walkers should keep the same pricing strategy until the products that they make start to have a dramatic decline in sales. I would recommend that walkers just keep the same pricing strategies until the popularity of the crisps go down.