Walker’s product life cycle:

As you can see in this diagram walkers brand has many different products out all in different stages of the product life cycle. Quavers, Doritos, Wotsits and salt and shake all are in the maturity stage because there now at the height of there popularity, having been out for a bit of time and working there way up the lifecycle. Potato heads and cheese head are the newest things that have just been establish as a member of the walkers family so they are in the maturity stage of there life. Sensations have been out for a while but are still growing in popularity at the moment so there in the growth stage of there life. Monster munch, French fries and frazzles have been out for ages and so there popularity id slowly decreasing because they are getting pushed down by either other competitors or the newest product released by walkers. This table shows use basically that walkers has a large range of different product that it produces and new product are being brought out regularly with existing one that are still reasonably popular.

• Walkers are the No 1 brand in the UK*

• The UK eats 5.2 billion bags of Walkers crisps & snacks every year**, that's:

• 14 Million bags a day and 87 bags per person

• Walkers is 4 times the size of Pringles

• Walkers spend £17 million in media support - more than all the other bagged snack manufacturers put together

• T he salty snack category has grown by 14% since 2000, with Walkers contribution at +127%

KP 22.2%

Pringles 5.6%

Golden Wonder 5.6%

Others 16.7%

As you can see walkers has 58% of the market share compared with the other brands on the market. KP follow close second behind walkers with a percentage of 22.2% share in the crisp industry. I recommend that walkers if walkers wanted to up there percentage even more they could lower there prices even more than they have already or they could bring out more product and flavours than any other brand.

Walkers packaging

The function of walkers packaging is to attract people to buy it and to also keep the crisps secure and as UN crushed as they can

Here is an example of a package that walker’s crisps are contained.

We carried out a analysis with walkers and also other well known brands e.g. Pringles and Seabrooke The results were that walkers packaging was effective in keeping the crisps in and kept the weather conditions out well such as rain but there were a lot of the crisps broken inside. Also the package effectively opens with not much effort required. Other brands that wee looked at were Seabrooke and Pringles theses product were better and worse in different way for example Pringles containers were very good at keeping each crisp in shape with only maybe the last one broken but its hard to get the bottom crisps out because it takes effort and also it s non weather resistant because its made out of cardboard so it would not be good for DoE for example. Seabrooke uses the shape style of packaging for there crisps but there are a lot less broken than walkers because of the ridged design and stiffness of the crisp and all the packaging designs are the same effectiveness I thought this maybe an indication to walkers that maybe there packaging is not the most effective way of maintaining the crisps.