Task V Read about Ernest Saunders and give written translation of this fact file.

Ernest Walter Saunders (born October 21, 1935) was a business manager and is a convicted fraudster. He was married in 1963 to Carole Ann Stephings with two sons and one daughter, and was educated at Emmanuel College, Cambridge. He had a career in management with Beecham, Great Universal Stores and Nestle before becoming Chief Executive of Guinness plc (1981-1986). Saunders (along with Isidore Jack Lyons, Anthony Keith Parnes and Gerald Maurice Ronson) was convicted on August 27, 1990 of counts of conspiracy to contravene section 13(1)(a)(i) of the Prevention of Fraud (Investments) Act 1958, false accounting and theft, in relation to dishonest conduct in a share support operation during Guinness plc’s takeover bid for United Distillers plc early in 1986. A series of appeals were finally dismissed in December 2002. Saunders is notorious for having been released from open prison after serving 10 months of a five year sentence, which had been halved on appeal. The reasons for release included medical opinions that he was suffering from Alzheimer’s disease, which is incurable. After release, he recovered from the symptoms which led to this diagnosis. His spokesmen said that they believed his illness to have been stress related, but many in the British press assumed (and reported) that he had successfully performed another fraud.

Task VI Make up a short report on Guinness case.

Big apple

PART I

(from the beginning up to “It never came”.)

Proper names:

Silicon Valley;

San Francisco;

Florence;

John Sculley;

Steve Jobs;

Christopher Herd;

John Flippan;

Boots;

Apple Mackintosh;

Barry Norman;

IBM;

Apple Mac Desctop

I Learn new words and expressions:

1. strip of land – участок земли

2. entrepreneur - предприниматель

3. industry shake-up – реорганизация промышленного производства

4. sunrise company – перспективная компания

5. to go to the wall - обанкротиться

6. to make through the slump – пережить экономический спад

7. darling - любимец

8. turnover - оборот

9. conventional - традиционный

10. to shift from smth on to smth – переключить внимание, усилия

11. whim – причуда, каприз

12. vision – дальновидность, проницательность

13. antithesis of - противоположность

14. executive – сотрудник компании

15. to typify smth - олицетворять

16. outlet – фирменный магазин

17. retailer – розничная фирма

18. to get hold of – иметь, получить

19. stock - запас

20. to plug smth- рекламировать

21. portable –

22. to ostracize – изгонять из общества

23. runaway – лёгкий, доставшийся без труда, мгновенный

24. revenue - доход

25. inventory – запас, резерв.

II Find Russian equivalents, recollect the situations these expression were used in; be ready to the dictation:

high tech dream

at the height of the Renaissance

entrepreneur

Chief Executive Officer

To make tough decisions

Colleague

Apple’s philosophy

To be sufficient

Top marketing man

Antithesis of

Growth strategy

Marketing techniques

Distribution outlet

To increase dramatically

Unprecedented boom year

Christmas selling season

Innovative advertising

West Coast Computer Fair