- •Lesson 7
- •In other words, it is acceptable to borrow from, and be influenced by.
- •V Read the text and make up a plan:
- •The brief
- •VI Fill in the spaces using bold-typed words in necessary form:
- •Self-initiated briefs
- •VII Read the text and underline participles, gerunds and infinitives. Translate them into Russian:
- •Research
- •VIII Underline the subject and the predicate. Determine the tense:
- •Process
- •Criteria for good work
- •X Read the text and express your idea about it in written form:
X Read the text and express your idea about it in written form:
The biggest problem designers face is fear: fear of clients, fear of failure, fear of ideas. Our ability to overcome fear is perhaps the greatest skill we can acquire. Most bad design, most mediocre design, is a consequence of fear. Clients are frightened; designers are frightened; audiences are frightened. The modern world of commerce runs of fear: a marketplace terror that makes us timid and risk-averse. Most of us deal with fear by falling back on the familiar and the safe. But if we do this, we are not allowed to turn round and say our lives are dull. If we are going to avoid losing our souls, we have to overcome the fear.
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