Внесите свои ответы в таблицу:

1	2	3	4	5

Вариант 2

1. Прочитайте и устно переведите на русский язык весь текст. Переведите письменно первый абзац:

Global Multinational Company

A multinational company is a business organization that has its headquarters in one country but with operating branches, factories and assembly plants in other countries.

A company becomes a global enterprise when it integrates all of its units and focuses its marketing strategy on worldwide scale. In practical terms, people tend to call any company that sells products or services on the global market or has operations in several countries a global multinational company. Managing a global multinational company would obviously be much simpler if it required only one set of corporate objectives, goals, policies, practices, products and services. But local differences – cultural habits, beliefs and principles specific to each country or market – often make this impossible. The conflict between globalization and localization has led to the invention of the word ‘glocalization’. Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.

A global multinational organization should employ people who understand the culture into which the company plans to expand. Global companies often offer the same product in different countries, but modify a product logo and packaging to meet local tastes. A company trying to globalize should also reorganize its management structure and supply chain. An export management company can handle restructuring in the supply chain and compliance with laws of foreign countries.

Вusinesspeople in ‘linear-active’ cultures such as Britain, the USA and Germany are generally organized and rational, try to act logically rather than emotionally, plan in advance, and like to do one thing at a time. They believe in respecting rules, regulations and contracts. They are not afraid of confrontation but will compromise when necessary to achieve a deal.

II. Определите, являются ли утверждения:

а) истинными

b) ложными

c) в тексте нет информации

1) Local differences make managing a global multinational company much simpler.

2) People like to do many things at the same time.

3) A company becomes a global enterprise when it focuses its marketing strategy on worldwide scale.

Внесите свои ответы в таблицу:

1	2	3

III. Переведите слова и выражения из первого столбика (1-10) на русский язык.

Найдите cоответствующие им лексические эквиваленты (a-j):

1. headquarters 2. branch 3. product logo 4. marketing strategy 5. enterprise 6. globalization 7. localization 8. supply chain 9. cultural habits 10. objective

a) the fundamental goal of increasing sales and achieving a sustainable competitive advantage b) the place where a company or organization has its main offices c) a business company or organization d) a graphical mark, emblem, or symbol used to identify a product e) the process of carrying out an activity only in a particular area of the world, or the process of changing it to make it suitable for a particular area of the world f) a shop or office representing a large company or organization in a particular area g) the idea that the world is developing a single economy and culture as a result of improved technology and communications and the influence of very large multinational companies h) a series of processes involved in supplying a product to someone i) something that you plan to achieve, especially in business or work j) traditions and beliefs of a society, a company, etc