- •Vocabulary: Entering new markets
- •Vocabulary: Brand management
- •Vocabulary: Advertising media and methods
- •Vocabulary: Free trade
- •Vocabulary: Describing innovations
- •Vocabulary: Comparing and structure
- •Vocabulary: Honesty and dishonesty
- •Vocabulary: Different strategies
- •Vocabulary: Describing character
- •Vocabulary: Describing competition
- •Vocabulary: Quality control and customer service
Vocabulary: Quality control and customer service
A
reliability (and) durability, recalled, identified, modified
tested, relaunched, failed
B
Problems: faults, defects, flaws
Quality control: monitoring, inspection, minimum
standard, zero defects
Customer service: after sales care, consumer satisfaction
questionnaire, compensation, goodwill payment, warranty
Reading: Defining quality
A
In the past, quality meant excellence. Nowadays, business people believe that quality means consistency.
B
Factual mistakes in 1980 sold their cars too cheaply old-style idea of quality became popular products which are cheap and excellent value for money the best in the world |
Corrections In 1970 sold their cars too expensively old-style idea of quality became unpopular products which are cheap and consistent a long way from quality in its original sense |
C – D
C 1 They thought detailed questions about numbers were irrelevant because they had the finest products in the world.
2 It failed to take account of what the public wanted.
3 Japanese cars were cheap and reliable.
D 1 consistency
2 reliability
3 value for money
E – G
E 1 b) 2 c) 3 a)
F 1 consistency 2 went bust
3 supply-driven management 4 turned it down
5 cheap trash
G 1 b) 2 a)
Language review: Prepositions of time
A 16.1
In: the afternoon, the morning, 1962, July
At: 30'clock, Christmas
On: Wednesday, Wednesday afternoon, 29th July 1962, Christmas Day
C 16.2
C 1 in June; On the Monday; for two months
2 for seven hours; on the Saturday morning
3 For two months
4 at the end of August; by the end of September
D 16.3
1 during/in 2 in 3 on 4 on 5 on 6 at 7 for
8 on 9 at 10 in 11 by
Skills: Telephone complaints
A
1 ringing to complain about
2 dear, sorry to hear that
3 seems to be a problem
4 our policy to replace items
5 isn't good enough
6 If you don't/can't
7 I may/will