UNIT 1 Globalization

Listening: For and against globalization

A

1 c) 2 a) 3 e) 4 b) 5 d)

B 1.1

1. Stephen Haseler is generally against globalization. He thinks that the advantages are ‘outweighed by a large number of disadvantages’.

2. Advantages: Globalization increases competition among companies.

Disadvantages: Globalization could lead to big employment problems in the West; Globalization prevents governments from controlling their welfare systems.

C

1 rule the roost

2 give-and-take

3 gather pace

Reading 1: Going global

B

1 Boeing is a US company which manufactures aeroplanes for civil aviation.

2 Seattle

3 In-plant means in Seattle.

Out-plant means everywhere else.

C

1 true

2 true

3 true

4 false

5 false

Vocabulary: Entering new markets

A

1 d) 2 f) 3 g) 4 b) 5 c) 6 e) 7 a)

B

1 joint venture

2 acquisition

3 local partner

4 licensing (or) franchising

Language review: Comparing

A

1 Prague has become central Europe’s most glamorous city.

2 The tallest office towers in the world are in Kuala Lumpur.

3 Cleveland is now one of the cleanest cities in North America.

4 In Buenos Aires foreign bankers are as common as coffee house poets.

5 The London Underground is worse than the Tokyo Underground system.

6 Ireland is not as large as Sweden.

7 The London Stock Exchange is much older than the Singapore Exchange.

8 Their prices are very high in comparison to (or compared to) ours.

B 1.2

1 the most expensive

2 weaker

3 weaker

4 higher

5 the highest

6 more comfortable

7 the most expensive

8 stronger

9 more expensive

10 cheaper

11 most expensive

12 cheaper

13 dearer

14 the most exciting

15 cleaner

16 safer

17 most expensive

C

1 different

2 as

3 less

4 same

5 not

6 compared

7 much

8 rather

9 just

10 similar

Reading 2: Phone rage

A

Some possible factors:

You can’t see the other person’s face – expressions, lip movements. You can’t use or see gestures. Sound quality is often bad. You can’t use visuals-illustrations, graphs or written materials. You can’t write things down- e.g. hard-to-spell names and addresses.

B

1. Being kept waiting, being connected to voice mail, being passed on to someone else, talking to someone who sounds inattentive, unconcerned or insincere.

2. People are more likely to express anger over the phone, rather than in writing or face to face; telephone usage has risen steeply over recent years; people’s expectations have risen.

3. Yes-but not enough.

4. Working outside company premises, e.g. at home or on client premises.

Skills: Managing telephone calls

A 1.3

1 bored

2 impatient

3 unhelpful

4 inefficient

5 aggressive

B

/ ei /	/ i: /	/ e /	/aI/	/əu/	/u:/	/a:/
A	B	F	I	O	Q	R
H	C	L	Y		U
J	D	M			W
K	E	N
	G	S
	P	X
	T	Z(BrE)
	V
	Z(AmE)

C

Possible answer:

Netsat. Good morning. How can I help you?

Good morning. Could I speak to Donna Weston, please?

One moment, please… I’m afraid she’s not available at the moment. Would you like to leave a message?

Yes, please. This is Eva Wartanowicz. Could you ask her to phone me back later this afternoon?

Yes, certainly. Could you just spell your name for me?

Yes, its W-A-R-T-A-N-O-W-I-C-Z.

Could I just read that back to you –W-A-R-T-A-N-O-W-I-C-Z?

That’s correct.

And can I take your number, Ms Wartanowicz?

Yes, it’s 01863 483 2189.

That’s fine. I’ll make sure Donna gets your message.

Thank you very much.

Goodbye.

Goodbye.

UNIT 2 Brands

Starting up

B

a) advantages for the manufacturer:

having a product which is instantly recognizable (and thus more likely to be bought); being able to associate specific qualities with the brand (e.g. value for money, safety, prestige); the possibility of launching related products under the same (established) brand; greater customer loyalty

b) advantages for the consumer:

a reliable product – you know what you’re getting for your money; high prestige brands give you an opportunity to enhance your standing