- •Московский государственный институт международных отношений (университет) мид рф
- •2.5 B. Back to the Nest by Sherry Joe……………………… 136
- •By Joseph t.Straub and Raymond f.Attner………………………251.
- •Part one
- •1.1 C. This is the money people get for some particular reasons. Write the word next to its definition using the line provided.
- •1.1 D. Match the definition with the correct “money word”.
- •1.1 E. Choose the right answer, only one is correct.
- •1.1 F. There are a lot of idioms associated with money and financial status. Match some of them with their definitions. Try to recollect more.
- •1.2 Raise the Issue
- •1.2 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •4. Discussion
- •1.2B. Entrepreneurship
- •1. Read the article.
- •2. Find the following expressions in the text and explain their meaning.
- •1.2 D. Group discussion. Brainstorm the ideas.
- •1.2 E. Vocabulary in Focus
- •1. Read the following example from the article “Risky Business” and explain the meaning of the underlined word.
- •2. Idioms are more informal way to speak about different phenomena. Here are some of them to speak about the situation in the business.
- •1.2 F. Creative Consolidation
- •1. Make a synthetic review of the article “Risky Business, supporting it with the information from Russian sources.
- •2. Write an article about entrepreneurship in Russia and viable ways to improve the situation.
- •3. Project-Making
- •1. 3 Raise the Issue
- •1.3 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.3B. Shopping: Blessing or Obsession?
- •1. Read the article. Note down which aspects of modern shops appeal to you, and which do not. Superdomes of Kitsch Patriotism13
- •Culture
- •1.3 D. Group discussion. Brainstorm ideas.
- •1.3 E. Vocabulary in Focus
- •1. In these sentences, three of the alternatives are correct and the rest are wrong. Decide which are correct and why the wrong alternatives seem incorrect.
- •1.3 F. Creative Consolidation
- •1. Make a synthetic review of the article “Superdomes of Kitsch Patriotism”, supporting it with the information from other sources.
- •2. Write an article about shopping malls, their impact on visitors and shoppers, their practical value and emotional influence.
- •3. Project-Making
- •1.4 Raise the Issue
- •1.4 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.4 B. Sales Tactics
- •1. Read the article
- •2. Match the words from the text with their definitions.
- •7. Comment on the title of the article and sum up the findings of the author.
- •1.4 C. Group Discussion. Brainstorm Ideas.
- •1.4 D. Vocabulary in Focus
- •1. Make a synthetic review of the article “How Hidden Persuasion Makes Shoppers Spend”, supporting it with the information from other sources, revealing the situation in different countries.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.5 B. Social Responsibilities of Business
- •1. Read the article.
- •2. Find the expressions in the article and explain what they mean.
- •1.5 C. Group Discussion. Brainstorm Ideas.
- •1.5 D. Vocabulary in Focus
- •1. Complete the sentences with the expressions from the box.
- •1.5 E. Creative Consolidation
- •1. Write an article about the importance of socially responsible business in Russia.
- •2. Make a synthetic review of the article “America’s Hamburger Helper”, supporting it with the information from other sources.
- •3. Project-Making
- •1. 6 Reading Selection
- •Vocabulary
- •1. Match the words with their definitions.
- •2. Explain the following.
- •4. Pick out the words associated with religion. What is the reason for saturating a secular article with ecclesiastical terms?
- •5. Comment on the title, summing up the reasons brought by the author.
- •Vocabulary
- •1. There are at least 3 words meaning plethora, host. Pick them out.
- •2. Match the following words with their explanations.
- •4. Answer the following questions.
- •Vocabulary
- •2. Explain the following sentences.
- •3. Answer the following questions.
- •4. Comment on the headline summing up the information from the article.
- •Vocabulary
- •1. Match the following words with their explanations.
- •2. Explain the following statements.
- •3. Answer the following questions.
- •4. Comment on the title, summing up the arguments of the author.
- •Vocabulary
- •1. The article deals with the question where to locate “production facilities”. Three other words are used in the article with similar meaning to facilities. What are they?
- •2. What other word is used in the meaning of “production”?
- •3. Match the words with their explanations.
- •4. Answer the following questions.
- •6. Comment on the title of the article summing up the information of the article.
- •1.7 Final Discussion
- •1.8 Creative Consolidation
- •2. Write an article about
1.8 Creative Consolidation
1. Write a 500-word essay developing one of the following theses. Discuss the extent to which you agree or disagree with the statement. Support your point of view with reasons and examples from your own experience, observations, or reading.
1. “No one can possibly achieve any real lasting success or ‘get rich’ in business by conforming to conventional practices or ways of thinking”.
2. A business should not be held responsible for providing customers with complete information about its products or services; customers should have the responsibility of gathering information about the products and services they may want to buy”.
3. “Advertising is the most influential and therefore the most important artistic achievement of the twentieth century”.
4. “Whether promoting a product, an event, or a person, an advertising campaign is most effective when it appeals to emotion rather than to reason”.
5. “So long as no laws are broken, there is nothing unethical about doing whatever you need to do to promote existing practices or to create new products’.
6. “Commercialism has become too widespread. It has even crept into schools and places of worship. Every nation should place limits on what kinds of products, if any, can be sold at certain events and places”.
7. “What is the final objective of business? Is it to make the obtaining of a living – the obtaining of food, clothing, shelter, and a minimum of luxuries – so mechanical and so little time-consuming that people shall have time for other things.”
- A business leader, circa 1930
8. “The goal of business should not be to make as big a profit as possible. Instead, business should also concern itself with the well-being of the public.”
9. Never tell people hoe to do things. Tell them what to do, and they will surprise you with their ingenuity.”
10. “The secret of business is to know something that nobody else knows.”
2. Write an article about
a) social responsibility of business
b) positive aspects of crisis. Remember the words of John F. Kennedy (1917-1963), 35th US President:
“When written in Chinese, the word crisis is compounded of two characters – one represents danger, and the other represents opportunity.”
c) never changing psychology of consumers who want to have as much as possible for as little as possible
d) ads which create desire for more and more material possessions, and negative social aspects of extensive advertising outnumbering the positive ones
e) Government patronage over entrepreneurship which is the quickest way to ruin the concept of innovation because of inevitable excessive red tape.
1 Acquisitive – trying to get things , especially because you want them, rather than because you need them; acquisition – buying sth or sth bought; the process of learning skills or getting knowledge: theories of language acquisition.
2 Sweetener – money/grants or tax benefits to encourage opening a factory or business.
3 Cost-cutting exercise – effort to reduce costs.
4 Relocate; switch productions – move the centre of manufacture to a different place, often where labour is cheaper.
5 Be on piecework - they are only paid for the amount they produce.
6 Sweatshop – factories where people work very long hours for low wages.
7 Keep a stiff upper lip – not to show your feelings even if you are terribly upset.
8 Public-private partnership – partly state-owned, partly owned by private industries or businesses.
9 Pernicious – very dangerous or harmful , especially to someone’s moral health.
10 Father figure – an older man who you trust and respect.
11 Based on the article “Risky business” by Stelios Haji-Ioannou, The World in 2005; Bill Mascull, Business Vocabulary in Use: Innovation, Professional English, Cambridge University Press, 2004.
12 Philip Kotler. Marketing Management. Prentice Hall, 2000, Chapter 2.
13 Based on “Spending Is a Patriotic Duty” by Robert B. Reich, the Moscow Times, September 26, 2001; “Canada's Palace of Kitsch Convenience” by Dave Hill, the Independent on Sunday; “Shopping During Wartime” by Joel Stein, Time, October 29, 2001; “Are Middle-of-the-night Shoppers Mad” by Ann Treneman, the Independent, March 6, 1999; “In Search of a Shopping Identity” by Michael Evamy, the Independent, September 28, 1999.
14 Based on the article by James Erlichman, The Guardian
15 Clear explanation of a company’s activity to which the public has easy access.
16 These evaluate the effect of a firm’s behaviour in relation to employees and to society as whole.
17 Today it is considered to be as important as financial reporting. It provides important information for all of a company’s stakeholders, to all members of the society affected by their activity.
18 Based on America’s Hamburger Helper by EDWIN M. REINGOLD LOS ANGELES, Choice Burgers by Helen Lowery, The Observer; the Weariness of the Brand by Oleg Leonov and Peter Kiryan, The Expert, №17, 2002.
19 The articles in this section reflect the position of their writers and do not necessarily coincide with the stance of the author of this book.