- •Московский государственный институт международных отношений (университет) мид рф
- •2.5 B. Back to the Nest by Sherry Joe……………………… 136
- •By Joseph t.Straub and Raymond f.Attner………………………251.
- •Part one
- •1.1 C. This is the money people get for some particular reasons. Write the word next to its definition using the line provided.
- •1.1 D. Match the definition with the correct “money word”.
- •1.1 E. Choose the right answer, only one is correct.
- •1.1 F. There are a lot of idioms associated with money and financial status. Match some of them with their definitions. Try to recollect more.
- •1.2 Raise the Issue
- •1.2 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •4. Discussion
- •1.2B. Entrepreneurship
- •1. Read the article.
- •2. Find the following expressions in the text and explain their meaning.
- •1.2 D. Group discussion. Brainstorm the ideas.
- •1.2 E. Vocabulary in Focus
- •1. Read the following example from the article “Risky Business” and explain the meaning of the underlined word.
- •2. Idioms are more informal way to speak about different phenomena. Here are some of them to speak about the situation in the business.
- •1.2 F. Creative Consolidation
- •1. Make a synthetic review of the article “Risky Business, supporting it with the information from Russian sources.
- •2. Write an article about entrepreneurship in Russia and viable ways to improve the situation.
- •3. Project-Making
- •1. 3 Raise the Issue
- •1.3 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.3B. Shopping: Blessing or Obsession?
- •1. Read the article. Note down which aspects of modern shops appeal to you, and which do not. Superdomes of Kitsch Patriotism13
- •Culture
- •1.3 D. Group discussion. Brainstorm ideas.
- •1.3 E. Vocabulary in Focus
- •1. In these sentences, three of the alternatives are correct and the rest are wrong. Decide which are correct and why the wrong alternatives seem incorrect.
- •1.3 F. Creative Consolidation
- •1. Make a synthetic review of the article “Superdomes of Kitsch Patriotism”, supporting it with the information from other sources.
- •2. Write an article about shopping malls, their impact on visitors and shoppers, their practical value and emotional influence.
- •3. Project-Making
- •1.4 Raise the Issue
- •1.4 A. Words in Context
- •1. Tick the word closest in meaning to that of the each boldfaced word. Use the context of the sentences to help you figure out each word’s meaning.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.4 B. Sales Tactics
- •1. Read the article
- •2. Match the words from the text with their definitions.
- •7. Comment on the title of the article and sum up the findings of the author.
- •1.4 C. Group Discussion. Brainstorm Ideas.
- •1.4 D. Vocabulary in Focus
- •1. Make a synthetic review of the article “How Hidden Persuasion Makes Shoppers Spend”, supporting it with the information from other sources, revealing the situation in different countries.
- •2. Write the word next to its definition. The sentences in the previous exercise will help you decide on the meaning of each word.
- •3. Using the answer line provided, complete each item below with the correct word from the box. Use each word once.
- •1.5 B. Social Responsibilities of Business
- •1. Read the article.
- •2. Find the expressions in the article and explain what they mean.
- •1.5 C. Group Discussion. Brainstorm Ideas.
- •1.5 D. Vocabulary in Focus
- •1. Complete the sentences with the expressions from the box.
- •1.5 E. Creative Consolidation
- •1. Write an article about the importance of socially responsible business in Russia.
- •2. Make a synthetic review of the article “America’s Hamburger Helper”, supporting it with the information from other sources.
- •3. Project-Making
- •1. 6 Reading Selection
- •Vocabulary
- •1. Match the words with their definitions.
- •2. Explain the following.
- •4. Pick out the words associated with religion. What is the reason for saturating a secular article with ecclesiastical terms?
- •5. Comment on the title, summing up the reasons brought by the author.
- •Vocabulary
- •1. There are at least 3 words meaning plethora, host. Pick them out.
- •2. Match the following words with their explanations.
- •4. Answer the following questions.
- •Vocabulary
- •2. Explain the following sentences.
- •3. Answer the following questions.
- •4. Comment on the headline summing up the information from the article.
- •Vocabulary
- •1. Match the following words with their explanations.
- •2. Explain the following statements.
- •3. Answer the following questions.
- •4. Comment on the title, summing up the arguments of the author.
- •Vocabulary
- •1. The article deals with the question where to locate “production facilities”. Three other words are used in the article with similar meaning to facilities. What are they?
- •2. What other word is used in the meaning of “production”?
- •3. Match the words with their explanations.
- •4. Answer the following questions.
- •6. Comment on the title of the article summing up the information of the article.
- •1.7 Final Discussion
- •1.8 Creative Consolidation
- •2. Write an article about
2. Find the expressions in the article and explain what they mean.
Culprit, chided by environmentalists, revered by children, zealots, sweatshop and child labor, icon of Americana, annihilation, after the curfew was lifted, the late, the spawning ground, mentally and physically impaired employees, every ethnic hue, allay the fears, a resolution commending for
3. Match the words with their explanations.
1. mob 2. aesthetic 3. late 4. crusty 5. forge the chain 6. reluctant 7. spawning ground 8. devise a program 9. sensitivity |
a. connected with beauty and art b. a big crowd of people c. to found a group of d. not willing e. dead f. to develop a plan g. ability to understand other people’s feelings h. bad-tempered i. a place to try all the components of the plan |
4. A bigger part of the article deals with vocational-rehabilitation programs for the disabled. Find in the article all the synonyms of the word ‘disabled’. What antonyms does the author use?
5. Explain the following phrases and sentences.
The $19-billion-a-year company has often been the target of those who disparage everything from its entry-level wage structure to the aesthetic blight of its cookie-cutter proliferation.
‘….. hires elderly and handicapped workers aggressively”
6. Answer the following questions.
● According to Edward H. Rensi, why weren't the McDonald's stores burned during the rioting in Los Angeles?
● Who was the founder McDonald's? What advice did he give to franchise buyers and company executives?
● What are some examples of McDonald's commitment to minorities and women?
● What is Hamburger University? McPride? McJobs? McMasters? Ronald McDonald House?
● What are some of the special things that McDonald's stores have done to help their employees?
7. The title of the article contains a double entendre (a phrase with two meanings). Using your knowledge gained from the article and the Culture section, explain the meanings.
8. Choose one sentence in the article that serves as the thesis (the main idea or unifying concept). Do you think the thesis is supported by adequate examples? Why or why not?
1.5 C. Group Discussion. Brainstorm Ideas.
● Discuss fast-food restaurants. What do they tell about the lifestyle of a culture? Are there fast-food restaurants in your home culture? Are they beneficial to the culture? Do they harm the culture in any way? How do they affect the image of the country?
1.5 D. Vocabulary in Focus
1. Complete the sentences with the expressions from the box.
Transparency, bribes, ethics, stakeholders, social audits, stakeholder theory, social reporting, public relations, exercise |
1. The company was accused of giving ……… to local officials in order to allow their products into the country more quickly.
2. Voters demanded that there should be greater ……… in the election process so that they could understand it fully.
3. Following the scandals of Enron, Worldcom and others, there is greater emphasis in business schools on the teaching of ……….
4. The management has to be aware of its wider responsibilities to the community, not just employees and shareholders, when presenting new proposals. This is sometimes called ……… ……….
5. There is a risk that companies in industries that are more renowned for polluting and exploiting that caring and sharing could adopt ……… ……… and use it to highlight their more ethical activities, purely as a ……… ……….
6. Auditors should also be required to report to a wider interest group than just the shareholders. These ……… could include bankers, customers and suppliers, potential shareholders, employees and even government departments.