Lehrer, Jonahan. How We Decided
.pdf298 /
Operation Desert Storm, 2.8-34, 5 5 - 5 6
Orbitofrontal cortex (OFC), ioon and emotion, 1 6 , 1 8 , 23 , 47 and experience of power, 1 8 7 of Romanian orphans, 193
in top-down decisions, 203 Oresteia, The (Aeschylus), 19 Orphans, in Romanian orphanages,
1 9 2 - 9 3
Overcompensation, by split-brain patient, 2 1 1
Ovid, 10 Oxytocin, 193
Pain
in back, 1 6 0 - 6 5 , 2 3 5
and placebo effect, 1 4 6 - 4 7 Palmer, Herman, 82 - 86, 87 - 88, 90,
92
Panic
as perceptual narrowing, 98-99 and prairie fire, 98
prevention of (airliner crisis), 12 8 Parker, Robert, 149
Parkinson's disease, 5 7 - 5 8 , 6 1 , 184 and dopamine, 36
Pasteur, Louis, 1 1 9 Paternalism, asymmetric, 9 1 - 9 2 Pattern recognition
by dopamine neurons, 48 by emotions, 1 2 7 - 2 8 illusory instances of, 65 in poker, 225
Perceptual narrowing, 98-99 Performance anxiety, experiment on,
1 3 9 - 4 0
Persian Gulf War, 2 8 - 3 4 , 5 5 - 5 6 Personality, and brain damage, 1 6 - 1 7 Personal moral situation, 1 7 7 , 1 7 8 ,
1 7 9
Philadelphia 76ers (early 1980s), 62 - 64
Physics, and card-playing (Binger), 2 2 1
Placebo effect, 1 4 5 - 4 7 Plato, xv, 9 - 1 0 , 1 3
Index
on emotion, 10, 3 5 , 89 and Freud, 1 1
vs. William James, 26 as nonexperimental, 1 3 4
and OF C (orbitofrontal cortex), 18 and rationality (reason), xv, 9, 1 3 ,
H 5 , 1 3 4
on rationality as logic, 100 Pluralism, neural, 2 1 0
Poker, 2 2 9 - 3 1 , 2 3 8 - 3 9 as mystery, 230
rational analysis plus emotion in, 2 3 1 - 3 2
Texas hold'em, 2 1 9 , 2 2 3 - 2 |
5 |
World Series of Poker, 222 , |
223 , |
226, |
243 |
|
and Binger, 2 1 9 , 223 , 226, 230, |
||
2 4 |
0 - 4 1 , 243 |
|
Politics, |
stubbornness of partisan |
allegiance in, 204 Post, Thierry, 74
Posterior cingulate, 1 7 7 - 7 8 Poster-rating experiment, 1 4 3 - 4 4 ,
2 3 5 - 3 6 Powell, Colin, 248 Prediction
in AI temporal-difference learning, 4 5 - 4 6 , 50
and decision-making, 3 9 - 4 1
and dopamine neurons, 42, 4 7 - 4 8 , 60
pundits' record on, 2 0 7 - 1 0 , 2 4 1 - 4 2
of students' success (study), 1 5 9 - 6 0 Prediction-error signal, 37
Prediction neurons, 3 6 - 3 7 Predmore, Steven, 12 8 Preferences
explanation of, 1 4 2 , 143
and price (wine-tasting experi ment), 148
Prefrontal cortex, 9 9 - 1 0 1 , n 6 - 1 7 , 1 3 3 , 2 4 1
and A D H D , 1 1 3 and argument, 199
cases of damage to, 105 , i05n and "choking," 1 3 8
Index
and consumer preferences, 149 dangerous reliance on, 140 emotions monitored by, n i , 1 1 5 and framing effect, 10 7
in impulse control, 1 1 3 as information filter, 206 as late-maturing, 1 1 4 leucotomy, 1 0 1 , 102 and mood, 1 5 2 , 246
in partisan political judgments, 205
placebo effect in, 14 6 in poker, 240
prefrontal lobotomy, 1 0 1 - 2 and price (wine-judging experi
ment), 148
in problem-solving, 1 1 9 - 2 0 , 1 3 0 ,
in airliner crisis,i32 recognition of insight by, 1 3 0
and rationality, 1 0 0 - 1 0 1 , |
1 5 1 |
|
in shopping process, 200, 201 |
||
shortcomings of, 1 5 5 - 5 6 , |
1 6 5 - 6 6 , |
|
244 |
|
|
and blood-sugar level, |
1 5 1 - 5 2 |
|
and complexity, 166, 236, 2 3 7 , |
||
245 |
|
|
and excess information, 1 5 0 , |
||
160, |
164 |
|
and mental accounting, 1 5 5 |
||
and unnecessary information, 15 8 |
||
and temptation, 89, 90 |
|
|
Prelec, Drazen, 86 |
|
|
Premium equity puzzle, 7 7 - 7 8 |
Pride, Mike, 197 , 198, 203 - 4 Primary endorsement in New
Hampshire (2008), 196 - 9 8
Principles of Psychology, The (James), 26
Problem-solving, 1 1 9
in airliner crisis, 1 2 9 - 3 1 and mood, 246
and prefrontal cortex, 1 3 1 in puzzles, 1 1 7 - 1 9 restructuring phase of, 1 3 0 See also Decision-making
Psychopath, The: Emotion and the
\ 299
Brain (Blair, Mitchell, and
Blair), 1 7 0
Psychopaths, 1 6 8 - 7 1
and autism, i85n
and emotions, 1 6 9 - 7 1 , 1 7 5
and study of moral emotions,
184 |
|
|
and isolated monkeys, |
1 9 1 - 9 2 |
|
Pundits. See Experts |
|
|
Puzzle-energy experiment, 1 4 6 - 4 |
7 |
|
Quarterbacks (football), |
decision |
|
making by, 4 - 7 , 9 |
|
|
in 2002 Super Bowl, 1 - 4 , 7 - 8 , 27
Randomness
and dopamine neurons, 64 of stock market, 6 7 - 7 0
Rangel, Antonio, 14 8 Rationality (reason), 100
Aristotle on, 1 0 7 - 8 assumption of, xv
and brain anatomy, 1 7
in car-shopping experiment, 2 3 3 - 3 4
and complexity, 244 - 4 6 oversimplification through, 23 5
and consumer choice, 201
in decision-making (airliner crisis), 1 3 1
Descartes on, 1 0 - 1 1
and emotion, 9, 1 3 , 26, 243
and cognitive psychology, 1 2 - 1 3 in concert with one another, 1 3 ,
2 3 1 , |
2 3 9 - 4 0 , 258 |
in delayed-gratification experi |
|
ment, |
1 1 1 - 1 3 |
influential thinkers' applications
of, 1 1 - 1 2 |
|
|
James on, 2 6 |
- 2 7 |
|
Plato on, 9 - 1 |
0 , 1 1 5 [see |
also |
Plato) |
|
|
in poker and investing, |
2 3 9 - 4 0 |
|
and prefrontal cortex as |
|
executive, i n , 1 1 5
and simplicity vs. complexity, 2-37-38
300 /
Rationality (cont.)
in temptation, 90 faith in, 1 3 3 - 3 4 Hume on, 1 7 - 1 8
as justification for preformed beliefs, 205, 206, 2 0 9 - 1 0
and math, 230
mishaps of, 1 3 2 , 1 3 4 , 1 3 9 , 140, 1 4 2 - 4 3 , 1 5 5
and anchoring effect, 1 5 6 - 5 8 "choking," 1 3 5 - 4 0
and disadvantageous informa
tion, 1 4 6 - 5 0 , |
1 5 8 |
- 6 6 |
|
and mental accounting, 1 5 2 - 5 5 |
|||
in self-analysis, |
1 4 1 - 4 5 |
|
|
and self-control, |
1 5 |
0 - 5 |
2 |
and morality, 1 7 2 - 7 3 , |
1 7 |
4 - 7 5 , |
1 7 7 , 18 6 myth of, xvii and novelty, 246
Plato on, xv, 9, 1 3 , 1 1 5 , 1 3 4 and power of brain, 1 5 0 praise of, 1 5 5
and prefrontal cortex, 1 0 0 - 1 0 1 ,
1 5 1 (see also Prefrontal cortex)
Rationalization, 205 - 6 , 2 0 |
9 - 1 0 |
Reagan, Ronald, 204, 207 |
|
Real estate shopping, 1 4 4 - 4 5 |
|
Records, William, 1 2 0 - 2 1 , 1 2 7 |
|
Redmond, J . R., 3 |
|
Reinforcement learning, 45 |
, 45n |
Religion, and morality, |
1 7 8 - 7 9 |
|
Research, on audience response |
(focus |
|
groups), 1 0 8 - 1 1 |
|
|
Richter, Ari, 1 9 7 |
|
|
Riley, Michael, 3 0 - 3 4 , |
5 5 - 5 6 , |
60 |
Rizzolati, Giacomo, 18 5 |
|
|
Robertie, Bill, 4 9 - 5 1 , 54 |
|
|
Roberts, Jeff, xvi, 2 5 2 , |
2 5 3 , 258 |
Romania, orphaned children in, 1 9 2 Rumsey, Walter, 98
Sadat, Anwar, 2 1 2 , 2 1 4 Sadism
of John Wayne Gacy, 1 6 7 , 168 See also Psychopaths
Sainsbury, Nondumiso, 7 2 - 7 3
Index
St. Louis Rams, in 2002 Super Bowl, 1 - 4 , 7 - 8 , 27
Sallee, Robert, 97
Sarno, John, 165
Save More Tomorrow plan, 92 Schizophrenia
and dopamine neurons, 42 and prefrontal leucotomy, 1 0 1
Schultz, Wolfram, 3 5 - 3 6 , 4 1 , 60 Science
and card-playing (Binger), 2 2 |
1 |
of decision-making, 1 3 4 , 2 4 3 |
- 4 4 |
Science (publication), car-shopping experiment in, 2 3 2
Scissors, as metaphor for brain, xvii
Seinfeld, 109, i n Self-analysis
in jam-tasting experiment, 1 4 2 - 4 3 and self-awareness (poster-judging experiment), 1 4 3 - 4 4 , 2.3 5—36
and wisdom, 143 Self-consciousness, and "choking,"
1 3 6 Self-control
and memory-task experiment,
|
1 5 0 - 5 1 |
|
and prefrontal cortex, |
1 5 1 - 5 2 |
|
and blood-sugar levels, 1 5 2 |
||
See |
also Temptation |
|
Self-delusion, 205 |
|
|
Self-overhearing, 243 |
|
|
Seward, William, 2 1 8 |
|
|
Sex-with-sibling scenario, |
1 7 3 - 7 4 |
|
Shiv, Baba, 1 4 6 - 4 7 |
|
|
Shopping |
|
|
"complexity score" in, 234 |
||
for |
cooking accessories, |
2 3 4 - 3 5 |
and credit cards, 202 - 3 (see also |
||
|
Credit cards) |
|
experiments on, 1 9 9 - 2 0 1 |
||
on cars, 2 3 2 - 3 5 |
|
|
for |
furniture, 235 |
|
for |
groceries, 244 |
|
breakfast cereal, 199 |
|
|
for |
real estate, 1 4 4 - 4 5 |
|
stores' manipulation of, 2 0 1 - 2 Shoven, John, 7 7
Index
Sibling-sex scenario, 1 7 3 - 7 4 Simester, Duncan, 86 Simon, Herbert, xvii, 1 5 9 Simon-Tov, Benjamin, 2 1 5
Simple problems, reason required for, 244
Six-Day War (1967), 2 1 5 Sloan, Alfred P., 2 1 8 Slot machines, 59 - 6 1 Slovic, Paul, 1 8 7 - 8 8 Smith, Adam, 1 8 2 Smith, Alex, 7
Soap opera, 1 9 - 2 3 , 54
Social isolation, in Harlow's monkey experiments, 1 9 1 - 9 2
Socrates, 14 3 Sorensen, Ted, 19 7
Spindle neurons, 40, 5 5 Split-brain patients, 2 1 0 - n Stanton, Frank, 108
Statistics, and moral emotions, 188 Steele, Claude, 1 3 9 - 4 0
Stein, Herb, 1 9 - 2 3 , 54 Stereotype threat, 1 3 9 - 4 0 Stock market
and mutual funds, 69
and premium equity puzzle, 7 7 - 78
randomness of, 67
See also Investment experiments Strand, Kathleen, 198
Strawberry jam, taste test(s) for, 1 4 1 - 4 3 , 1 4 5 , 1 6 5 , 2 3 5
Stroop task, 1 1 5 - 1 6 Subprime mortgages, 87-89
Super Bowl (2002), 1 - 4 , 7 - 8 , 27 Superior temporal sulcus, 1 7 7 - 7 8 ,
1 8 3 Surprise
and dopamine neurons, 60, 61 and slot machines, 61
Sutton, Rich, 45n Sympathy, 1 8 0 - 8 1 , 1 9 4 - 9 5
and altruism, 1 8 3 - 8 4 and isolation, 18 7 among monkeys, 195
morality based on, 180, 1 8 1 - 8 3
\ 301
and statistics vs. knowledge of particular case, 1 8 7 - 8 8
Taste test, on strawberry jam, 1 4 1 - 4 3 , 1 4 5 , 1 6 5 , 2 3 5
T D (temporal difference) learning, 4 4 - 4 6 , 4 9 - 5 0 , 5 1
Team of Rivals (Goodwin), 2 1 8 Television, focus groups on programs
of, 1 0 8 - n Temptation, 89-90, 92
cognition skills against (delayedgratification experiment), 1 1 3
and memory task, 1 5 1
and subprime mortgages, 88 Teresa, Mother, 188
Tesauro, Gerald, 4 3 , 45n, 49
Tetlock, Philip, 2 0 7 |
- 1 0 , 2 4 1 - 4 3 |
Texas hold'em, 2 1 9 |
, 2 2 3 - 2 5 |
probabilities of hands in, 224 |
|
See also Poker |
|
Thalamus, 38
and frontal lobe lobotomy, 1 0 1 Thaler, Richard, 77 , 9 1 , 1 5 3 - 5 5 Theory of mind
extended to computers, 18 3 and sympathy, 180
Theory of Moral Sentiments, The
(Smith), 1 8 2 |
|
Thinking about thinking (metacogni- |
|
tion), 107 , 2 4 2 - 4 |
3 , 2 4 9 - 5 0 |
Toney, Andrew, 62, 64 |
|
Top-down thinking, 203, 204, |
|
208-9 |
|
Trolley-tragedy choice |
scenarios, |
1 7 6 - 7 8 |
|
Tversky, Amos, 6 2 - 6 3 , |
66, 76 |
Ultimatum game, 1 8 1 , 1 8 2 - 8 3 , 1 8 6
and dictator game, 1 8 7 Uncertainty
from conflicting inclinations in brain, 203
need to embrace, 203, 247 in poker, 2 2 7 - 2 8 , 229, 2 3 1 resolution of, 76
302 / Index
Unconscious decision-making, 2 3 7 of Binger in poker game, 240
in car-shopping experiment, 23 3 and emotions, 248
in evaluation of radar signal, 34 in moral choice, 1 7 2
in poster-choosing experiment, 23 6 in shopping for groceries, 199
as subliminal calculations, 23 United Nations game, i 5 7 n Unpredictable events, 247
Van de Velde, Jean, 1 3 6 - 3 7 , 1 3 9 , 1 4 0 Vasopressin, 19 3
Ventral caudate, 68 Ventral striatum, 243 Vinatieri, Adam, 4
Wager, Tor, 14 6
Wall Street, 2 3 9 - 4 0 . See also Investment experiments; Stock market
Wansink, Brian, 1 5 3
Warfare, soldiers desensitized to killing in, 1 7 9 - 8 0
Warner, Kurt, 1
Wasicka, Paul, 2 2 8 - 2 9 , 230 Watts, James, 1 0 1
Wealth of Nations, The (Smith), 1 8 2 Weighting mistake, in real-estate
purchase, 1 4 4 - 4 5
Weis, Charlie, 2
Westen, Drew, 204
West Virginia, reward program for
students in, |
ii4 n |
Wilkinson, Alec, |
1 6 9 - 7 0 |
Wilson, Geordie, 19 7 |
|
Wilson, Timothy, 1 4 1 , 201 , 235 , |
2 3 5 - 3 6
Wine-tasting experiment, 1 4 7 - 4 9 in absence of price information,
1 4 9 - 5 0
Wonderlic intelligence test, 6, 7, 9 Working memory, 1 3 0
in case example of brain tumor, 103
and prefrontal cortex, 1 5 1 problem-solving abilities of, 1 3 1
World Series of Poker, 2 2 2 , 2 2 3 , 226, 243
and Binger, 2 1 9 , 2 2 3 , 226 - 29, 230, 2 4 0 - 4 1 , 243
World War II
London blitz in, 66n weapons unfired in, 17 9
Yom Kippur War, 2 1 1 - 1 8
Young, Vince, 7
Young Men and Fire (Maclean), 94 Zeira, Eli, 2 1 2 , 2 1 3 , 2 1 6 - 1 7