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268 / Notes

3. F O O L E D BY A F E E L I N G

57"I lost control": Ann Klinestiver, telephone interview with the au­ thor, July 10, 2007.

58"You can feel": Ibid., July 21, 2007.

59Since slot machines: Cooper, "Sit and Spin."

60 According to Wolfram: Wolfram Schultz, telephone interview with the author, August 14, 2007.

63There was absolutely: Gilovich, Vallone, and Tversky, "The Hot Hand."

66

"We

made

it": Mlodinow, Drunkard's

Walk, 175.

 

 

"So he makes": Gilovich, How

We Know,

17.

 

 

67

Fama

looked

at: Fama, "Random Walks."

 

 

 

 

One

of Montague's:

Lohrenz et al., "Neural Signature."

70

The investor

who does: Zweig, Your Money

and

Your Brain, 226.

72

Take

Nondumiso

Sainsbury: Deal or

No Deal,

N B C , air date Sep­

 

tember

18, 2006.

 

 

 

 

 

 

 

74

An exhaustive

analysis: Post et al., "Deal or N o Deal?"

 

76

This

mental

defect: Kahneman and Tversky, "Prospect Theory."

77

"confused

about

the":

T. M a C u r d y

and

J . Shoven,

"Accumulat­

 

ing Pension Wealth with Stocks and Bonds," working paper, Stan­

 

ford University, cited in Benartzi and Thaler, "Myopic Loss Aver­

 

sion."

 

 

 

 

 

 

 

 

 

 

78

Markowitz

was so: Zweig, Your

Money

and

Your

Brain,

4.

 

Loss

aversion

also: Odean, "Are Investors

Reluctant."

 

79

Consider

this experiment:

Shiv et al., "Investment Behavior."

82"Every day, I see": Herman Palmer, telephone interview with the author, October 19, 2007, and personal interview with the author, Bronx, N Y , January 1 1 , 2008.

86They no longer: Prelec and Simester, "Always Leave Home With­ out It."

88

In fact, subprime:

Brooks and Simon, "Subprime Debacle."

89

Jonathan

Cohen,

a neuroscientist:

McClure et al., "Separate Neural

 

Systems."

 

 

90

This

also

helps:

Wilson and Daly, "Do Pretty Women."

 

"Our

emotional

brain": Bradt, "Brain Takes Itself On."

 

Lawrence

Ausubel, an economist:

Ausubel, "Adverse Selection."

91"Our emotions are like": George Loewenstein, telephone interview with the author, March 10, 2007.

Shlomo Benartzi and Richard Thaler: Benartzi and Thaler, "Save More Tomorrow."

Notes \ 269

4. TH E U S E S OF R E A S O N

94 "It sounds like": Maclean, Young Men and Fire, 35.

98"To hell with ": Ibid., 9 5.

99Although the people: Weltman, "Perceptual Narrowing."

 

"It just seemed": Maclean, Young

Men and Fire,

100.

100

Pressed

tight against: Schoenemann, "Prefrontal White Matter."

 

But he still: Wynn and Coolidge, "The Expert Neandertal Mind."

102

Consider

the

case: Heilman, Matter

of Mind,

81.

 

104

"You see this": Kenneth Heilman, interview with the author, June

 

28, 2007.

 

 

 

 

 

106

When neuroscientists used: De Martino et al., "Frames, Biases."

108

"Anyone

can become":

Aristotle, Nicomachean

Ethics, 48.

 

The CBS method: Napoli, Audience

Economics,

41.

1 0 9

"Quantitative

data": Brian Graden, interview on

Frontline.

 

"The shows

weren't":

Television

executive

(who asked to remain

 

anonymous), telephone interview, November

12, 2007.

112 Mischel's

results were:

Shoda, Mischel, and Peake, "Predicting Ado ­

 

lescent Cognitive."

 

 

 

 

113In November zoo7: Shaw et al., "Attention-Deficit/Hyperactivity

Disorder."

114A recent study: Galvan et al., "Earlier Development of the Accumbens."

115The most important: MacDonald et al., "Dissociating the Role."

116"No other brain": Earl Miller, interview with the author, April 1,

2008.

117In zooj, in a paper: Buschman and Miller, "Top-Down versus Bot­ tom-Up."

The end result: Wood and Grafman, "Human Prefrontal Cortex."

118Less than zo percent: Fleck and Weisberg, "The Use of Verbal Proto­ cols."

The subject

repeats: Davidson and Sternberg, eds., Psychology of

Problem

Solving,

151 .

Instead

of

trying:

Colvin et al., "The Effects of Frontal Lobe Le­

sions."

 

 

 

119 The first brain: Kounios et al., "The Prepared Mind."

"You're

getting rid": Mark Jung-Beeman, interview with the author,

February 15, 2008.

120 He'd flown

this: Captain Al Haynes, interview with the author, Janu­

ary 21, 2008.

 

122 "It was an": Dennis Fitch, interview, Seconds from Disaster, N a ­ tional Geographic Channel.

 

 

 

 

270

/

Notes

 

 

 

127

"The performance

was":

http://amelia.db.erau.edu/reports/ntsb/aar/

 

AAR90-06.pdf.

 

 

 

 

 

 

 

 

128

By analyzing

the:

as cited

in

Homer-Dixon,

The

Ingenuity

Gap,

 

18-20.

 

 

 

 

 

 

 

 

 

 

129

According

to

Predmore:

Predmore,

"Dynamics of

Group Perfor­

 

mance"; Helmreich, "Managing Human Error in Aviation."

 

130

For instance,

studies: Kandel

et al.,

Principles

of

Neural

Science,

 

359-

 

 

 

 

 

 

 

 

 

 

 

Scientists

refer to:

Sandkuhler and

Bhattacharya,

"Deconstructing

 

Insight."

 

 

 

 

 

 

 

 

 

 

131

Numerous

studies

have: Colom et al., "Working Memory."

 

5 . CHOKIN G ON THOUGHT

134"It caught me": Fleming, The Inner Voice, 100.

135"I had been ": Ibid., 80.

138

By concentrating

on: Beilock and Carr, "On the Fragility"; Beilock

 

et al., "When Paying Attention."

139

Choking

is merely:

Gucciardi and Dimmock, "Choking under Pres­

 

sure."

 

 

 

Claude

Steele, a professor: Steele and Aronson, "Stereotype Threat";

Steele, "Thin Ice."

140"What you tend": Gladwell, "The Art of Failure."

141A few years: Wilson and Schooler, "Thinking Too Much."

143So Wilson came: Wilson et al., "Introspecting About Reasons."

144As Ap Dijksterhuis: Dijksterhuis et al., "The Rational Uncon­ scious."

146 Because people expected: Wager et al., "Placebo-Induced Changes."

Look, for example: Shiv, Carmon, and Ariely, "Placebo Effects of Marketing Actions."

147"We have these": Baba Shiv, telephone interview with the author, February 20, 2008.

Researchers at Caltech: Plassmann et al., "Marketing Actions."

148"We don't realize": Antonio Rangel, telephone interview with the author, February 20, 2008.

150 "There seems to": Miller, "The Magical Number Seven."

Consider this experiment: Shiv and Fedorikhin, "Heart and Mind."

152A bad mood: Gailliot et al., "Self-Control Relies on Glucose."

153But just as: Geier, Rozin, and Doros, "Unit Bias."

The

group with:

Wansink, Mindless Eating.

Richard

Thaler,

an: Thaler, The Winner's Curse, 107-22.

155 As

Thaler

notes:

Bennett, "When Shove Comes to Push."

Notes \ 271

156A few years: Ariely, Loewenstein, and Prelec, "Coherent Arbitrari­ ness"; "Tom Sawyer and the Construction of Value."

158 "You know you're": Dan Ariely, interview with the author, M a y 29,

2008.

159While the extra: Grove et al., "Clinical versus Mechanical Predic­ tion."

160Back pain is: Lehrer, "Psychology of Back Pain."

162 In a 1994 study: Jensen et al., "Magnetic Resonance Imaging." 163 "A lot of": Sean Mackey, interview with the author, June 1, 2007.

A large study: Jarvik et al., "Rapid Magnetic Resonance Imaging."

165They wanted to: Deyo, Nachemson, and Mirza, "Spinal-Fusion Sur­ gery."

"What's

going on": John Sarno, interview with the author, June 1,

2007.

 

 

6. T H E M O R A L M I N D

167 Sadism

was entertaining: Sullivan and Maiken, Killer Clown.

169"[Gacy] appears to have": Wilkinson, "Conversations with a Killer."

170The acts of: Levenson, Carstensen, and Gottman, "The Influence of Age and Gender."

"You know when": James Blair, telephone interview with the author,

April 4, 2007.

171

The

emotional

areas: Deeley et al., "Facial Emotion Processing."

 

The

main problem:

Blair, Mitchell, and Blair, The

Psychopath.

 

Brain-imaging

studies: Berthoz et al., "Affective Response."

172

"Moral judgment

is": Haidt, Happiness Hypothesis,

22.

173Consider this moral: Haidt, "The Emotional Dog."

174"What happens in": Sommers, "Jonathan Haidt."

176 Consider this elegant: Greene et al., "An f M R I Investigation."

178"Our primate ancestors": Joshua Greene, telephone interview with the author, June 25, 2007.

179 "It is fear": Marshall, Men Against Fire,

78.

"At the most": Ibid., 79.

 

"What is being": Grossman, On Combat,

254.

181However, the researchers: Oosterbeek, Sloof, and van de Kuilen, "Differences in Ultimatum Game Experiments"; Henrich et al.,

Foundations

of Human

Sociality."

 

182 "Seen through

the": Frank, Passions Within Reason,

ix.

"As we have": Smith, Theory of Moral Sentiments,

3-4.

The reason a proposer:

Sanfey et al., "The Neural Basis."

2.7 z

I

Notes

183Because they intensely: Tankersley, Stowe, and Huettel, "Altruism Is Associated."

184When they chose: Moll et al., "Human Fronto-mesolimbic Net­ works."

185It now appears: Dapretto et al., "Understanding Emotions."

"They allow us": Blakeslee, "Cells That Read Minds."

186A face generated: Schultz et al., "The Role of the Fusiform Face Area."

187

Instead of giving:

Hoffman, M c C a b e , and Smith, "Social Distance

 

and Other-Regarding Behavior."

 

 

"The

experience

of": Keltner, "Power Paradox."

 

Paul

Slovic,

a: Small, Loewenstein,

and Slovic, "Sympathy and Cal­

 

lousness."

 

 

 

 

191

"If monkeys

have":

Blum, Love at

Goon Park, 231.

192

One

Canadian

couple: Stout, The Sociopath Next Door, 132.

193When neuroscientists imaged: Chugani et al., "Local Brain Func­ tional Activity."

The orphans also: Parker et al., "The Impact of Early Institutional Rearing."

Finally, the neglected: Carter, "The Chemistry of Child Neglect."

In the early 1980s: George and Main, "Social Interactions"; Main and George, "Responses of Abused and Disadvantaged Toddlers."

194They were simply: Taylor et al., "Neural Bases of Regulatory Defi­ cits."

195

Consider

this poignant: Masserman, Wechkin, and Terris, "Altruis­

 

tic Behavior in Rhesus Monkeys."

 

 

7. TH E BRAIN IS AN A R G U M E N T

196

"There

were a": Ralph Jimenez, at Monitor editors' interview with

 

the author, March 25, 2008.

197"I was still": Felice Belman, ibid.

"The candidates are": Mike Pride, ibid.

199 "The point is": Antoine Bechara, interview, Radio Lab, M a y 12,

2008.

200 Consider this clever: Knutson et al., "Neural Predictors."

202In fact, researchers: Inman, McAlister, and Hoyer, "Promotion Sig­ nal."

204

Although it

was: Green, Palmquist,

and Schickler, Partisan Hearts,

 

2.

 

 

 

Drew Westen, a: Westen et al., "The Neural Basis of Motivated Rea­

 

soning."

 

 

205

"Essentially,

it appears": Westen, The

Political Brain, 17.

Notes \ 273

206"Voters think that": Achen and Bartels, "It Feels Like We're Think­ ing."

 

Let's

look

at: Brock and Balloun, "Behavioral Receptivity."

207

In 1984,

the: Tetlock, Expert Political

Judgment.

 

209

"The

dominant

danger": Ibid.,

23.

 

 

 

211

"Oh,

that's easy": Gazzaniga, The

Social Brain,

 

72.

 

During the last: Rabinovich, The

Yom Kippur

War.

212

He persuasively

argued:

Black

and

Morris,

Israel's Secret Wars,

 

280-99; Raviv and Melman, Every Spy a Prince,

110-25.

216

"The

need for":

Bar-Joseph and Kruglanski, "Intelligence Failure";

 

Bar-Joseph, The

Watchman

Fell

Asleep.

 

 

218

He intentionally

filled: Goodwin, Team of Rivals,

126.

 

 

 

 

8. TH E POKER

H A N D

 

 

220

"You get

so wired": Michael Binger, interviews with the author, M a y

 

12, 2007; July

1, 2007; September 22, 2007.

 

 

232To answer these: Dijksterhuis et al., "On Making the Right Choice."

236"Imagine being at": Dijksterhuis and van Olden, "On the Benefits of Thinking Unconsciously."

"The moral of": Dijksterhuis, "Breakthrough Ideas."

237The hardest calls: Dijksterhuis and Nordgren, " A Theory of Uncon­ scious Thought,"

That's why the: Klein, "In the Digital Age."

239A few years: Lo and Repin, "The Psychophysiology of Real-Time Financial Risk Processing."

240"One of the": See http://alum.mit.edu/ne/opendoor/200509/lo.html.

243

"We need to cultivate": Tetlock, Expert Political Judgment,

24.

C O D A

251But then, starting: Baker et al., "Pilot Error in Air Carrier Mis­ haps."

252"The old way": Jeff Roberts, telephone interview with the author,

July 12, 2007.

254 "For most of": Al Haynes, interview with the author, January 21,

2008.

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