- •5В042000 «Архитектура» и 5в042100 «Дизайн»
- •5) Характеристика дисциплины
- •3 Семестр
- •6) Контроль знаний
- •Требования учебной дисциплины
- •2. Glossary
- •3. Краткий конспект практических занятий
- •Vocabulary:
- •All about me
- •Unit 2 Theme: Human Rights Grammar: The Infinitive Constructions
- •Vocabulary:
- •Unit 3 Theme: Academic picture Grammar: Complex Object
- •Academic paints a picture of arts as a priority in classrooms
- •Infinitive with ‘to’ infinitive without ‘to’
- •Unit 4 Theme: Creativity of Hi-Tec founder Norman Foster Grammar: Complex Subject
- •Man on the moon: Norman Foster prepares for architecture's lift-off
- •Graphic design
- •Professional Graphic Designs
- •Call today for a free phone consultation! 404-734-7980
- •1 Rewrite the sentences to include a participle clause instead of a relative clause.
- •2 Fill the gaps with a verb from the box in either its present or past participle form.
- •Unit 7 Theme: Kabira Mukhamedzhanovna Begembai Grammar: Conjunctions
- •Unit 8 Theme: Higher school of design Bauhaus (Germany) Grammar: Revision
- •Unit 10 Theme: Ethno-design of Kazakhstan Grammar: non-finite form of the verb – Gerundial Constructions
- •Map of Kazakhstan - Atameken
- •Unit 11 Theme: Floristics Grammar: Gerund and Infinitive Constructions
- •Unit 12 Theme: Exhibition of industrial arts (design) in London in 1851 Grammar: Subjunctive Mood I
- •The Great Exhibition of 1851
- •Unit 13 Theme: Ergonomics in design Grammar: Subjunctive Mood II
- •What is Ergonomics?
- •Unit 14 Theme: City-building – conglomerates Grammar: Subjunctive Mood III
- •In the categories which are useful, which words are and aren’t useful?
- •It’s used for…
- •It’s (usually/ always) made of…
- •Unit 15 Theme: Revision Grammar: Revision
- •Ex. 12. The Subjunctive Mood (Test)
- •4. Список основной и дополнительной литературы
- •4.1 Основная литература
- •4.2 Дополнительная литература
- •5. План проведения практических занятий
- •6. Задания для самостоятельной работы обучающихся
- •7. Материалы для текущего и рубежного контроля, а также материалы для итогового контроля по завершению дисциплины
- •8. Иллюстративный материал
- •9. Хрестоматия
- •Imagine
Graphic design
Graphic design is an intellectual as well as a creative process, requiring critical and analytical thinking skills as well as abstraction. Graphic artists are adept at finding appropriate, appealing and effective visual solutions to communication problems. In fact, the goal of graphic design is efficient and expedient conveyance of an idea or message. To the casual observer, the graphic design process may appear to be nothing more than fun and games or an innate creative talent. Those with a greater understanding of the complex graphic design process appreciate the thoughtful reasoning and emotional energy that is put into creative problem solving.
Research Comes First
Graphic designers work on many different kinds of projects such as logos, catalogs, packaging, books, magazines and websites. All design projects begin with a blank sheet of paper or an empty computer screen. Starting with nothing, the graphic designer becomes an investigator and researcher. He must seek out information from various sources. This may involve interviews with a client, studying the competition and market research trips. It also requires staying connected to the world and paying attention to visual and multimedia communication trends and technology. Conceptualizing
Some graphic designers visualize a concept in their heads before they put a pencil to paper or turn on their computers. Others have to "think out loud" by sketching thumbnails or doing quick digital layouts. Most designers would say this exploratory part of the process is by far the most exciting.
Computers have greatly enhanced the graphic designer's ability to produce concept work that is highly representative of the finished product. Years ago, graphic artists labored to produce marker renderings, "marker comps," to present their ideas for feedback and client approval. Needless to say, time constraints limited the number of ideas that could be developed for each project. Computer graphics programs help artists to develop high-quality concepts quickly, freeing them up to approach a project from many different directions.
It is important to note that computers are not capable of designing anything. They are tools much like any other artist's media.
Composition and Design
Whether creating a logo or a magazine page, graphic designers must know how to select and arrange visual elements---type and images---to not only please the eye, but to also "lead" the eye through the composition. Graphic designers do not just "plop" things on a page. Rather, every element has a reason for being and a purpose for placement. Most professional graphic designers are trained in areas such as typography, color theory, drawing, composition and design as well as in computer graphics programs.
Presentation
In most cases, the graphic designer is preparing work for someone else. Therefore, he must be able to deliver quality representations of their concepts to other decision makers. This stage of the graphic design process usually involves physically presenting the work to a client and explaining the logic behind the art. Graphic designers must learn to accept criticism constructively and to be open-minded to others' suggestions.
Revision and Final Execution
Graphic designers are service providers. More often than not, clients request that changes be made to the original concept. Unless the changes are comprehensive, they can be incorporated into the final design.
Executing a design concept is transforming it into a finished, workable product. This requires a thorough knowledge of production processes. Many graphic designers specialize in a particular area such as print or web design.
Ex. 2. Find in the text words about building with prefixes (re-, un-, in-) and suffixes (-(e)s, -ed, -al, -ic, -(i)an, -ish, -ist, -ism, -ize, -ate, -th, -ing, -ant, -ly, -ion (-ation, -ition). Name the words from which they derive.
Ex. 3. Scan the text “Professional Graphic Designs” and tell its general idea. Then pick the key words from the text to provide your answer.