- •Unit 6 sales letters (рекламное письмо)
- •Overcoming the Hurdles (барье/препятствие) Leading to Buying Resistance
- •Elements of a sales letter
- •Useful language
- •If so, give us a call at X and set up an appointment with one of your friendly operators.
- •Exercise 36
- •Document Makers 2398 Red Street Salem, ma 34588
- •P aperback Ltd the company which puts the environment first.
- •Exercise 39
- •If you are interested in assessing the potential and relevance of these ideas for your own business I'm happy to talk on the phone first and will call you in the next few days.
- •Exercise 40
For further information, please contact us on the numbers given below.
Please telephone, fax or post the coupon right away.
Phone us FREE quoting the reference number on this leaflet.
If so, give us a call at X and set up an appointment with one of your friendly operators.
Offering advantages:
Save up to 5% if you reply before the end of this month.
Accept a free gift when you place your first order.
Exercise 36
Read and translate the sales letter.
Find the phrases in the text which do the following:
create interest
describe potential benefits to customers
encourage customers to take action.
CommuniCom Ltd.
Old
Harwich Road
Suffolk SK2 2TH
Tel /
Fax 01289 897351
Do
you have friends and family you would like to see more often? When
you telephone colleagues would you like to see their faces? With the
new Home Desktop Videophone this is now possible!
The
Home Desktop Videophone is easy to set up and use and you don’t
need a computer or any special software. It’s just like making a
normal telephone call. All you do is make a telephone call to
that special person and the excellent moving picture quality and
sound means they are with you.
Imagine
… family and friends who live far away can still keep in touch
with you. Talking to colleagues in other countries can be more like
meeting them face–to–face. Each party needs to have a set, but
the good news is that we have a special offer at the moment – buy
one set and we will send a second set to your family member, friend
or business colleague at half price.
Don’t miss this great
opportunity to benefit from the Home Desktop Videophone. Call our
freephone inquiry and order line now and get close to the people
that matter.
Free–phone
number 0199 645645 Yours
sincerely
Jackson
Brown Sales
Manager
Exercise 37
Read and translate this sales letter.
March 10, 2001 Thomas
R. Smith
Drivers Co.
3489 Greene Ave.
Olympia, WA
98502
Dear
Mr. Smith:
Are
you having trouble getting your important documents formatted
correctly? If you are like most business owners, you have trouble
finding the time to economically produce good–looking documents.
This is why it is important to have a specialist take care of your
most important documents.
At
Documents Makers, we have the skills and experience to come in and
help you make the best possible impression. May we stop by and offer
you a FREE estimate of how much it would cost to get your documents
looking great? If so, give us a call at 789–8989 and set up an
appointment with one of our friendly operators.
Sincerely,
Richard
Brown
President
Document Makers 2398 Red Street Salem, ma 34588
Exercise 38
Read and translate the sales leaflet in which Paperback Ltd introduces its services.
Underline the phrases in the text which do the following:
create interest
describe potential benefits to customers
provide evidence of the company’s reputation, level of service and customer satisfaction
encourage customers to take action.
WHY THROW AWAY PAPER?
HOW ABOUT GIVING IT TO US?
We are a company with over 20 years’ experience of recycling paper. We will collect all the waste paper from your premises, recycle it and save you the cost of disposing of it yourself.
We provide a flexible service designed to meet the needs of environmentally–friendly companies. See our list of satisfied customers and testimonies to our outstanding service (available upon request).
We can help you by:
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Many people buy only from companies which protect the environment. By using our service, you will show that you TRULY CARE about the environment.
Why not try our one–month trial period, under no obligation? You’ll get your money back if you are not fully satisfied. Discounts of up to 20% are available for long–term contracts.
For a friendly, low–cost “green” service, call us now on 01942 248620 or write to: Paperback Ltd. 45 Dagenham Road Oxford OX6 3DR
We will arrange for one of our representatives to visit you and discuss our service in detail. |