- •Оглавление
- •1.Target Markets 82
- •2. Levels Of service 85
- •4. Ownership and Affiliations 86
- •Vocabulary Focus 97
- •Infomercials 103
- •Vocabulary Focus 104
- •Preface
- •Course book Outline
- •Unit 1. Tourism Industry Group Discussion
- •Reading
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 2. Types of Tourism Group Discussion
- •Reading
- •Cultural Tourism
- •Ghetto Tourism and Graffiti Travel
- •Medical Tourism
- •Religious Tourism
- •Secular Pilgrimage (Personality Cult)
- •Sports Tourism
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Travel by rail
- •Coach travel
- •Travel by car
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 4. Working in tourism Group Discussion
- •Reading
- •Types of jobs you could do
- •Skills used in this Industry
- •Related jobs
- •Related industry
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Unit 5. Travel Agency Group Discussion
- •Reading
- •Origins
- •Operations
- •Vocabulary Focus
- •2. Levels Of service
- •4. Ownership and Affiliations
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Business Travel
- •Travel Insurance
- •In addition, often separate insurance can be purchased for specific costs such as:
- •Speaking
- •Creative task
- •The Industrial Revolution
- •Food Regulation
- •World War II
- •Nutritional Standards
- •Potential
- •Vocabulary Focus
- •Promotion Methods
- •Publicity
- •Advertising
- •Types of advertising Media
- •Mobile billboard advertising
- •Infomercials
- •Celebrities
- •Vocabulary Focus
- •Speaking
- •Creative task
- •Questions
- •References
- •Appendix World’s Most Visited Tourist Attractions
- •1) Times Square, New York City (39,200,200)
- •2) Central Park, New York City (38,000,000)
- •3) Union Station, Washington, dc (37,000,000)
- •4) Las Vegas Strip (29,467,000)
- •5) Niagara Falls, New York and Ontario (22,500,000)
- •6) Grand Central Terminal, New York City (21,600,000)
- •7) Faneuil Hall Marketplace, Boston (18,000,000)
- •8) Disney’s World Magic Kingdom, Orlando (16,972,000)
- •9) Disneyland Park, Anaheim, ca (15,980,000)
- •10) Grand Bazaar, Istanbul (15,000,000)
Министерство культуры Российской Федерации
Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования
«Санкт-Петербургский Государственный университет
культуры и искусств»
К. В. Агнаева
ENGLISH FOR TOURISM
Учебное пособие для студентов специальности
«Социально-культурный сервис и туризм»
Санкт-Петербург
2012
Оглавление
Preface 8
Course book Outline 9
Unit 1. Tourism Industry 11
Group Discussion 11
Reading 11
Vocabulary Focus 15
Speaking 18
Creative task 18
Unit 2. Types of Tourism 19
Group Discussion 19
Reading 19
Cultural Tourism 21
Ghetto Tourism and Graffiti Travel 27
Medical Tourism 31
Religious Tourism 40
Secular Pilgrimage (Personality Cult) 45
Sports Tourism 47
Vocabulary Focus 52
Speaking 55
Creative task 55
Unit 3. Means of travel 57
Group Discussion 57
Reading 57
Air travel 57
Travel by rail 59
Coach travel 60
Travel by car 62
Vocabulary Focus 68
Speaking 69
Creative task 70
Unit 4. Working in tourism 71
Group Discussion 71
Reading 71
Types of jobs you could do 71
Skills used in this Industry 72
Related jobs 73
Related industry 73
Vocabulary Focus 74
Speaking 75
Creative task 75
Unit 5. Travel Agency 76
Group Discussion 76
Reading 76
Origins 76
Operations 77
Vocabulary Focus 79
Speaking 81
Creative task 81
Unit 6. Hotels 82
Group Discussion 82
Reading 82
Types of Hotels or classification of hotel by type: 82
1.Target Markets 82
2. Levels Of service 85
4. Ownership and Affiliations 86
Vocabulary Focus 87
Speaking 87
Creative task 88
Unit 7. Business Travel 89
Group Discussion 89
Reading 89
Business Trip 89
Business Travel 89
Travel Insurance 91
Travel insurance buying tips 92
What should a travel insurance policy cover (the necessary minimum): 92
In case of cancellation or curtailment ensure your policy: 92
In case of stolen, lost or damaged possessions 93
In case of lost baggage on flights 93
Vocabulary Focus 93
Speaking 94
Creative task 94
Unit 8. Food service 96
Group Discussion 96
Reading 96
The History of Food Service Management 96
Early History 96
The Industrial Revolution 96
Food Regulation 97
World War II 97
Nutritional Standards 97
Potential 97
Vocabulary Focus 97
Speaking 99
Creative task 99
Unit 9. Tourism Promotion 100
Group Discussion 100
Reading 100
Promotion 100
Promotion Methods 100
Publicity 101
Advertising 101
Types of advertising 102
Media 102
Mobile billboard advertising 102
Infomercials 103
Vocabulary Focus 104
Speaking 105
Creative task 105
Questions 106
References 107
Appendix 108
World’s Most Visited Tourist Attractions 108
Preface
The proposed textbook is calculated for a language course for graduate students majoring in “Tourism”. The course concentrates on the main aspects of tourism industry, its regulation, research and development, latest trends and future prospects, awareness of which is essential for professionals in tourism industry.
The course is intended for students who already have a basic knowledge of English. It comprises theoretical fundamentals of tourism and provides for the input in a wide range of contexts relevant to the field.
The textbook consists of nine units; each of them is focused on a definite aspect of tourism. The structure of each unit is made up according to the latest trends and strategies in the foreign language teaching and, therefore, incorporates such methods as “dialogue method”, presentation, creative writing, small study groups, brainstorming, group discussion, symposium-forum, project work. The notes on teaching methods provide for better understanding of task requirements and skills improvement students gain while accomplishing the task.
The textbook can also be used for self-studying or for the purpose of all-round education.