Defining marketing concept, research and 7Ps

1. marketing research

1. исследование возможности продвижения

2. customer research

2. изучение торговой конъюнктуры

3. promotion research

3. исследование возможности продвижени

4. product research

4. изучение маркетинговой среды

5. distribution research

5. маркетинговое исследование

6. sales research

6. исследование товара

7. marketing environment research

7. изучение потребителя

1. market segmentation

1. the selection of one or more segments of an available market as a target for marketing a product or service.

2. marketing concept

2. the main factors that influence a customer’s decision to buy a particular product or service, which a business must consider when it is deciding how to advertise and sell its products

3. marketing environment

3. a plan, usually annual, for a company’s marketing activities, specifying expenditure and expected revenue and profits

4. marketing mix

4. the process of collecting and analysing information about markets, competitors, customers' opinions and problems connected with advertising and selling goods and services

5. marketing plan

5. idea for a product and the way it should be sold and presented to the public

6. marketing research

6. marketing logic whereby the business unit hopes to achieve its marketing objectives

7. marketing strategy

7. all the things that a company must consider when developing its marketing plans, such as people’s incomes, the products of competitors, new technology, etc.

8. target marketing

8. the division of a market into identifiable groups, especially to improve the effectiveness of a marketing strategy

marketing plan

market research

marketing environment

marketing strategy

marketing mix

marketing concept