2. A) What are the advantages and disadvantages of making a mission statement?
b) Read these mission statements. What is each company trying to achieve?
Newcastle United plc.
Glaxo
Wellcome
Pret a Manger
c) Discuss these statements. Do you agree with them? Give your reasons.
1 ‘Small is beautiful’ is a better strategy in business than ‘big is best’.
2 Big companies should aim to gain market share rather than make profit.
3 Companies should focus on what they do best rather than diversify.
Company structures
Work in small groups. Prepare a poster and present your ideas on the following questions:
How could a typical company structure look like?
Do you think this kind of a company structure is the most suitable one?
Think about disadvantages of such a structure.
Vocabulary
hierarchy: to be headed by
to report to
to be under smb.
to be accountable to
to be supported by
to be assisted by
responsibilities / functions: to be responsible for
to be in charge of
to take care of
to be involved in smth. / doing smth.
titles: Chairman /Chairperson (US President)
Board of Directors
Managing Director = MD (US Chief Executive Officer = CEO)
Finance Director (US Vice-President Finance)
Sales Manager (US Sales Director)
Shareholders
affiliates: parent company
headquarter
subsidiary
department
division
to be owned by
1. Look at the chart below and complete the paragraph, using the correct form of the words in the box.
The DSA Corporation consists of three _______, Building Materials, Constructions and Civil Engineering. DSA _______ New York and comprises four _____, KAF inc., Halcon, Conway and RoadCo. Each of these is _____ a Senior Vice-President who ____ the ____.
subsidiary division be based in parent company be headed by report to |
2. Complete the management hierarchy chart with the correct form of an appropriate word or phrase from the box.
KAF Inc. is a building materials manufacturing company in Detroit. KAF _____ the Chief Executive Officer, ______ the Board of directors, which _____ four people. The staff in each of the four departments are _____ Vice-President who is also on the Board. In each department, a managerial team of directors _____ _____ the Vice-President. In the Sales Department, one director _____ exports, the other _____ domestic sales.
be responsible for be in charge of be supported by support be accountable to consist of be headed by |